Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Summary: The development of Web site Promotion program itself is also a Web site promotion strategy, the promotion plan is not only the promotion of the Action Guide, but also to test the effectiveness of the promotion to achieve the desired goal of the measurement standards. The website promotion plan should include at least three basic content: the website promotion stage goal, the website promotion method which the different stages of the site launches the operation, the website promotion strategy control and the effect appraisal.
Website Promotion program is an integral part of the network marketing plan. The development of website Promotion program is also a kind of website promotion strategy, the promotion plan is not only promotes the action guide, simultaneously also is examines the promotion effect whether achieves the anticipated goal the measurement standard, therefore, the reasonable website promotion plan also becomes the website promotion strategy essential content. Network Marketing Plan contains more content, such as the function of the site, content, business model and operational strategy, a good network marketing plan should be completed before the site formal construction, and provide overall guidance for the actual operation. Website Promotion program is usually also in the site strategy phase should be completed, even in the site construction stage to start the site's "promotion" work.
compared with the complete network marketing plan, the website promotion plan is relatively simple, however more specific. Generally speaking, the website promotion plan should contain at least the following main content:
1, to determine the site to promote the stage goals. such as in the 1 years after the release of the number of independent access to the user, compared with competitors relative rankings, performance in the main search engines, the number of links to the site, the number of registered users.
2, the site to publish the operation of the different stages of the site to promote the method adopted. If possible, it is best to list the specific site promotion methods at various stages, such as the name of the login search engine, the main forms of Internet advertising and media choices, the costs to be invested.
3, Website promotion Strategy control and effect evaluation. such as stage to promote the goal of control, promote the effectiveness of evaluation indicators. The control and evaluation of website promotion plan is to find out the problems in the process of network marketing in time to ensure the smooth conduct of the network marketing activities.
The following is a case to illustrate the main content of the website promotion plan. Actual work because of the different circumstances of each site, do not necessarily copy these steps and methods, but as a reference.
case: The promotion Plan of a website (Simplified edition)
here will be a website the first promotion year is divided into 4 stages, each stage 3 months or so: the site planning construction stage, the initial release of the site, the site growth period, the site stable period. A company to produce and sell tourism souvenirs, for this purpose to establish a website to promote the company's products, and has the online order function.
the promotion plan of this website mainly includes the following content:
1, the website promotion goal: Plans in the website release 1 years after achieves the daily independent visit User 2000 people, registers the user 10000;
2, Site planning and construction phase of the promotion: that is, from the site before the official launch of the promotion of preparation, in the site construction process from the site structure, content, such as Google, Baidu and other search engines to optimize the design;
3, the initial launch of the site's basic means of promotion: Login to 10 major search engines and categories (listing the list of planned login sites), purchase 2-3 real-name/common Web site, and some partners to establish a site link. In addition, with the company's other marketing activities, in some media and industry websites to publish corporate news.
4, the extension of the site for a long time: When the site has a certain number of visits, in order to continue to maintain the growth of website traffic and brand promotion, in the relevant industry sites to launch online advertising (including the planned advertising site and column selection, advertising forms, etc.), in a number of related professional electronic ;
with some partners;
5, the website stable period Promotion: unifies the company new product promotion, does not send the on-line discount volume regularly, participates in the profession the ranking appraisal and so on the activity, hoped obtains the news value, in the condition ripe, constructs a neutral with the enterprise core product related industry information class website to carry on the promotion.
6, the Promotion effect evaluation: The main website promotion measure effect carries on the tracking, the website traffic Statistics analysis regularly, if necessary cooperates with the specialized Network consultant organization to carry on the network marketing diagnosis, the improvement or the cancellation effect poor promotion means, in the effect obvious promotion strategy aspect enlarges the investment proportion.
This case is not a complete website promotion program, only a general list of some important promotional content, however, from this simple website promotion program, we can still draw several basic conclusions:
first, the development of Web site Promotion program to help in the site promotion work targeted, and there are steps to work purposefully to avoid important omissions.
second, website promotion is in the website before the official release has begun, especially for search engine optimization work, in the site design phase should take into account the need to promote, and do the necessary optimization design.
third, the Web site to promote the basic methods for most sites are applicable, that is, the so-called General website promotion methods, a site in the construction phase and the initial release usually need to carry out these conventional promotion.
four, in the different stages of website promotion need to adopt different methods, that is to say, the website promotion method has the characteristic of stage. Some Web site promotion methods may be long-term effective, some are only suitable for a certain stage, or temporary use, a variety of Web site promotion methods are often used together.
V, website promotion is one of the content of network marketing, but not all of network marketing, at the same time the website promotion is not isolated, need to be combined with other network marketing activities.
Six, the website enters the stable period, the promotion work should not stop, but because further enhances the visit quantity to have the greater difficulty, needs to adopt some surmounts the conventional promotion strategy, like above case constructs an industry information class website plan and so on.
seventh, the website promotion cannot blindly carry on, needs to carry on the effect to follow and control. In the Website promotion appraisal method, the most important one index website's visit quantity, the traffic volume change situation basically reflected the website promotion effect, therefore the website Visit statistical analysis report to the website promotion success has the vital role.
case is given is the site to promote the overall plan, in addition, for each specific site promotion measures to develop a detailed plan is also necessary, such as on the search engine promotion plan, resource cooperation program, network advertising plan, so that more specific, more problems in advance to prepare, Facilitate the website to promote the effect of control. This article omits these details, the implementation plan of the specific website promotion method, will be introduced in the following content appropriately interspersed. In addition, the complete website promotion plan also contains more detailed content, such as marketing budget, stage promotion goal and evaluation index, etc.
