A lot of idle media ads? Try the third party marketing account

Newspaper reporter Lu Xucheng a third party marketing system that can identify the source of various orders can fully motivate the enterprise, the media (including all kinds of communicators) to make money enthusiasm? First, assume that you are the head of a media company. Now a company tells you, "I have no money now, but my product is very good, I hope to be able to advertise in your media, etc attract users generate sales revenue and then split with the media", you will accept it? I'm sure you'll make a question mark. How do I know which sales are from my media?　　How to ensure that sales data will not be rigged by the enterprise? Nine Cherry World founder Zhang Bin wants to use a software platform to solve this problem, namely Third-party marketing system. On this platform let the enterprise and the media become the stakeholder, improve the enthusiasm of making money.　　Operating the system platform of the nine Sakura World (Beijing) Information Technology Co., Ltd. to the enterprise to collect tens of thousands of Yuan platform use, training fees, at the same time can be generated in the sale of a 3% commission. Zhang Bin is an old marketing person, in the early years with Shi Yuzhu sold health care products Brain gold. Around 2000, he did the first batch of E-commerce websites in China, and later studied the media system. Zhang bin to do the media system is the SP (Mobile Internet service provider) and China Mobile split the inspiration: since China Mobile and SP split can foster several Nasdaq listed companies, then can the concept of the split into the media and enterprises?　　Media has a lot of idle advertising resources, why not first take out to help enterprises to do the promotion, enterprises and then according to its sales to the media Commission. Enterprises to share with the media, first of all to be able to accurately identify which orders are brought by a certain media, which requires the order source identification technology-automatic identification of enterprise sales orders to promote the source of the channel technology.　　We usually see the newspaper ads have 400 initial sales phone number, in fact, a slight notice that the same advertising content in different media this number is different, this is to facilitate the enterprise to identify different orders from the source of the design. 2006, Zhang bin with his own development of stand-alone version of the media system into health care products company Benefits Health, the rapid health benefits from the loss of more than 20 million yuan to 2007 years of nearly 400 million yuan. 2008, Zhang Bin from beneficial health leave, to each set of 400,000 yuan price of the sale of media system. But he soon found that stand-alone version of the media system there are fatal drawbacks-if the enterprise is not a good faith company, it is easy to tamper with sales data, such as the revision of sales, return rate and other factors affecting the media revenue of the key indicators, over time, the media is not willing to fully split the model with　　So, he decided to overthrow the original system, take the angel investment from the millions of yuan developed third-party marketing system, make up for a stand-alone version of the defect. Although the system online only a few months, but already has more than 10 companies settled in the nine Sakura World Third-party Marketing System platform, "our income and expenditure is basically flat."　　"Zhang Bin hope that every enterprise, individual can use the marketing system to make money, as long as enterprises, individuals and the media have made money, nine cherry can also like Taobao to make a lot." Zhang Bin hopes this platform can become a more extensive, more manufacturers can participate in the platform. However, health products, cosmetics and other categories of companies are still their most important customers, other types of products are also suitable for sale on this platform, it may still take time to test.