A network manager Cheng on several core of the network knitting profession

http://www.aliyun.com/zixun/aggregation/18889.html "> Network Editor, is the Web site content designers and builders, through the network of information collection, classification, editing, audit, Then through the network to the world's Internet users to publish, and through the network to receive feedback from netizens, interactive. Network editing refers to the personnel who use the relevant professional knowledge and modern information technology such as computer and network to construct the content of Internet website. As an emerging career in the Internet era, network editors were first included in the National professional ceremonies in 2006.

With the internet becoming more and more popular, the work of network editing has become a very popular job. According to the number of Web site estimates, at present, China has a network of editorial practitioners up to 3 million people, in the next 10 years, the network editor position will be rising trend of demand, the total growth will be more than 26%, than the average growth of other types of jobs higher. The development of network editing profession has been paid close attention to by the industry and related fields. The quality of the network editors has a direct impact on the overall level of the network media and whether the content of the website is successful. With the popularization of the computer, the continuous emergence of Internet stations, network editing career prospects will be bright and bright.

Whip News and Sohu it together to create a public welfare platform network training camp was held last night as usual, we invited the guest is a net product manager Cheng, he has shared for us to do the network edition 7 insufficient, 4 points superiority, as well as the network media characteristic and so on aspect, below is this period training camp record:

Cheng: My experience is quite rich, started in the magazine as a journalist, and later in the website to do the editor, now in a net to do product manager. But I do not have a long time to do the editor, today can only give you some advice, in the specific how to do above help not. I am in the media for a long time, contact the face is also relatively wide, so I today from the media structure, the industry chain to give you some suggestions.

The core of network editing is the judgment of news value

The main discussion today is "the danger of internet editing". I first survey, how many people are directly to do the network editor, has not done any other work before? How many traditional media reporters and editors have done before? What about the rest? Hands)

My first point is that the possibility of internet editing to rise is relatively small, that is, your rising space is small. For example, the four major portals, Sina editor-in-chief Chen, he may be China's first network editor, he is from the network has been dry up, the editor-in-chief of NetEase Li Yu is airborne, Sohu Editor-in-Chief Uwei is airborne, Tencent Network editor-in-chief Chen Juhong is also. The chief editor of the three websites in the four major portals came from the magazine, and we can see that this is a common phenomenon. There is less room to step up from the Web editor.

I'm not saying it's not possible. Network editors speak of editing, and there is no essential difference between the paper media. Because of this, a large number of traditional media have been airborne, and the traditional media have been accumulated for many years, experience is very rich. When the web emerges, using their experience directly is much more cost-effective for online media. Network media rise Only a few years, there are few people. So most of the people in the editor-in-chief will be airborne from the traditional media. If you're an editor on the way, it's very difficult to go up the road.

Next I'll talk about the value of the news. Whether you write the news yourself or reprint the news the most important thing is the value of the news. If you have, you will succeed. Software skills, proficiency and so on are secondary.

Internet characteristics determine the weakness of network editors

The characteristics of the network determine that there are some defects in network editing. What do you think is the greatest advantage of Internet editing? Fast, massive, interactive, and flawed? I think the biggest flaw is hidden in the advantages. If on the one hand particularly strong, there must be shortcomings. For example, since fast, it must be shallow, the pursuit of rapid release, will certainly sacrifice the quality of the article. To be quick and deep, almost impossible, is a fatal flaw. Fish and Bear paws can not have both, traditional media is slow, but can do through. There are a lot of similar problems, and here are seven points I've sorted out: