A new interpretation of website optimization design--search engine optimization can not be said to be the site optimization

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Now the search engine optimization has become one of the hot concepts in the field of network marketing, but the concept of search engine optimization itself still has some vague understanding, some will search engine optimization equivalent to Google rankings, and some will search engine optimization and site optimization confused, in fact these concepts are not the same thing.

According to the author in October 2004 published "Network Marketing Foundation and Practice" (2nd Edition) 4th Chapter "Search Engine Marketing Foundation" in the related content, the so-called Search engine optimization (searches Engine optimization,seo), namely for various search engine's retrieval characteristic, Make Web design suitable for search engine retrieval principles (that is, search engine friendly), so that the search engines are indexed and ranked in the top of the various behavior. It can be seen that Google rankings is only a specific application of search engine optimization, not the whole search engine optimization, and, here, the search engine optimization refers to the standard (search engine rules within the scope of) means to improve the Web site search engine visibility and friendly behavior, For deceptive methods to get a good ranking of the results of Google search (as some of the junk SEO is engaged in Google, ranked business) is not equivalent to search engine optimization.

Generally believed that search engine optimization is a website search engine promotion of a guiding ideology, its basis is the search engine friendly website structure and content and other basic elements of optimization design, so search engine optimization and site optimization is closely related, but the two are not entirely the same thing. According to the author's website planning construction, operation and maintenance, as well as for the purpose of website promotion search engine optimization experience, summed up the basic idea of website optimization is: Through the site function, structure, layout, content and other key elements of the rational design, so that the site's function and form to achieve optimal results, Can fully display the Web site marketing function.

The meaning of website optimization design is embodied in three aspects:

(1) From the user's point of view, after the site optimization design, users can easily browse the site's information, the use of the site's services;

(2) from the point of view of the promotion website of search engine, the website that optimizes design makes the search engine can crawl the basic information of the website smoothly, when the user searches through the search engine, the enterprise expects the website summary information to appear in the ideal position, enables the user to discover relevant information and arouses the interest So click on the search results and reach the site to obtain further information services, until become a real customer;

(3) From the point of view of the website operation and maintenance, the website operators can manage and maintain the website conveniently, which is advantageous to the application of various network marketing methods, and can accumulate valuable network marketing resources, because only the enterprise website optimized by the website can really have the network marketing orientation, Can be consistent with the network marketing strategy.

This shows that site optimization includes three levels of meaning: optimization of the user, the network environment (search engine, etc.) optimization, as well as the maintenance of the site operation optimization.

Website design for the user to optimize the specific performance is: to user demand-oriented, design convenient site navigation, download speed as fast as possible, Web page layout is reasonable and suitable for preservation, printing, forwarding, web site information rich, effective, to help users generate trust;

Web design to optimize the performance of the network environment is: Suitable for search engine retrieval (search engine optimization), easy to accumulate Network marketing web site resources (such as interchange links, exchange ads, etc.);

Website design on the operation and maintenance optimization meaning is: Fully reflect the Web site's network marketing functions, making a variety of network marketing methods can play the greatest effect, the site to facilitate day-to-day information updates, maintenance, revision upgrade, easy access and management of registered user resources.

From the above understanding of the meaning of the website optimization design can also be seen, site optimization design is not just search engine optimization, search engine optimization is just a part of the site optimization design, the reason is very easy to optimize the site is equivalent to search engine optimization, the main reason is that the site design factors on the search engine optimization , and therefore more likely to attract attention. At the same time, it should be noted that the site design optimization is not only for search engine optimization, its core is still the optimization of users, so should adhere to user-oriented rather than search engine-oriented, which is the site optimization and search engine optimization basic ideas of the important difference between spending.

Web site Optimization Basic ideas of the reason why the emphasis on the user-oriented principle, because the content of the site and service is ultimately the value of the user to judge, even if the site in the search engine performance is very good, if users feel very inconvenient, the same will not produce ideal results. Moreover, the website promotion is not completely relies on the search engine, but also needs the comprehensive consideration various related factors. Therefore, Web site optimization design three levels of content can not be met, should achieve overall optimization, especially for the user's optimization should be put in the first place.