A new round of electric power business war tomorrow

Xinhua News (Reporter Zhing) "51" holiday has always been a sales promotion peak, but this year with http://www.aliyun.com/zixun/aggregation/7869.html "> Electric business War, the promotion cycle of nearly two weeks ahead." Yesterday, Suning electric dealers first announced that it will start on April 18 this year's opening scale marketing, and Gome, easy news and other giants have followed up. Unlike last August's big electric-business strategy, the offline channels of the big giants this year have also declared "war".

Shanghai Suning said that the reason for the early start of the original "51" of the home appliance retail sales promotion, is consistent with the trend of the market to go hot. Shanghai home Appliance industry in the first quarter of this year to return to rapid growth track, of which Shanghai Suning first quarter sales growth of more than 40%.

Because of this, many businesses are unwilling in the "51" market lag behind. From the present marketing plan to see, the marketing war has yet to shake off the "price war" framework. Among them, Suning Yi will continue "0 yuan to buy" the marketing way, and in the entity store part also will launch "each thousand returns Hundred", "3C electronic each thousand return 50" and so on promotion. Shanghai Suning also disclosed that the plan invests 600 million yuan to promote the resources, prepares 3 billion yuan commodity, the average discount rate achieves 20%. Gome claims to have "the strongest store in history", covering its gome online and Bowser two major electric platform, including free of the highest 200 yuan coupons, everyone power to reduce the maximum 800 yuan, 3C digital maximum return 300 Yuan series of activities. Xun said it would "guarantee" consumers to buy the same item to enjoy the lowest price through real-time pricing. As for last year's unusually high-profile Beijing-east, although this year low-key, but also said it will provide users with "daily benefits" price.

However, the offline channel this year also appeared "Value War" shadow. For example, suning offline entity stores in this round of the electric business War is not only a commodity provider, will also become a comprehensive service provider. According to Shanghai Suning, some stores have opened this month, "Suning easy to buy comprehensive service zone", to provide goods from the mention of goods, merchandise return, commodity maintenance consulting, value-added services and other four services. This area can help consumers to achieve online consumption under the single, offline delivery.