A near-bankrupt gaming company because of an application reverse attack?

A two-year, nearly bankrupt game company, suddenly because of the popularity of a new game, ushered in a completely different fate. This game is called QuizUp, a encyclopedia Knowledge quiz class application, since November 7 officially online App Store, within a week quickly climbed to the free list application first, registered users have more than 1.7 million. The company that developed this game is plain Vanilla Games. Such stories are not uncommon in the gaming world, including Rovio's "Angry Birds" and Omgpop's Drawsomething, a popular game that has radically changed the fortunes of a company. But QuizUp belongs to the type of game is not new, to the theme of the application of knowledge guessing countless, such as the domestic well-known quiz program "one Stop in the end" there are related game applications. The process of the game is the same, the user first select a competition theme, and then select a friend, and then into the topic of the question and answer multiple-choice questions, who correctly, who can score. In such a very common game area, how can quizup attract users ' attention? Perhaps the most direct reason is that quizup a knowledge guessing game should have the elements are complete enough, and make these functions to connect smoothly, fully enhance the whole experience level of quality. The following are the characteristics of the application: a large number of bank questions, the scope of each subdivision is very wide. QuizUp claims to be the world's largest encyclopedia of knowledge quiz applications. The topic covers 300 areas, more than 200,000 questions. In addition to a number of common areas such as music, film, Business, history, in these large areas of the subdivision of a number of small categories. You can even see the title of the game "Life Poison Division" or the theme of star Kobe. Thor Fridiksson, the company's founder, told the media that in order to find topics in the field of segmentation, such as World War II, they would specifically go to the relevant communities to find users who are familiar with the field to set up their own questions. Some people want to create their own favorite areas of the site can also upload their set of questions for everyone to quiz. Game competition mechanism set cleverly. Compared to the general competition in the use of a single quiz, that is, the user only correct the problem is divided. QuizUp users can choose to play against a random user in real time, a user who may be from other countries or choose to challenge their friends. In the set quiz score, a round of seven topics, each question 10 seconds guessing time, if the answer is fast and right, then this problem can get full marks. But the slower the choice, the lower the corresponding score. The final question of the question is double the score, which is always attractive to the user to reverse his own performance. On the basis of setting the ranking of scores, the user's score in this field is based. This means that when some users want to be the best players in science and technology, they will continue to improve theirPart。 Even in the list of nationalities, it is worth showing off when you become the most F1 player in the country. However, it is observed that the best area for Chinese users seems to be "math". In the user's achievement system, there are 54 medals, each achieves a certain goal, will obtain the corresponding medal. Social elements are everywhere. The only thing that evaluates the game is that it's all about social functions that are ubiquitous in the game. The game has "chat" and "discussion" function, that is, users can learn about the subject with the opponent knowledge, or even under the topic to open a discussion of the post. In the game Rankings, in addition to the total ranking, as well as your national ranking of users, the results of the ranking around the user. This means that if the user is interested in those who have high scores, you may wish to say hello and talk with each other. A lot of Chinese users in the evaluation of this application can not help feeling that the world with good players is really exciting. Of course, it also means that you may make a foreign friend. The information display is very complete. If you want to choose the most worthy object to learn in the information display, QuizUp must count one. You will be amazed at the information displayed by QuizUp when you see the corresponding game results when you finish a round. Because it not only shows the result of the game, but also to you and the player in the game details, the error of each problem, scoring progress, etc. have a complete display. You can even share the problems you encounter with other social networks to test other friends. As a free app, QuizUp's current profit point is just a prop in its store called the "Experience Accelerator" (XP Booster), a prop that quickly increases the user's score within one hours. Although the profitability of the situation is not known, but the fiery quizup quickly attracted investors attention. Recently, the company received a round of financing 2 million dollars. Before this initial financing, the company has also obtained 3.6 million U.S. dollars, its investors list, unexpectedly saw Tencent figure. The current drawback is that the iOS version is available, and Android is expected to come online at the New Year. However, the team is already speeding up. According to the founder, they are planning to launch the multilingual version of the application. If the Chinese version can be launched and connected to the domestic social network, it is believed that the app will be a "dark horse" in the new product this year.