A microblogging campaign has brought in more than 90,000 forwarding numbers

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5 days ago, Chun with a micro-blog activities, led to a number of users of the God-level forwarding and comments, 5 days of time to attract many netizens hot discussion, forwarding to reach 90,000, the comments reached 40,000. It is conceivable that the interaction of the micro-era is how powerful. Here I simply summed up how I was specific to the operation and dissemination. For your reference only.

The planning of this event is not premeditated, but Chun I have been affirmed to "dream" as the topic of the dominant, in this reality, how to realize the dream, how to dream, we together, in order to promote the dream, positive energy, we launched the dream activities.

Share the Operation process

1, how to conceive the topic, attracts many people's eyeball. (Topic key Point)

2, the content of the editor, to analyze the combination of real people work pressure to do hot. (Crowd hobby point)

3, after the success of the event, how to publicize activities, effectively drive the crowd. (Activity promotion Point)

4, the use of existing resources to increase awareness of activities and effective play an interactive role. (Soft marketing, QQ Group, social networking sites, QQ space, etc.)

5, in response to the effective use of micro-BO group resources, to increase awareness of activities and publicity. (Weibo internal propaganda point)

6, with the micro-topic to carry out the activities of interaction and discussion. (Increase user confidence in forwarding)

Note: Before the event, forwarding times, the number of participation is obviously insufficient, we can only use the above several effective publicity, but the number of forwarding and participation, the number of comments reached a certain degree. So congratulations, you've done it.

Summary, micro-era, user communication and interaction is a great leap forward process. Any way, as long as you pay, I believe you will succeed, you will get the value you want.