A new media revolution without a living room to join could not be imagined

A new media revolution without a living room could not be imagined as laughable as the French Revolution without occupying the Bastille.

Living room, the traditional entertainment center of a family, rural school and Information Center, but in reality is gradually pushed to the edge of the media, there is reduced to a simple dining room danger.

People always have a lot of reasons to reason: The computer occupies people's entertainment time, the mobile game lets the children shadow, the movie theater's effect is much better--after all, cannot escape a sentence summary: the television manufacturer and the television station, although each of you is rotten surprisingly, But your combined efforts to get all the viewers out of the living room outside of the middle-aged aunt are really stunning.

Just to compare: when we are in the online world, as far as possible into the enjoyment of the "realm", but in a group of extremely narrow knowledge of the television choreographer and their top groups of people born in the 450 's review committee under the joint arrangements of the leadership, Watch some of the drama bad theme of the old heroine has serious pouch of the TV series, and can only watch unilaterally and can not be real-time spit-you believe that you really live in the 21 world?

The good news is that such a state will not last. One side is the decadence of traditional forces, but the meaning of the living room treasure is still important. Abound means, someone is coming to take over the succession. But I have a cautious suspicion that this is the current group of active manufacturers.

What is smart TV?

In the understanding of intelligent television, we usually fall into two common misconceptions:

Smart TV is a big-screen ipad

Isn't TV bigger than a computer? So we make smart TV as a computer, and then the bad, the super big screen of the ipad can always do it? Under the guidance of this kind of thinking, a series of extremely immature test products are blowing in the store. At the beginning of my hometown, home appliances store a water in a domestic big brand of the so-called "smart TV", the biggest selling point incredibly is "Android system, casual Internet, software casually installed!" "I think this may be a very common misconception," he said. Living room and study the biggest difference is that people do not want to be in the living room to think "what I want to see", but also do not like the frequent click of the mouse or remote control, people just hope that everyone together in the living room become brain residue, to the screen laughter or tears in the horizontal. So with computers trying to give people as many choices as possible, television actually wins by "You don't have to choose to have fun". Of course, this does not mean that you dare to provide users with low quality content, but based on "I know you enough so I can make sure that what I provide is definitely what you love to see."

Myth Two: Smart TV is a low-power version of the computer

Although in fact only the past few years, but now think of the "Grand Yi Bao" This product, has looked very long! Yes, I used to be one of the first adopters of this product, and I bought it to make it easier for my family to surf the internet. The main role of this device is to try to give people who are less likely to use the computer, to build a simple, remote control can operate the system interface, the experience is very similar to the television, the entire use of remote control. But the family was only interested in it for a short while, and found that the "neither computer nor television" thing was so dull that it turned gray.

The market has been seasons, but the precedent of Grand Yi Bao still deserves to be alarmed. Our "Smart TV", if you want to copy the computer that a set of things, to "aging", "low young" processing, and then sold to users that this is between the computer and television in some kind of dongdong, users may not be too buying-this is not a little overlord learning the era of it!

What could be really smart TV?

It is obvious that the successor is not from traditional television makers and radio systems, but from the edge of some kind of internet and hardware industry.

This kind of half-breed usually has the following characteristics:

Genetically speaking is the Internet, to the extent possible docking Internet resources;

From the experience of speaking is a TV-style, users still need to pay a simple operation action, you can enjoy the "brain residual" happiness.

Can we imagine what a complete state of internet television would be like to be a successful final fit? (Of course this kind of imagination will eventually be proved to be laughable by the rapid development of history)

From the hardware, television is completely it, its terminal marketing will be extremely close to the computer, mobile phone way;

In terms of content, TV viewing content is completely networked, customizable and highly liberalized, and can be seamless docking with various media.

Most amazing of all, this highly computerized thing does not require you to frequently click the mouse or the remote control, he seems to know what you want, the things that appear in front of you, must be in the heart of the program you want.

The 1th is not difficult to achieve, which is the significance of millet, music, etc. into the market;

But the 2nd change, to tell the truth I believe there will be many unexpected obstacles, the most important reason is that in the field of content dissemination, only unexpected approval and licensing, there is no production of content.

The 3rd is more difficult because it is a product and experience that has not yet been born, and this level of user experience must be based on "big data" on the basis of a deep understanding of user habits.

Because of this, the current batch of intelligent TV, can only be called a semi-finished, beta version of Smart Television, similar to the iphone before the birth of the "smart" mobile phone market, we do have a lot of imagination. Finally let me use a sentence to sum up: Let the user did not choose the TV is low IQ, so that users choose not to come over the TV is low EQ, so that users do not have to choose the TV is intelligent.