The difference between the leader and the follower is innovation, as jobs famously thirst for knowledge, Stay Hungry,stay foolish. "The only way to achieve greatness is to love your career." Bill Gates said that the person he most respects in this life is not himself, nor Buffett, but also he sees him as the only rival Steve Jobs in his life. Now, at the age of 56, Mr. Jobs has resigned as CEO of Apple, handing the baton to COO Tim Cook, but he has retired as chairman of the board. But Jobs ' legendary experience has been talked about. For 35 years, he created a new Apple myth of his own and changed the world, all the way, there are twists and turns, there are luck, but not copy ... Entrepreneurship two Steve collaborations started with a prank on the 10-year-old, Steve Jobs knew he was an adopted child. When the family moved to Altos City, Jobs felt like he was in heaven: he could turn over to one or two discarded electronic components all the time, and take a look at it and play for hours. He met Wozniak, the most important person for his later success. Bichobs, 5, a renowned electronics specialist, was a first-year student at Colorado State State University and was kicked out of school because of a parody of school administration computers. Two gifted youngsters soon had a partnership begun with mischief. In a veteran hacker, jobs and Watts saw a way to make long-distance calls. The two men decided to design their own devices. After several tests, Watts designed a very good electronic device called a "blue box". Because of the very popular, "blue box" prices from the beginning of the 40 dollar gradually increase to 150 yuan, and finally sold to 300 U.S. dollars. The "personal" computer was born in 1975. Jobs began to think about how he and Mr Watts could gain commercial profits in the new field. At this time, the Watts has a head into the world of personal computers, designed the circuit board. Jobs told Mr Watts that he would turn the technology into an electronic enterprise. On April Fool's Day in 1976, Watts signed the cooperation book. The new company has an elegant and vivid name-Apple, two people together 1000 U.S. dollars as a start-up fund, in the new company accounted for equal shares, the remaining 10% to help their Rohn Wehn. Apple Ⅱ to 200 million dollars around 1977, Apple is on the west coast of the limelight. For the first time people saw such a beautiful, professional computer in a booth with 5000 dollars in design fees, jobs required each interface to be cleverly designed to be fully streamlined; Jobs had been accustomed to forcing others to obey him, and he now had a problem: Chris Ann with his ex-girlfriend, who rejected Jobs's invitation to have her abortion. After Chris gave birth to the baby, heRefused alimony. However, he gave the newborn a name-Lisa. With the development of new Apple computers, Apple has become the real PC market "leader". Jobs was tortured by a deep sense of frustration. He envied the technical brilliance of Watts, fearing that he would be ranked after the company. He wants to prove to the world that Apple is not only a computer genius in Watts, but also a Steve Jobs, who can also develop a state-of-the-art computer. He even took the computer's most puzzling name-"Lisa". Apple was publicly listed in 1980. Overnight, Jobs ' assets reached 217.5 million dollars, and he became a public icon. He refused to give any shares or options to an employee who started a business. To be fair, kind-hearted Watts had to send his shares to many of the employees who were supposed to be rewarded. Mr. Jobs said plausibly, "Watts cannot refuse them, and many people are using him." "-Jobs deliberately did not give the Senators any stakes, and he wanted to remind them that he was the real big Boss." Leaving 3 animated movies, he won. "When you can do more interesting things, do you still want to sell your sugar syrup all the time?" "When this became the most persuasive word in American business history, from Jobs ' lips, Pepsi President John. His career is stable, he chose to challenge himself. But since then, Apple has begun to look weak: The newly developed Apple III startup failure rate of 20%; Lisa's computer sales, priced as high as $10,000, is flagging ... To solve the dilemma, jobs looked around for large companies that were willing to pool. By 1985, Apple's vortex was growing, and Sculley could no longer be at the mercy of Mr. Jobs. Sculley's Joint Board of directors voted in May to formally deprive Mr. Jobs of his job at Apple. Steve Jobs, who had just finished his 30 birthday, was kicked out of Apple, which had poured all his heart and soul, and he sold 850,000 shares of the company. After resigning, jobs with several Apple employees announced the creation of a new next company. But Next's entry into the business sector left jobs completely disoriented: The market was bought by some institutional committees, and expensive marketing resources were needed; the date of the next computer's listing was repeatedly postponed. The next team was exhausted by stress and failure. Later, the humiliated Mr Jobs announced the closure of the plant, turning its direction to developing operating systems and software. Fate has left jobs in another corner. Previously, Jobs bought a computer animation company, Pixar, for 10 million dollars. 