A network cable plus a computer does not represent agricultural products e-commerce

With the rapid popularization of mobile Internet, the development of e-commerce of agricultural products has entered the fast lane while the hardware facilities have improved gradually. Over the past few months, a variety of government platforms and business-type trading sites have been announced online. Does this mean that the new era of agricultural e-commerce is coming?

A mention of agricultural products e-commerce, we naturally think of the Internet, including now most farmers also repeatedly stressed that the home has a computer, pull on a network cable, to achieve the Internet, directly publish their own agricultural information, which for the transition from traditional agriculture to modern e-commerce, to achieve a relatively large change. But is only a network cable plus a computer can represent agricultural products e-commerce?

China's domestic agricultural development in recent decades, has undergone a very big change, not to mention the rural and agricultural empty nest and the concept of lag and other serious situation, but the emphasis on agricultural products E-commerce is the computer Internet this formulation is open to question. If we want to realize electronic commerce, agricultural products should be combined with the actual hardware facilities in rural areas. For farmers or cooperatives, the most direct tool should not be computers, but mobile phones. If we ask them to use a computer to get online marketing of farm products, we take it for granted. The Joint hing Agriculture expert Group in Hebei, Shandong and Hubei and other land research found that, most of the members of the agricultural professional cooperatives for mobile phone application or the expectation, for the use of computers, the general feeling too much trouble, because of the process of agricultural production, mostly in the base and technology stations, rather than the computer next to the home, send a message or, It is impossible to have enough time to turn on the computer to surf the Internet. Therefore, it becomes particularly important to liberate members of agricultural cooperatives from their computers.

In combination with the recent development of E-commerce, the electric trader has gradually moved towards the mobile terminal of mobile phone, which is naturally suitable for the production flow group of farmers. Now, even Alibaba is in the research and development Taobao Sellers mobile phone, also fully explain the market for mobile business terminal expectations and needs. The uniqueness of agricultural products requires the robustness and convenience of mobile terminals, Lian Hing agriculture after the early development, has launched a commercial version of the agricultural sales through mobile terminals, through the mobile business terminals, direct access to agricultural products real-time information release, product description, product pictures, supply and demand profiles, as well as cooperative introduction, contact, etc. Agricultural products for the full dissemination of information, sellers and buyers through voice input and map positioning, directly can find the latest agricultural products supply and demand information, in the process of public testing, most of the agricultural professional cooperative members expressed recognition, this is a gratifying progress.

I think that the popularity of mobile phones can directly realize the mobile phone to the end of the link, the network has only become a strong support for mobile business platform, including the construction of databases and product library release and promotion, can help farmers to effectively avoid the reluctance to use computers and unwilling to bind to the computer next to the fundamental problem. All the sales and information release, demand through mobile phones can be perfect, which in itself is a fundamental change in the existing electric business model. In the past, by registering a variety of Internet sites to publish the limitations of information, so that farmers need to publish on a variety of Web sites, the site and the nature of the commercial protection barrier between the site, so that they are tired of coping, if which sellers and buyers do not log on this site, how can we access the This kind of network platform's island effect lets the agricultural product producer to take pains, also makes each website development gradually into the bottleneck.

The release of the mobile Commerce end has brought new changes to the development of agricultural products, but we should also see that the biggest difficulty is how to publish the information more professionally and more efficiently, and the agricultural practitioners still do not make the most of the information integrity and scientific publication. This includes the production of special selling points for the extraction of agricultural products online display of video capture Essentials, release time node and release frequency, need to continue to help and support. Tool does not mean everything, throw away a network cable a computer, still have a lot of work to do. In this regard, the Government can support, enterprises can help, whether through training or online learning, and ultimately to help farmers realize the mobile business end of the skilled application of agricultural products network sales and transactions to produce real benefits, there is still a way to go.

The popularity of mobile internet, the popularity of smart phones for agricultural products E-commerce is a rare opportunity for development, the establishment and improvement of new agricultural products network channels, and to carry out a series of services around the network channels, such as Lian Hing Agriculture, such as e-commerce services enterprises need to strive for the direction.