A nationwide shopping spree opens on time

11th 0 o'clock, a national shopping spree on time to open. According to Ali released news, 11 11 shopping Carnival officially opened the first minute there are 10 million people at the same time into the cat and Taobao. The next situation can only use crazy to describe: 10 minutes after the turnover reached 250 million, 0:37 over 1 billion yuan, 8:10 breakthrough 5 billion yuan, 13 hours, sales breakthrough billion, a new retail record.

"Like lions eating sheep in the forest, this is the ecological law, the game has begun." "Jack Ma, chairman of the Alibaba Group, described the online shopping spree," The New Economy (310358, the Fund bar), the marketing model of the traditional marketing model of the war, has begun! ”

13 hours of crazy sweep 10 billion

How long does it take to sell 10 billion yuan of merchandise? 11 11 Shopping Carnival gives the answer is: 13 hours. Alibaba Group revealed that up to 13:38 P.M. today, 11 11 shopping festival Alipay sales have reached 10 billion yuan.

That figure has dramatically surpassed last year's top record in the US e-commerce industry, the largest online shopping festival in the United States last year, with a turnover of 1.25 billion U.S. dollars of about 7.8 billion yuan in Monday.

According to the news from Ali, 11 11 opened 20 minutes, diaper sold 50000 packs, 22 minutes, 53,000 pieces of gold nail warm underwear was regiment, 40 minutes, hundreds of good world sold 20000 mop; 1 hours, iphone phone series was crazy robbed more than 10,000; 100 minutes, The value of 789 Yuan Wuliangye (000858, Stock bar) aging sold more than 1000 bottles. Within 1 hours of the event, there are already camels, GXG, Jack Jones three cat shop turnover over 10 million yuan.

The collision of the new and old retailing patterns

This is a direct and straightforward confrontation between the traditional retail business and the new retailing. Alibaba Group CEO Ma Yun 10th, said 11 11 shopping carnival is a signal of China's economic restructuring, is a new marketing model of the traditional marketing model of the war, so that all manufacturers traders know that the situation has changed today.

For the traditional industry, the war may have begun! Today 8:10 A.M., Alipay turnover rushed 5 billion yuan! The figure is equivalent to the total sales of 6 days of 395 major retail companies in Shanghai at 11 Golden Week this year.

As at 12 o'clock Noon 11th, two stores have exceeded 60 million sales, while the sales of more than 10 million yuan stores have 109, more than 950 stores turnover million.

11 11 Shopping Carnival's surging passenger flow and extremely huge one-day turnover show the people's strong consumption will and higher consumption ability, this is a positive signal for stimulating domestic demand. Experts believe that the demand for E-commerce "blowout", revealing the great potential of our online consumption.

Analysts said that with the success of the 10 billion-node breakthrough, China's retail format is "fundamentally changed" online trading form has been the former as a supplementary channel for the retail industry, transformation into the mainstream form of domestic demand, thus beginning to fully push the traditional retail business upgrade.

Tian Cat President Zhang Yong said that 11 11 shopping carnival is an adult rite of online Business society, behind it is the network business social maturity, health, perfect degree of great training, rich goods, attractive prices, reliable supporting services including trading systems, bank payments and logistics, on this day must play a maximum performance.