A new round of market scramble

Absrtact: This March, Google China withdrew from China's mainland market, leaving a blank market. Baidu, Tencent, Search, Sogou, Microsoft Bing, Yahoo all aimed at this cake, a new round of the market scramble. And as the absolute leader in the search field,

This March, Google China withdrew from the mainland market, leaving a blank market. Baidu, Tencent, Search, Sogou, Microsoft Bing, Yahoo all aimed at this cake, a new round of the market scramble. And as an absolute leader in search, Baidu wants to eat this piece of tempting cake alone. And Baidu recently released earnings also showed its first quarter results far exceed Wall Street expectations, stimulating Baidu share price breakthrough 700 U.S. dollar mark, showing the Baidu "search marketing" of the high-speed development trend. 2010, a so-called Baidu set up 10 years of the largest market activity, "marketing China Line" in the country more than 100 cities vigorous expansion, the Friday came to Chengdu marketing. Pro-Chengdu to promote "search marketing" Baidu Market and public senior director Zhu Guang accepted this reporter interview.

Zhu Guang said that Baidu attaches great importance to the Sichuan market. "In Sichuan, Baidu's number of customers, turnover has shown a straight upward trend, 2009 growth reached nearly 80%." Mainly focused on tourism, education and training, decoration, machinery manufacturing and other industries. Zhu Guang revealed that the figure is much higher than Baidu's growth in other cities, which shows that the development potential of small and medium-sized enterprises in Sichuan is enormous. Because of this, Zhu Guang said that in the future will further increase the investment in Chengdu to help local small and medium-sized enterprises to carry out network marketing.

Zhu Guang said: "Search marketing can help companies to open up the market online, quickly find customers." "He insists that the threshold of search marketing is actually very low, and input-output ratio compared to its promotion means higher:" A website, a telephone, plus 5600 yuan to open the basic account fee can try to search marketing, and in charge of the way, Baidu is the click rate to charge, so that effective customers will greatly increase. " Input-output ratio is high. "In Zhu Guang view, the future of every enterprise will be online, will have their own sites and brands, and the faster the business development, the need for more traffic, the more dependent on the search engine." To this end, SMEs must have their own search marketing departments and full-time staff. He even suggested offering search marketing courses at the university. and Baidu to do the work is to help enterprises build E-commerce strategy.

For the future development of Baidu, Zhu Guang Emphasis will start from three aspects. First, further cultivate the market to develop new customers. Second, the optimization of products, improve technology, so that products richer, thereby enhancing customer input-output ratio. Third, vigorously develop Baidu Network alliance. He said he intends to 300多万家 with the Chengdu Small and Medium website, the Establishment Alliance website, helps these small websites to sell the advertisement bit. He smiled and said: "We are not too small, as long as you are willing to come, we can help you to turn the flow into cash." Pay according to the customer's click-through rate, and not less than 60%. ”