A marketing case that uses temporary social events

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Objective：

The 30 anniversary of the establishment of the Shenzhen Special Economic Zone, decided to hold fireworks on the evening of September 6, from the point of view, even the national leaders also come to the entertainment, because at least for the Shenzhen city, is a very influential event, fireworks Gala, choice at the Shenzhen Civic Center, fireworks show time of 8 : 30 points. Know Shenzhen people knew, Shenzhen is divided into the customs and customs, so many people want to see fireworks party, but inconvenient, or too far, so want to watch fireworks can only watch TV or through the Internet to see. This is the source that we are going to do the network promotion.

Network Promotion Purpose:

Automobile Market China Network is a car-oriented information integrated media site, at the same time in September 2010 22-24th, held Shenzhen outdoor largest mid-Autumn Festival auto Show, and produced a special topic in other traditional methods, but also used a number of conventional means of promotion. And this event, It can be said that the Shenzhen is a very grand event. So, decided to borrow the 30 anniversary fireworks evening to promote the car Show project.

Promotion means:

1 Use Sina Weibo, QQ Weibo.

2 Use Tianya Forum, select the map plate. (because it is more in line with the theme, and at the top of the list of Tianya.)

300 degrees posted in Shenzhen plate

Staff Arrangement:

One photo processing

A camera, two SDF cards, one is responsible for taking pictures, a person responsible for the picture, and add a watermark. Then share to FTP, mainly to facilitate the call of the publicity staff, while remaining in the Web server sharing folder, for micro-blog upload pictures.

Two posts processing

Each person is responsible for a platform, and each posting staff is assigned a top post. In case the posts are sunk!

Post release

Shenzhen 30 Anniversary Fireworks Gala will be opened at 8:30, the auto market China net full text live. Next is the image upload and reply ...

Promotion Effect Display:

Display and reply number in post (fireworks from 8:30 to 9:00

Baidu clicks: More than 2,500 times, reply 80 time.

Tianya clicks: More than 2,500 times, reply more than 55 time:

QQ Weibo update too fast. So I don't see statistics.

Using hot events, or influence events, we can all get a bright spot for promotion. What is called, not the world is not beautiful, but is that there is no beauty in the eyes. Promotion is everywhere. As long as you have to promote the thinking of protection, that is, promotion everywhere.

This article original, original download please retain the copyright, Shenzhen Auto Show network: http://www.carixy.com/shenzhenchezhan/201009/