A lot of people really don't know MSN

Abstract: Lake rumors of the end of MSN, but Liuzhenyu put a smile. If you do not listen patiently, I am afraid many people can not understand: why in a sound, MSN China to maintain the profit growth every year, and even today in the Chinese market is the only living

The lake rumors of MSN end, but Liuzhenyu put a smile. If you do not listen patiently, I am afraid many people can not understand: why in a sound, MSN China to maintain the profit growth every year, and even today in the Chinese market is the only viable foreign Internet enterprises.

"Now I know what is called ' Kong '. Everyone is concerned about MSN, but many people really do not understand MSN. Microsoft MSN (China) General manager Liuzhenyu said.

Liuzhenyu is the sad news about MSN in recent months. Since Microsoft announced it will close the Messenger service in the near future (excluding mainland China), many media have defined MSN as a desperate end.

In reality, however, Microsoft is not abandoning MSN, but is integrating existing MSN users into Skype. Skype has the same instant messaging capabilities as MSN, and is popular all over the world for its "killer" free voice calls. Merging 280 million of active users ' Skype with MSN, 100 million active users, has enabled Microsoft to have a larger integrated communications platform.

The combination of MSN and Skype does not affect the use of existing users. But this adjustment, but by many media interpreted as the disappearance of MSN, "The only" Chinese MSN users can no longer communicate with overseas friends, this is almost rumored.

In the winter a lazy afternoon, and Liuzhenyu about chatting, I thought he would be filled with melancholy to clarify the misunderstanding of MSN, the result only listen to his spirit excited to talk about WINDOWS8 for the internet industry, digital marketing brought about by the change. Liuzhenyu said: "Windows 8 gives MSN China a chance to completely rewrite the Internet." MSN has accumulated nearly 30 million high-end users in China, what I do now is to add a 0 to the back and become 300 million users!

As Microsoft's biggest innovation in more than 10 years, Windows 8 aims to achieve a unified operating system experience with multiple screens from PCs, tablet to mobile phones and even TVs. and MSN account not only not as "void" as rumored, but become through four platforms unified "Microsoft account"--microsoft account. It is the "key" to Microsoft's cloud computing, such as using photos taken by mobile phones to sync up to the cloud of the account, which can be seen at the same time on PCs, tablets or Xbox360, and is available on Windows 8 or Windows Phone system computers and mobile phones. We cannot imagine an Apple user without an apple ID, nor will future Microsoft users imagine a "Microsoft account". MSN account Beyond the past a single function of instant messaging, as the Microsoft Kingdom across the interface, across terminals, cross application of the "pass."

Windows 8 changes to the traditional PC interface is subversive, such as the new "Start" Interface first screen preset information, finance, sports, weather, tourism and other 6 flagship applications, plainly, this is Microsoft's operating system directly created by the "portal site." In China, the 6 flagship apps are run by Liuzhenyu's MSN China. For example, MSN in the United States through the form of content purchase, advertising, and other forms, and CNN, the Wall Street Journal, the New York Times, Time magazine, and other nearly all the mainstream media to achieve content cooperation. And now, Liuzhenyu doing the same thing at home, intensive and domestic major mainstream media to discuss cooperation. In order to build this "Homepage portal", MSN is willing to pay heavily, on the financial channel, MSN buys information on stock markets, futures, precious metals, commodities, and foreign currency exchange in almost all countries around the world. On the sports channel, MSN buys information about all 86 sports leagues in the world that can be named. This content is published in 106 languages on Windows 8 systems in more than 230 countries. "In China, which website has such comprehensive information?" Liuzhenyu confidently said, "Only MSN China!"

Liuzhenyu also inspired Microsoft's search engine, Bing, which is also run by MSN China in China. In today's dazzling windows Phone8 mobile phones, people have been accustomed to the phone in the lower right corner of the unified "search" button, a key to enter Microsoft's Bing search. On Windows 8 computers, Bing searches are even preset in the system's "Super Button bar" and can be used at any time. If in the past users need to choose: Search engine in the end with Google, Baidu or Bing, so now, Microsoft simply in the operating system interface directly built in its own "Bing search."

Watching Liuzhenyu waving his arm excitedly about the changes in MSN, I also not by his emotions infected. What is Microsoft doing? They are changing user habits! In the past, users need to open the browser, enter the website address, and return to the user whether they want to browse the information or search for it. In the Windows 8 era, these steps are not needed, Microsoft's own content channels, Bing search are integrated in the operating system, for users, as long as the computer switch, you can directly in the boot page browsing and search. Hao is not exaggeration to say, this is Microsoft's application level close to the user a big step, but also responsible for the homepage content and Bing search MSN China embarked on the "Starlight Boulevard" a big step!

After two hours of communication, I accepted Liuzhenyu's point of view--msn China has moved toward a large platform of at least 300 million users ' windows systems from the Instant messaging platform of nearly 30 million users in the past. Just preach rumors easy to refute, say an MSN has declined, the whole of the Shiten, but want to clarify MSN in development, but struggle, the Microsoft online product line almost combed again. This is really a thankless task. But listen to Liuzhenyu, I was thinking, if not patiently listen, I am afraid many people are difficult to understand: why in a sound, MSN China to maintain the profit growth every year, and even today in the Chinese market is the only living in the foreign Internet enterprises.

And writing this article is not only about MSN China's future development, but also want to give all portal sites, navigation sites, search sites to remind. While everyone is on the road to "traffic for advertising", Microsoft has started to "hijack" traffic on the operating system at the entrance to the road. If you do not realize what Microsoft is doing, if credulous MSN China's desperate rumors, perhaps another open eyes, will find the world of digital marketing has been different!