A network marketing lazy person's experience

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I do network marketing has been more than 2 years, the first in the network company, the hands of dozens of stations, and night to do the promotion, the results of a big update Baidu every time, always fear to see the rankings. Later the author left to a car parking lock manufacturers, responsible for internet marketing search engine entrance This piece, the hands of only 3 sites, so often to do the optimization of soy sauce, but the effect is not bad. This article is to share a lazy person doing online marketing of the action taken.

First, seize the focus of the most important

such as the traditional enterprise station, the current lighter micro-credit marketing, micro-bo marketing, social media marketing forget. Micro-credit marketing, mainly catering and other services and entertainment industry more useful, and micro-bo marketing, is purely a big company to create a brand platform; Social media marketing, for the unpopular mechanical products, flashy. So, from the operation method, search engine entrance and Ali treasure entrance is the most important. I am responsible for search engine and Ali platform this piece.

such as the general network companies in the promotion of customers to write plans, will be written to the site rankings to Baidu, Google, search, Sogou and other sites in front of the position. I think, do a good job of Baidu A can, 360 search rankings are basically similar to Baidu, and Sogou, search to bring traffic is very small. Google may be in the material, technology, it types of Web sites to bring a little more traffic to other entertainment, business stations bring the flow is almost negligible.

Second, make plans, lazy people out of lazy strokes

Although I am lazy, but lazy in controllable. Do lazy Network Marketing staff, if you want to succeed, must make plans to achieve a step-by-step, or competitors so hard, you so lazy how to go beyond them.

1. About bidding Advertisement

Do lazy people network promotion staff, Baidu bidding is preferred, followed by 360 bidding. At present, the author's bidding account quality is divided into 80 points, Samsung word accounted for more than 90% of the total word, but the author is a genuine new bidder, toss bidding less than 2 months time.

Any lazy, the premise is to make arduous efforts in the early period. such as the author in Baidu before bidding, on the dog to compare the familiar bidding, and in the auction forums, blogs, training institutions to browse a large number of information. The early Word library is the author according to the Long tail of golden Flower, Baidu bidding backstage, the company's Web site 1 years of data analysis and collated, basically covered the most of the car lock word. Therefore, the author's thesaurus is more perfect. Secondly, the author has been tossing over the net text, the classification of the word comparison of the sharp, on the author's account to see the words, the author of the parking lock manufacturers are definitely the field of the auction account is the most detailed, the most words, account number of the best quality of those manufacturers.

The next creative, the author directly copy the popular mechanical products related to creativity, and then micro-innovation. Lazy people out of lazy strokes, the current author of the auction account, is basically every few days to look at, modify the bid, and occasionally shield one or two IP address, and then change the quality of the poor key words of the creative basic can be. If there is time, then ask customer service these days inquiries volume, sales, and then do some simple data analysis.

2, about the old website optimization

About the small site optimization, nothing more than a good site structure, and then who will do the content + outside the chain. On the network, we all say a few things, the following author to talk about a few points.

A, website structure

The structure and layout of the website can make you save more than 20% optimization time. The author of this piece has been a dead gnawing, not to achieve their own requirements absolutely do not let go. such as the new site online, in the home page, article pages and other places, the author of regular changes to allow themselves in the future optimization process with less effort.

B, station + outside the station optimization

The author of this lazy man's usual practice is that quality is better than quantity. If the same is the site of the article, the author although a Monday more, or 10 days a more. But the author of the article, mostly with the long tail of gold mining long tail words, and then some regions + product words, the article mostly illustrated, and strive to attract more visitors, and bring real sales. The content of the article, length and richness, absolutely to lead with the vast majority of peers.

The same is outside the chain, the author adopts b2b+ soft text outside the chain way, this can both take into account the correlation, but also can ensure the popularity and universality, stone. Far more than to send some forums outside the chain and blog outside the chain strong.

Third, the occasional appreciation of major competitors

Do network marketing, we should distinguish between the main and secondary competitors. As the author of the company as a Changsha parking lock manufacturers, there is no need with a north parking space lock manufacturers die gnawing, because the car lock is a regional product, the need for installation, maintenance and other after-sales service. Therefore, you bid advertising pressure in front of me, you SEO ranked in front of me are indifferent, as long as South China's competitors are not in front of me OK.

Therefore, in the author's main competitor list, the first is Changsha local parking lock manufacturers, and then the South China manufacturers. I put on the auction ads, SEO rankings, outside the library Baidu, Baidu know, local forum and business-to-business platform layout long tail, all around the card, kill the local, the region's competitors in the operation of the idea. such as the author in the "Parking lock" this keyword bidding ads, but the front of Tianjin, Shijiazhuang manufacturers in front of me, I do not care. But if there are manufacturers in Changsha in front of the author ads, I will certainly be a huge sums to go beyond.

Know the main competitors, occasionally QQ to find customer service chat, can be loaded with customers to call the past to ask, followed by a variety of tools to observe its SEO data and so on. So that there are targeted, there are plans to make a plan.

Iv. writing in the final

Any lazy person, if you want to exceed the competition in the lazy, the early days must be hard to pay. The author of this lazy person, earlier also optimized more than 50 corporate sites, and in-depth study of their respective data, only to today's lazy draw the company to get good orders.

Article by drizzle remote control parking lock www.mmdcws.com Original, reproduced please indicate the source, thank you!