A mobile society that looks like "sweet pastry"

　　Ma Yun and micro-letter fate has been done, after three days to find me "voice how domineering, quite a lot of Xiang Yu's bite wind, then more outgoing in Ali inside strong Push the news, invite 100,000 Amoy girl settled in, many" toss "after the voice gradually disappeared. Unlike the faith that once spoke differently from the micro-credit competition , Ali and the micro-letter chose the most positive confrontation, but the end is brutal, in the micro-letter created by this powerful mobile social Empire, all outside challenges, are so humble, micro-letter or micro-letter, The challenger's voice was scarcely audible.

The 2013-year mobile social market is the most variable mobile Internet product in a number of major mobile internet products, such as browsers, search engines , games, electric dealers, and so on . First there is a mo , PA, met, after the Ishin, contacts, and the recent Jingdong line on the line although only a PC end, but its ambition is definitely in the mobile end, how to define the specific, but also to see the specific positioning of its products.

The latest data show that the number of micro-trust users reached 600 million, and its users continue to grow, while other challengers only after the first announcement and micro-trust challenge, they disappeared, do not know that they have been "dead."

Mobile social networking looks like a "sweet pastry", with internet giants, small start-up teams and even individual developers trying to get a slice of the mobile social arena. The mobile Internet as a whole looks new, and it gives other Internet companies coveted opportunities to see it as a big dividend market. Although the micro-letter has almost all the mobile social market, but "not to the Yellow River does not give up" there are people.

Flank detour, and then erupt after latent

In the face of a powerful micro-faith empire, there is no one success? Yes, but not success, because the two avoided, one is the glory of the Empire, one is in the small side of the flank circuitous, there are some in the latent eruption, but it is not and the micro-letter empire head-on confrontation, product attributes and product positioning differences are large, But we still admire these products because they still find their place.

Mo and Baidu Bar, is the Challenger's different number (not the challenger, let's call it so). First said the MO, its originally used in the name of "about Cannon" to open the market, in the short term quickly get the user's favor, because the user's purpose is clear, is "about Cannon", from this point to avoid the micro-letter positioning, micro-letter positioning is ordinary social (also contains "about cannon" meaning), in the user positioning to avoid, Let the MO to kill out of a road, although the author has called to shake off "about cannon" hat, but in fact it is the product of the anti-cheating problem, and product positioning and no ties.

Another should be the Baidu bar, a few days ago Baidu Bar announced the user volume broken 200 million, the number of more than other mobile social applications. According to user response, Baidu Bar in the face of the PC to move to the end of the migration, is hardly do how many big market promotion, from the product, it embodies the product PC end and mobile end of the difference, such as mobile terminal check-in experience is the PC terminal check-in function 4 times times, the group function launches and so on. In the slow evolution of the market, Baidu announced its bar mobile end users broken 200 million, good a large latent, 200 million users, in addition to micro-letter, who can compete with it?

On the consolidation of the status of the micro-letter Empire

Mo and Baidu Paste the tactics, after all, for them to gain a place, although not to the micro-letter caused a big impact, but always this "small", it is difficult to worry.

In order to consolidate its position as a mobile social empire, micro-letters followed by the introduction of micro-community and micro-vision and other ancillary products, around the micro-letter to create more comprehensive media, so that users in the micro-letter more viscous, that is, the use of micro-letter can meet almost all the features of the app, do not require multiple app rotation, at this point, Other mobile social products can only look back.

From media to product versatility to users, micro-letters of the entire Empire status consolidation, other mobile social products are difficult to match, whether it is posted, MO, it is difficult to find in the media, multi-functional above and micro-letter, can only be diverged in a single point of micro-letter competition, and this part of the user for micro-letter, is completely perfunctory.

Of course, the status of the Empire is still to be consolidated, so the recent introduction of Tencent two products, one is innovation, the second is a deterrent.

How does a micro-credit mobile social empire break? I think from the product point of view, the micro-letter is difficult to cover all the mobile end products, and, the larger the coverage, the more bulky, for Tencent's other mobile products will also form competition, such as mobile phone QQ. Mobile social products, can be from their own product characteristics, such as Baidu Bar, from its own product direction to launch, rather than positive and micro-letter formation of competition.

There is a moth, we will feel that the competition, there are two or more, people will say that this is a fool to do. Side-circuitous, latent, not and micro-trust a positive challenge, or can get a place in the mobile social market. Some people are going to ask, what about this mobile social product? It is around its own product to do, not with the micro-letter formation of competition, it is not the user's mobile social channel, or even you can understand that it is a product accessory, a 1-plus product, the giant under no levying. Under the micro-faith empire, mobile socializing is still a secret. Lilac Garden Technology director Feng Dahui in Sina Weibo, said: Sina Weibo client has been restored to share the function of micro-letter, please shrimp Music client as soon as possible to restore the function of the micro-letter, do not reverse the trend of the tide and move. The great leader teaches us that there is no future in sharing only one's dealings.

Micro-letter is more as the basic function of mobile social, the possibility of the face down it is very small, similar to the bar and the MO and other products are still available. According to my understanding, the market has millions of users of small and medium-sized developers of mobile social products is still a lot of, although not to overthrow the empire, but if it is their own products, but also a good mobile social tool.