A new return to the Gold map: A more focused, gold is coming.

Source: Internet
Author: User
Keywords Gold map Baidu Map
On September 23, at the new high-German strategic launch, Yu, general manager of the Mobile Internet division, confidently shouted his way to transformation-professional and focused. Professional and focused on the basic will give up the O2O, focus on the map and navigation of the two High German service, especially in the face of Baidu's step-by-step press, this time back to innocence is quite some take long to avoid short, vowed to use their sharpest spear to pierce Baidu's shield. Compared with the last fiasco, with Ali as a patron of the gold, this time a snow before the shame? Focused on the gold and open Baidu last summer, the map navigation war is still vivid, deep pockets of Baidu is simply the most simple and brutal but also the most effective way to bring the industry leader, Gould. Now a year in the past, Baidu's leading edge is becoming more apparent, at the mobile end, Baidu's share has been close to the full one times, not only that, the gold was forced to free after a serious decline in revenue, ultimately contributed to Ali's wholly-owned acquisition. The gold that was included in the Ali system should have gone more smoothly in the O2O direction, but the fact is very different, the reason, as Yu himself said, his thinking mode still stay in the software company model, do a good software, and constantly improve the user experience, only this, and Baidu is quite distinct, for Baidu map, Positioning and navigation accuracy can be improved through the later stage, to provide a life service platform is the value of the map, especially Baidu since the wrist announced free after the more so. In the early days of the development of the industry, the technical advantages of the gold is very obvious, a small number of mountains, and with the gradual pace of Baidu to catch up with the map based on a series of services has become a good tool for Baidu alienation. We can even say that Baidu has never thought to do a good map navigation software, never, it provides a map service for O2O do wedding clothes, and this is precisely the weakest place, if one day Baidu map renamed Baidu Life, please don't be surprised. Many years of painstaking efforts to Maginot line of defense, so by the way Baidu to the edge of a ball around, the wrong is not the high German effort, but thinking mode. What about a focused map? For Gould, through the frontal battlefield to overcome the difficulty of Baidu, even in the backing of Ali, head-on with Baidu for business and users, the final result is likely to kill 1000 self damage 800. Moreover, O2O is not a strong strength of the gold, can be transferred to the commercialization of Ali, his own provide the underlying data and technical support can, the recent personnel changes in the company also to a certain extent to confirm this, this is the commercialization of the abandoned, and look for their weaknesses, directly avoid Baidu's sharpness. But how much development can there be in a single map? Let's solve a problem first, under what circumstances do you use the map without considering the business factors (group purchase, taxi, etc.)? The answer is navigation. Whether it's visiting relatives or friends, or coming home from work, or a holiday ride, you need to navigate, which is a person's inevitable behavior in this society. Maybe you will.retorted, "No, you are not right, in fact, in most cases I do not need navigation, because most of my daily use of the route is already in mind, most go to some unfamiliar places when the need for navigation software assistance." This is precisely the future of Gould--the ubiquitous navigation assistants. The existing navigation software is not so much about navigation, rather than search, as the search engine generally, you ask questions, he gave the answer, no screening, no optimization, just a bunch of dry numbers, like machinery, lifeless, as long as always the same point, give the result will never change, in this experience, Naturally, there will be no navigation results for commonly used locations. and the navigation Assistant is completely different, the so-called assistant, means that the role of the user interaction is no longer just a provider of information or a single map search engine, but one can according to user's behavior and specific conditions of the road, the route data screening and processing, The assistant role that ultimately provides the user with the best choice. For example, you're going to a party this five o'clock in the afternoon, and you're already familiar with your breasts confidence does not need to navigate, but in preparation for the high shelf, the German navigation gives a reminder, warning elevated crowded, and give a relatively smooth but a slightly long way to the road, and according to every time you go to the location of the party will be at a boutique store along the way, As a result, two similar gift shops will be passed along the route. Eventually you arrive at the party on time and give the organizer a box of gifts. This is the intelligent navigation system. The fundamental of this kind of intelligence is actually a sort of large data and application, it is also the focus of the German and professional, on the one hand, travel is the inevitable behavior of everyone, the user's every displacement and the length of time, are very meaningful, on the way to work in a fast food restaurant 20 minutes, weekend night at Wal-Mart one hours, These figures seem trivial, but they accumulate huge amounts, the rules in this huge data show your lifestyle habits that affect your travel choices and are reflected in route selection, and on the other hand, the introduction of massive social data can also help the navigation system's judgments, as mentioned in the case above, In the travel time according to the actual road condition to the user's route adjusts, saves the user the time. Traffic, weather, crowd density, community activities, each of the data on the impact of travel will be taken into account, and based on the specific environment to make judgments and calculations, which is not related to the user, but connected with the social environment. Just as Microsoft's Cortana, the longer users use, navigation system advice will be more accurate, the more the user's mind, the more comfortable to use, the corresponding replacement of the cost of navigation software will be greater, so as to ensure the industry status of the navigation. In summary, Gould and Baidu took two completely different paths in the use of maps, open Baidu to map as the soil, and seeding their own commercialization of the seeds, while the high data as the foundation of the intelligent Navigation in the road to continue to move forward, a year ago, although the two sides of the war with the defeat of the gold, but in the future of the guideOn the way to the airline assistant, the professional and dedicated gold has taken a step, let us wait and see to commercial three years after the gold, will be the map navigation to bring what kind of surprise.
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