1985, Pixar's soul--the animated short film produced by Lasseter, a gifted animation maker, was nominated for an Oscar award. 1988, Lasseter with a new book "Tin Ticho" on the Oscars stage. Lasseter also offered a bold idea to a Disney executive--a Disney investment, PixarAnimation film, Disney finally agreed to the proposal. The idea of doing business with Hollywood is deeply appealing to jobs. In the end, he signed the production agreement for 3 animated films. Jobs won the bet. 1995, the animated film "Toy Story" premiere on the day before Thanksgiving, only a week, the U.S. box-office revenue reached 29 million U.S. dollars, and then continue to climb, the highest box-office revenue of the film ... A year after returning to the 1 dollar annual title "Temporary CEO" Pixar, Jobs miraculously returned to Apple. Apple in 1997 is on the verge of bankruptcy. The past year has lost 1 billion, and the numbers are widening. In the hands of several outsiders, Apple has lost all its ability to make it so successful. In the era of Silicon Valley's boom, Apple's shares fell from $60 in 1992 to $17 at the end of 1996. At this time, the company is Gille Amerio. He has never been able to adapt to Apple's unusual corporate model and management style – that's what jobs has created. To revive Apple's confidence, he promised jobs to buy next with 377.5 million dollars in cash and pay 1.5 million shares to Mr. Jobs himself. The law of loyalty does not apply to jobs. He has always had a strong feeling for Apple, and from the very beginning he was convinced he was the only one to turn Apple around-after all, it was the business he created by Steve Jobs. In private, Mr. Jobs took the opportunity to instigate a conspiracy coup: he courted a board member and put his friend, billionaire-Ellison, under threat, carrot and stick, forcing the board to dismiss Jill. After that, Jobs was far away from Jill on any occasion, as if fearing retribution. In fact, jobs is a contradictory unity: he is self-centered and has a strong desire to control. In the summer of 1997, Jobs officially ran Apple. He asked for 1 dollars in annual salary, the title is "interim CEO." Over the years, Apple has been run by outsiders who cannot understand and control Apple's unique corporate culture. Only one person has the ability to control this "special corporate culture"-he is Apple's founder, Steve Jobs. Jobs ' business miracle is back. Changes in the music field Mr Jobs, who crowned the "Third Reich", returned to the kingdom, looking for ways to bring innovative innovation. In his words, it is reviving Apple. His gaze finally fell on the music field. At the 2001 exhibition, Jobs announced a--itune of products that brought Apple to the music world. With itunes, Mackintosh users can copy audio tracks from CDs onto their computers, and users can download MP3 music from the Internet. At this point, jobs foresaw a change in the music industry: the decline in traditional music profits, music enthusiasts prefer to download music from the Internet, rather than go to the store to buy CDs back. andAnd the situation is very good for Apple, as long as Apple has already mastered the PDA technology platform to develop a music player is all right. But the "mania" of Mr Jobs's perfectionism seemed extraordinary, and his harsh details were far more difficult to understand than the Apple II computer era, which required computer welding lines to be straight and perfect. Mr. Jobs has explained his deep understanding of design: "If you want to design a product, you need to capture the soul of the product." "From Apple's 2001 ipod to 2007 's iphone, none of this reflects jobs ' understanding of design and user experience. In the summer of 2004, when Jobs was driving down Madison Avenue in New York, he noticed that every block had people with white headphones on their ears. "I thought, ' Oh my God, the ipod is really starting to pop, '" he said. "Ipod-iphone has become a symbol of fashionable and popular culture all over the world. Few people have a magic power to turn a publicly-known product into a symbol of corporate culture, and it's harder to predict which product will gain a cultural symbolic status. Steve Jobs did it. At the age of 50, he has become an idol in 3 industries. According to the story of the Southern People's weekly legend can not be replicated 1955↑ adopted son: Jobs was born in San Francisco, the United States, he was 10-year-old when he knew he was an adopted child. 1974↑ dropped out: Jobs entered Portland's College, and after a semester he dropped out. 1976↑ Apple set up: April Fool's Day, jobs, Watts and Wayne three decided to set up a personal computer company named Apple. 1977↑appleⅱ: Apple launched the Appleⅱ pc, with compact, easy to operate and so on. 1980↑: Apple shares are listed on Wall Street and are snapped in less than an hour. 1985↑ left: Jobs was kicked out by Sculley and the board of directors, starting next a few days later. 1989↑ failure: As a result of incorrect market judgment, next company failed and the investment fund vanished. 1996↑ returns: Apple buys next, Jobs returns, forcing the board to dismiss Jill. 1997↑ceo: Steve Jobs became Apple's CEO again, and since then, Apple has gone all the way to become an IT industry-goers. 2011↑ resigned: Jobs resigned as CEO of Apple, COO Tim Cook. Business newspaper Graphic Jiangnan system
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.