A new electric quotient model can be risen by adding a claim point

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Jiang City:

If I put on a simple and plain cognitive label for the city, I think we can use this phrase "new era, excellent consumption, the city of Victoria" for interpretation. The new age, the present and the present. Excellent consumption, refers to preferential preemption of the consumption opportunities, including two "excellent" word. In so doing, we can enable the general public to let the ordinary people, or the investment partners, get a clear understanding of the "recognition" of the transition ...

Core values:

Search for small and medium terminal merchants preferential information, through the Internet in a twinkling in the blink of an eye, so that all the people in the first time know and get the preferential information of the merchants, and let you achieve online!

If from high altitude overlooking the entire city's various domains, each merchant, the supermarket, the monopoly point will form a multi-dimensional venation chart, that constitutes a net-dimensional association of the city, but this is a pick up the network of preferential information, so I can compare this to the wall code, that the official website of the city, is the wall code of the control center, Because the core corporate culture mission is "cheap" to the end.

Thus, the core winning idea of the city is to let the city up and down the preferential information at all times in the eyes of all the people in full bloom ... For example, Chengdu, as long as there are preferential information, the official website will be the exact notice you, is so "pro-people"!

The "Wal-Mart" preferential control Center on the internet, imperceptibly, over time, so that the people, so that countless people to form a life of dependence, as we live under the line of daily life, rely on the same as the Walt Code, long-term locked customers, he is an information platform to tell customers where there are inexpensive products and services, it is obvious , it is a platform for conveying preferential information. Of course, more amazing is that it can be the best information for you to achieve, convenient, quick to get you! How to get it, please look down ...

Core implementation Carrier:

The real realization of the preferential information, rely on a kind of preferential consumption card-dimensional card, once you through the Victoria Network official website, after the maintenance of the envelope card, you can easily redeem the local merchants to the coupons, but the premise is that the merchant is currently carrying out preferential activities in the external issue coupons.

Like a bus card, you can enjoy the bus fare with a bus card, and the envelope card's scope and pattern is bigger, it is for the entire city's people to hatch each life service Coupon's universal card, its meaning far surpasses one industry's preferential card, like Ctrip's Gold card, each kind of beauty shop's physiotherapy card.

All in all, the core of the envelope card is a peculiar function: to carry preferential information, hatching coupons. The former can be easily automatically obtained through the official website, the latter through the merchants of the machine, no manual access!

Main Profit Model:

The city relies on the "preferential" this core competitiveness, to the envelope card as the carrier, the integration of millions of customers, thousands of small and medium-sized businesses, the first voucher (coupon) Help line under the countless terminal points injected traffic, driving sales growth.

At the same time, the word "discount" is the most popular and sensitive daily topic in the history of consumers, so it is undoubtedly a huge force for thousands of consumers.

Basically in these two core points, the source of the profit of the city, that is, these two points: consumers and businesses. The reason is very simple, the envelope card is the need to spend money to buy, at the same time, each terminal business is also need to give the dimension of the unique partition of the city! which enterprise, can not give "business manager" "Sales staff" of the Commission? This and the hotel in the major cities to the Ctrip of the truth, is like a strict.

In fact, the maintenance of the city after such an integration, will also produce a huge hidden value: Database Wealth! All businesses are aware that the database is the Treasury, when the enterprise to receive such a vast number of consumers and business resources, then, then make any profit terminal expansion, will be able to easily start, and earn more ... Subsequent wealth!

Note: A really can be called "molding" E-commerce site, regardless of size, it will be on the home page to show the collection module of the database, so that new customers lasting and substantial by the information you provide, or you are like in the vast world of mortals looking for feelings, even if you go up and down, search for days, even months, Also can't let the person who really loves you to wait for you, stay for you, this is how sad thing?

Keep your favorite "potential client" waiting for you, you have to use specific procedures to retain it, such as the web blog on the right side of the QQ list subscription box, the Internet auction actual advertising Circle Free QQ Group Circle, video marketing advocated by the most easy to use the Network Marketing Technology Forum, these are their people's performance, Logically became their database wealth, became its with the guests of the long embassy in the connection ...

Therefore, the maintenance of the city and so with "concessions" led and locked three profit results: that is, Li

For example: Redeem coupons with the envelope card, for example, a sweater, a set of 800 yuan, the merchant issued coupons 50 yuan, in one weeks effective, then you take this coupon, you can reach 50 yuan of shopping, if there is no dimension to inform you this to flap preferential information, then you will miss ...

Weighing the four days of the "dimensional City" electric Dealer website:

Four days: Market vision, core competitiveness, reliability, input-output risk assessment

The first day: The market prospect of the Electronic business model in the city

First, the Electronic business model of the city, is completely different from Jingdong Mall, Taobao, the public comments network, the United States network

It is not naked to provide goods for the appearance, but to convey help consumers to the preferential information information for the office, directly withholding thousands of consumers in the shopping when the biggest demand point-concessions, for the theme, or even, it's profit intention, is more humane than the Volcker code! Its central foothold can be said to be: the insight of the special offers Knowledge of authentic, for consumers to "save money" and plead!

The reason why the wall code is so popular is that it is truly beneficial to people's daily life, today, the city's merchant network is far more than the scope of the Walt Code, and from the Internet to consumers close to the connection, it is really for consumers to provide concessions to create value, if this heart once fixed death, will be the inevitable , there is no exaggeration, looking back to the Beijing-east, Taobao, is also unknowingly groping up, let alone, the city has just begun, has a clear foothold and core values!

