In the evening of June 6, the micro-letter issued a notice that will be from June 9 for those who are still in the circle of friends, will be the collection of praise processing. Moreover, once the public number has been found to have four acts of praise, Tencent will make a permanent deal with the business. This is also the micro-letter since the last ban on "business-induced sharing behavior", the second time on the larger business marketing restrictions.
"In the near future, some businesses have ignored the platform rules and user experience, and have repeatedly used friends to conduct" collection of praise ", or even prepaid postage fraud and harassing users, the micro-credit official said. Micro-letter in order to protect the user experience and benefits, since June 9, we will upgrade the new technical means, the use of technology + artificial reporting to the "collection of praise" behavior of a full platform to clean up and standardize. I hope you can work together with micro-letter to build a healthy, green environment. The detailed processing mechanism is as follows:
At the end of 2013, Tencent had imposed sanctions on the public number-induced user-sharing Act. We strongly oppose improper use of the function of mass message to destroy the user experience, especially through mass message and other means to force or induce users to share the marketing behavior of the circle of friends that we do not encourage (for example, by rewarding a user for sharing, forcing a request to share to a circle of friends). ”
Although the micro-letter does not want the excessive marketing behavior to affect the user experience, the introduction of various restrictions, but the micro-credit policy is not so monolithic. For example, the micro-letter combined Millet Technology Millet 3 special activities, users in the successful appointment, will entice users to do sharing behavior. For example, in recent times, Tencent has taken a stake in the tick-tock taxi and Jingdong crazy red packets marketing, blind eye. For micro-letters, the user experience is not as sacred as Zhangxiaolong, as long as it is in the hands of Tencent's own ecology.
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