A media man's bitter entrepreneurial mind: How to take a top ten

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This is a media practitioner in the media industry entrepreneurial story. Zhozhijian 2001 graduated from Shanghai Jiaotong University, in the "21st Century Economic Report" from the trainee reporter to do the first section of the news director, is the industry's famous "investigative journalist", Citic Publishing house signing writer. November 2012, officially quit business, is now the thumb reading founder, and just got the latitude and longitude of China's millions of Yuan Angel investment. Let's see how he's been over this year:

Bianews last pushed the application of the CEO Rochuan of the article, said entrepreneurial mentality. I was most impressed by the beginning, said he "a period of special depression, home difficulties, the company's challenges, the same mountain pressure." Night how also can not sleep, open eyes staring to the dawn, distance medicine only one finger distance. ”

I am particularly familiar with this state. It was before the start of the venture, and it was not as serious as Mr Luo. To be specific, to be an independent media person in China, independent intellectuals, is very depressing (1000 words deleted here). Work is also very hard. So when I start a business, psychological experience, the intensity of work, are no longer a challenge.

And I'm not a cock-and-silk entrepreneur. Media people have a good business, is more friends, most of the more loyal. The real challenge comes from: I'm in a whole new field, trying to be an innovative product, and as a beginner I'm just full of content, and there are so many other things to learn.

Now, in retrospect, I am a man of many corners. The contents of this year's study include: Product manager, UI design, business development, PR, editing, planning, branding, advertising, financing ... And I have done for ten years, in fact, only one thing is the content.

First say the product. It is said that the founder of the start-up company is the product manager. I have studied too many well-known and unknown reading and social software in the world. But when you really do it yourself, you only know the direction. So we started, the internal communication efficiency is not high, but also lost a good engineer. Fortunately we now have a professional pm.

Again, UI design. This is a link I pay more attention to, because the scholar to these look very heavy. The development team worked hard for a year, the function is ready to go online, I said the UI is not good, patted the table. Finally, in the case of a very tight budget, I paid for the top designers in China to do it again. The product has won many prizes recently. But then, I was 0 o'clock in the morning to 4 every day, with the design team in the communication UI program, engaged in one months. After the UI came out, my co-workers didn't buy it, and they slapped me on the table and said the plan was too radical. So I did some fine-tuning.

and business development. We need to talk about copyright cooperation with a large number of publishing organizations. Before I knew the big guy and the rich many, they are laughing, the level does not know is higher than me where went, I thought that oneself always can learn a little experience, but the real oneself dry time, discovered that I was a naive,sometimes too simple.

The PR part is very adept, after all, I have played too many dealings, but really do it, but also time-consuming and mental. For example, I want to study which media influence, how to promote the article after the report. All of these have to be done personally, I am a PR director, but also a PR manager, responsible for looking for pictures material to modify the details of the article.

Besides editing, planning, branding and advertising. I think these are not difficult, but before I do this kind of work, only need to start, give a direction, to colleagues to carry out, do not good I call back to let him modify. But now I have to start from scratch, including the micro-letter public accounts, selected pictures, screenshots, selected articles, Exchange promotion, and so on, are pro-Pro. I've given all the work I've done in the media from the director to the intern.

Finally said financing. This is the most fatal thing for a start-up company. In fact, very early investors came to me, and I basically are with the partners/VP this level of communication, but they have great doubts about the reading industry. And there are a lot of skills in financing, I am also a naive in this respect. And so Jingwei China gave Termsheet, then the details of a long talk.

This year, the psychological pressure is the biggest money. I and the entrepreneurial partner, this year did not send a penny salary. Do the media is not save what money, so the life is also somewhat pressure. Although my personal life requirements are very low, but once the money spent also financing failure, how to do? In the middle of the year, I seriously thought about this possibility, and the ensuing problems. Whether the project has a future, if so, whether to sell the house to continue to do.

Fortunately, finally a friend gave me the bottom, said outside VC talk he will definitely vote, not just a car money. This is tantamount to help me to a bottom. So, you really have to be friends with tyrants.

Now Jingwei China comes in, we have the money and the ideal; the Android version starts with the Pea pod and downloads twice times as much as I expected. The whole situation is much more optimistic than it was six months ago. Of course, all said entrepreneurship to lose a few layers of skin, this year I have tasted, this is the first floor. Last night, there was a man who said the most dangerous business is the third year, I think, come on.

I have climbed the snow-capped mountains, often used as a metaphor for mountaineering and entrepreneurship. In my opinion, the company set up complete, the product complete coarse embryo, is to the base camp. Now the second angel comes in and the Android Apple is on the line, and it's only going to the forward camp. Mountaineering must be more difficult to go up, the air is thin, there is life danger, but there scenery and experience, is how much you spend money can not experience. I used to recruit a female reporter who graduated from Peking University, because when she sent her resume, the signature file of the mailbox was very reliable. That's what the sentence says--

Life are like a loathing. It ' s short, but seems long when it gets hard ... But can have fun when it gets hard.