We also see that its four core business, OH, can not call business, called Service. It is easy to know that its advocacy of the irresistible human information platform

1 free to provide users with catering, entertainment, education, ticketing and other areas of the latest preferential information, free to provide velo service equipment printing coupons, online printing coupons, sms coupons to download the function.

2 free from single frenzy

Try to eat, demo, trial, test shears, test drive, such as free single activities continue to update, the city strives to create a new test experience platform! (This business for Shanghai, other points will soon open, please look forward to!)

3 Online shopping Mall

Online ex-Mart, 100% authentic Guarantee, the full value of the audience, more rich promotional activities continue to launch! (This business for the Shanghai, other stations will soon open, please look forward to, online shopping mall offers continued to provide,

4 Mall Special Sale

The latest shopping malls discounts, special selling information, coupons, the freshest, most practical information sent to the first time! (The business for Shanghai and Beijing, the other points will soon open, please look forward to!)

Moreover, the major businesses, with the intervention of the city, it is obvious that the consumer quality of consumption, obviously more than a heavy umbrella. Before, the consumer quality of consumption, entirely by the current business decision, at present, is undoubtedly more than one dimensional city such a supervision and credibility of the party, in this way, consumers will be more assured consumption. Both sides of the quality and credibility of the guarantee, there are preferential gifts, consumers why not?

I firmly believe that the city should be able to seize the power of the operation of the fundamental, and determined to adhere to, a few years later, will be unique in the electric business circle. As to how big the market value is, I cannot vain forecast.

However, in other words, the promotion of electric power is undoubtedly a big problem for the industry to rectify the heart, the fact is that the influence of the city is not very large, must be put into full force to promote the tactics and strategy. Otherwise, 2-3 years, do not want to make money.

The author Zhuge Yang, small proposal: Since the official is in the grafting of the town of small and medium-sized businesses and consumers, there would have been countless consumers to patronize, add up, in the promotion period, in fact, can borrow a large number of small and medium-sized businesses, to the consumers of various businesses, are free to send a value of 10 yuan of the envelope card, so, That is, four to dial the weight of the internet to co-ordinate the power to speed up the expansion of its market volume!

Second day: Core competitiveness

Let's look at a few internet companies that look similar.

American Group Network: This is a group purchase for the mode of E-commerce platform, that is, directly on the Internet to achieve business transactions. Its core competitiveness, it is its irresistible deal proposition, on the right-hand side of the page is displayed: 7 days refund, satisfaction list, expired refund.

Although the United States Group Network, but also the electric business enterprise, but the business model, completely and the maintenance of the city is not the same, because nothing to constitute any competition, because the positioning is not the same!

Q-Card: It is also docking advertisers and customers of a carrier, with the media outlets of various buildings LCD display advertising, to connect advertisers and advertising visitors.

Description: Consumers in the enjoyment of the interactive screen through the entertainment company (elevator in various buildings after the update of the LCD TV advertising screen) to play the promotional activities, if you are interested in activities, you can directly take Q pleasure card in the corresponding ads under the feeling area brush, then the details of the relevant preferential content will be sent directly to the Q card holder's mobile phone

In fact, this is the audience in the help of advertising at the same time, more user-friendly advertising direct effect, which is to allow businesses to advertise in the broadcast at the same time, continue to deep landing in the consumer side!

Disadvantage: This need to brush the screen in order to get preferential information

It and the carrier of the city is not the same: one is the office LCD advertising, one through the Internet platform, to introduce coupons, moreover, the focus of the preferential information is far less than the dimensional integrity of the masses!

Public comment Network: This is I appreciate the recognition, let consumer decision to buy or not, from the front of the consumer's comments to influence, that is, a certain commodity turnover rate, will be "a cautionary tale" impact, in other words, when a commodity displayed in the eyes of consumers, in the end is not worth buying, By the people's comments to give a direct reference, the public comments network initiated and led the third party review model has become a new hotspot of the Internet. A very interactive consumer platform

Public Comments Service Content: Comprehensive integration of marketing solutions, 5 promotion methods tailored: Buy: efficient short-term marketing tools; Coupons: Accurate delivery of preferential information, continue to stimulate the desire to consume; Key words: Potential customers to find business, first see: Sign in: Sign up promotional activities, let customers help play ads; City Pass: Personalized pages, timely market feedback. Among these three competitors, the public comments on the network, is the most perfect and humane, but also the most market value, because this has a winning marketing way: see the potential customers of the heart dialogue ...

PS: And the Victoria City only to do preferential consumption information, and focus on this one field, continue to dig deeper, to do it more perfect, more landing, so that concessions really to consumers touch the eye, touch the ground! But in fact, as you may know, so far, it has not been like Jingdong Mall and Van Gogh goods, on the internet really completely sensational , because they have not yet focused on fulfilling the power of a huge driver: the spread of internet advertising and landing effect!

This is probably because countless electric dealers have a fear of it, can not touch its essence, in fact, once you can control the network advertising the Tao and surgery, you will not only see the expansion of its brand effect, but also reap the heavy results of precision marketing, internet advertising is the core lifeline, the next section, I will be responsible for you to deconstruct this lifeline, especially the small and medium-sized electric business companies, should pay attention to!

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