A microcosm of the growing popularity of mobile shopping among young people

This is a microcosm of the growing popularity of mobile shopping among young people. Xiao Liu, who works for a retail company in Sanya, this year 11 gold Zhouzi driving to Guangzhou tourism, but was blocked in the Shenhai high-speed, two-hour car did not move the place, but he did not idle, in the car to open the mobile Taobao, not only bought the long lung happy world attractions such as tickets, but also conveniently booked the room. He told reporters: "The friends around him as usual are very busy, no energy dedicated shopping." With fragmented time mobile phone online shopping, can buy inexpensive things, but also can relieve the pressure of work, young people are very enthusiastic about this way. ”

Since this year, with the rapid popularization of smartphones and the expansion of mobile Internet applications, mobile online shopping shows an explosive growth trend. Bus when the net Amoy, shopping malls when the comparison, and other elevators nowadays single, "Mobile shopping party" the past fragmented "garbage time" has been transformed into a "promotional season."

Data from big web operators such as Alibaba confirms this. November 11 The same day, Alipay in mobile terminals (including the day Cat and other electric business platform) occurred 9 million transactions, compared with last year's growth of 426%, sales amounted to 1.2 billion yuan, which mobile phone Taobao turnover of 940 million yuan. The peak hours of mobile payments were in the early hours of the morning when traditional retailing was not available, and 100,000 deals were completed in 5 minutes.

The booming of mobile shopping brings great impact to the traditional retailing industry in Hainan. This year's Golden Week seven days, the province's key monitoring of the 8 key retail enterprises to achieve total sales of 76.82 million yuan, and November 11 the day, only Haikou Alipay turnover of more than more than 50 million. Around 11th, Haikou, a number of large shopping malls launched an unprecedented scale of promotions, some night business, and some even played 40 percent of sales of advertising, this in the shopping malls rarely discounted Hainan strength is almost unprecedented, but many young people are still more than buy less.

Longhua Road A large shopping mall, a brand of clothing sales staff Xiao Liu to reporters frankly: "store more goods, but also online mall." Discount strength again big, rent electricity and water taxes have to pay, but also cheap shop. Now the young people go shopping is entertainment and try clothes, hiding in the fitting between the goods number and style a photo, on the Internet to buy the phone, we even see there is no way. To tell the truth, my own clothes are also online shopping. ”

Hainan Province Communications Administration data show that the current mobile phone penetration rate has reached 793 units per thousand people, pick up the phone on the shopping convenience of consumption, is quietly and profoundly change the consumption habits of Hainan people.

E-Commerce Research Institute Eric Consulting Research shows that 2012 China Mobile Power Market officially entered the outbreak period, the volume of mobile shopping is expected this year will reach 48.27 billion yuan, 2015 is expected to exceed 250 billion. Experts believe that Hainan is affected by island economy, the traditional retail system in the commodity completeness, logistics convenience and the mainland gap is large, but mobile e-commerce has obvious advantages, if seize the opportunity, Hainan is likely to cross the traditional retail system development stage, directly into the advanced stage of mobile e-commerce.