A lot of money in a stuffy voice? On the status quo and development trend of social games

At just the end of the E3 show, the traditional game giants such as EA, Ubisoft and Activision are still the most photographed companies in the media. In contrast, the gaming industry's up-and-comer--the development of social-gaming companies-has not received enough attention from major media outlets.　　These gaming companies are likely to be the most overlooked market opportunities for gaming platform providers, including Apple. Zynga is part of a social gaming company that has developed the Happy Farm (FarmVille), the Mafia War (Mafia Wars), the Happy Pet (PetVille) and recently launched a new game called "FrontierVille."　　According to the company, these social games developed by the company have more than 230 million users each month, which is much larger than the user base of big companies such as EA. Compared to the huge user base of such games, social game vendors are not respected in application. Zynga recently got a chance to make a debut at the WWDC, when the company announced that its "Happy farm" game would officially land on the iphone platform, while announcing that players could buy props to build their own farms with built-in buying capabilities when playing the game.　　In addition, the progress of the mobile game can also keep the game synchronized with the Facebook page. Although the actual performance of the "Happy Farm" game has yet to be considered, everyone agrees that social games are one of the future directions of the game. With the growing popularity of facebook,twitter and other social networking sites, more and more users want to play a game that can be played with friends on the Internet.　　And now these social games have made a further impact on the mobile platform, social games have obviously achieved a very strong user base, and in the past, only a few large game manufacturers have the ability to do this.　　But it's a bit confusing that no social game vendor has ever made a decent splash on the E3 show so far. Game games have its own colorful advantages, Palm machine games are interesting and good game content, but people may not be able to tell the content of simple social games of the secret of its success. Content/Play Simple is the disadvantage of social games, but simple and easy to get started at the same time this game can quickly move to the mainstream of the secret. Although social games are not as much of a concern as traditional games, the sales of social games, given their user base, are undoubtedly huge, and they will eventually draw attention to their applications.