A new email marketing tool for social networking sites

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When I was in Canada chatting with relatives and friends I had never met before, they always say, "We'll keep in touch with Facebook."

According to a Canadian survey company named Ipsos Reid, in the United States, millions of internet users have become a loyal group of social dating sites, while some 40% of Canadian internet users have visited dating sites, 30% have registered on their websites and submitted personal information.

Surveys show that the use of dating sites, especially among young people, is already a fashion symbol (63% of Internet users over 18-34 years old have visited a dating site or a community site, and a total of 55% people have signed up 39% of them will spend a certain amount of time visiting a Facebook-like, Dating sites such as Classmates.com and MySpace, 20% of Canadian users over the age of 55, visit similar sites.

The findings also found that Canadian Internet users spend an average of 5.4 hours a week on social networking sites.

When social media attracts the attention of the public with its unique innovation model, it quietly enters people's life. It is hard to imagine that, four years ago, when Facebook, the first of the most established dating sites in Canada, was not accustomed to communicating with friends through convenient communication tools on dating sites and still using email.

So some savvy marketers start using email marketing to make a big fuss. With the gradual infiltration of dating sites in North America, things seem to have changed. Last year, according to the Ipsos REIDV survey, 80% of Canadian Internet users registered their websites and used their email system, with 82% Internet users using spam filters, and the number is rising. The situation in the United States is similar to that of Canada, with 97% of US internet users using email newsletters, according to Forrester's findings. Although the use of email is very large, but it is very difficult to plan a successful and effective email marketing, the biggest obstacle lies in the users of Spam message deepening resistance.

Now, dating sites such as Facebook offer us a new choice of online communication that not only provides us with a convenient way to communicate online like email, but also has a vast assortment of user groups based on There's no need to worry about being as annoying as the display ads in email marketing.

Here we raise the question: Can we use this rage dating site as a new b2cemail marketing tool?

This is an excellent choice for businesses that want to put online advertising. Because he can reduce the cost of advertising spending by bundling email and social networks together in a separate platform. But you want to convince a marketer that is going to advertise, it is difficult to let him not advertise on a large information-rich portal and advertise on a dating site, especially if the cost of advertising is coming through venture capital, he is less likely to act rashly than to put ads in the traditional way.

With the Internet users of the trust level of the gradual reduction of email, advertisers why not allocate budget fees to the use of dating sites!

In fact, there are many similarities between the two marketing methods. Although the two display methods are different, but the ultimate goal is through the process of product spleen to deepen the user's understanding of products and form an interactive relationship. Therefore, it is very important to form a benign interaction with the user rather than to allow users to conflict with pop-up ads.

In fact, the email newsgroup subscription and dating site is very similar. In the advertising display area and the information interactive area, each email address is licensed by the user. (The news group relies on the user to automatically subscribe to the news to get the email address, and the dating site relies on the user to register as a member to obtain the email address). In addition, both of these marketing tools can be used to accurately locate the target group (such as Facebook's dating site allows advertisers to form a circle of specific content to achieve online promotional products, promote the brand. ）

At this stage we are not yet able to assert that the future of social web sites will completely replace the communication function of email, but by observing the behavior of friends around the direction can be roughly judged by this trend.

Of course the dating site is not perfect, or will certainly exceed the penetration rate of email, but if the dating site can form a new email model and bring great business opportunities, why don't we try it?