A living fossil in the Internet--West shrine Hutong

The West Shrine Hutong was founded in 1998, has been 11 years of history, is a living fossil of the Internet. After a number of ups and downs, the vicissitudes of the world. Today, the West Shrine Alley is still tepid, even vitality, which has its own truth. With the research, learning attitude, the author put on a vest, the depth of experience a back, build, promote, a glimpse of the way:

First, the West Shrine's purpose: The West Shrine My Home

The West Shrine has a version, called "The West Shrine My Home", this name most can explain the West Shrine founder Xiangma's intention.

Have the honor to see the legendary xiangma, the exact words forget, but he said the meaning of the West Shrine is "let netizens feel the Internet happiness." This netizen is broad-sense, including ordinary netizen and Internet merchant.

The West Shrine current eldest brother Hui is a very tall but very low-key person, the West Shrine founder Xiangma (Liu Yan) also is very low-key person. Every successful internet businessman has reason to laugh at the output of the West Shrine, however, the concept of "the West Shrine My Home" is a http://www.aliyun.com/zixun/aggregation/18892.html "> Network Culture". And the West shrine in ridicule, alive.

When discussing the problem of violent marketing with Xiangma, I said: "After I blocked thousands of IDs, I actually have a lot of sympathy for these small businesses." Xiangma's reply is: "Helpless, this is also an Internet education".

The bottom line of the home concept is so broad that I'm surprised that any website, any business can be free to open a version, and this version is as safe as Swiss bank account. This "non-commercial" concept, businessmen do not think, but carefully consider, this is the West shrine of a bottom line and the reason for the West Shrine survived.

Think of the legendary Xiangma reluctantly sell station and so on story, see this appearance ordinary people, had to silently pay some admiration. Think of a word: "Believe in the internet!" ”。

Second, the West Shrine is "personal network solution"

First into the internet, is not accustomed to the layout of the West Shrine: messy information, easily visible Martian text, endless ads. This is a bad user experience in the West Shrine. This experience prevented me from entering the West Shrine for 8 years.

The real understanding of the West Shrine, must do is to open their own version, their own promotion. After the release, caves!

From the Internet Product manager's point of view, from the West Shrine version of the main function bar analysis, suddenly: The West Shrine is a complete personal network solution. We can analyze the simple structure that the West Temple brings to people:

• Home: A page that allows complex HTML code and can be customized as a personal homepage.

• Discussion version: The most acceptable BBS for Chinese people.

• Version Chat: The function between useful and useless, but absolutely is an integral part of the solution.

* own version, to be popular, pull the inevitable is a relative friend, this is the original SNS.

• The West Shrine version has a strong private characteristics, version of the interests of the moderator, and received the protection of the website.

Although simple, but the West Shrine provides the basic elements of personal network: Display, interaction, relationship. Such a framework and design also constitute the content of the West Shrine problems: fragmentation, the site's own interests are difficult to guarantee.

Third, "West Shrine Fry version" is a promising career

West Shrine Fry version, absolutely and SEO, event hype is the Internet to create a new industry. The West Shrine Open edition is free, but once one edition is ranked top 100, immediately has the commercial value. The top 20 editions, if it's a commercial version, are very lucrative.

The first major version of the West Shrine "prodigal mm concentration camp" moderator team annual top advertising revenue more than 1 million, this is a well-known secret. Nanjing second-hand housing industry celebrity Tsing Yi Mo, by "Nanjing Haunted Archives" event famous, also opened a second-hand housing version in the West Shrine, currently ranked 16, is said to have a year also a large tens of thousands of of the income. Popularity is value, in the West Shrine, this is a very realistic thing.

The West Shrine version and SNS group similar, the fragmentation is extremely serious, Fry edition is one kind of mental strength compound type Labor, promotion has some key. In the no digital version and their team's speculation version of the campaign, the West Shrine has made its own popularity. Is this model "trick" or "Tiancheng"? Unknown。 And the mysterious West Shrine ranking algorithm, is in the scold sound mature.

Four, the future of the West Temple speculations

Two weeks ago, the West Shrine Block Project announced a failure, the planning team played a "I Was wrong" banner, again triggered the West Shrine where to discuss. From public information and hearsay, we can infer that:

1, the West Shrine will ploy Dragon stripping, independent operation. itself is not excellent, and the West Temple as a subsidiary of the Arts Dragon, can not bear this once the Chinese first community hope. However, the expectation of the West Shrine's uncertain future earnings will also become the biggest bottleneck of stripping.

2, "The West Temple Flower marries" the pattern has already been recognized, and will go down. Regional Life Portal Professional vertical Road has been 19 floor, the Dragon Lane, Hefei forum such site verification, leaving the market is not an attempt, but the implementation-who fast, who ruthless, who thoroughly.

3, the West Shrine Amoy Tao Lane mode, the road is not necessarily good to go. The cottage Amoy Lane, must be extinct. Original Amoy Lane, you can go, but a lot of business details make the model complex.

4, off-site replication, is not easy. To make the West Temple grow Up is the day, as today is no longer. There must be a team in order to regain its virility. And the team is still the West Shrine pain. (Text/Dream Qinhuai)