A new venture for college students: selling signs on the internet

According to the voice of China's "news in the vertical and horizontal" report, today tells the story of the protagonist of the college student Entrepreneurship is called He Yongliang, although he is not very old, but his experience is very rich. Sophomore year with 200 Yuan start, starting business to earn their own tuition, junior last semester to invest in internet companies, after graduating from college, he started a new business, then 2013, this time his company's turnover has nearly 30 million.

Everyone will be particularly curious, this year just turned 28 years old He Yongliang is what kind of business to earn so much money? The answer is traffic signs and signage materials.

Every morning to the company, He Yongliang do the first thing is to put the most important task at hand, Taiyuan to Changzhi Highway signs urgent waiting for the final maintenance and increase, must immediately urge the factory to make. 2004, the poor He Yongliang into the Zhongyuan Institute of Technology Information Business College. Parents teeth for him together for the first year tuition fees, he struggled to get out of his hometown of small villages.

He Yongliang: 9800 of the tuition fees have half are borrowed, a half of the home to take, after the loan I was very much pressure. They say you will support you in the next four years, and you must go to college zaguomaitie.

Carrying the parents to give 200 dollars, He Yongliang Dark determined: This is the last of the parents to the hard-earned money, in the future all on their own. University four years of all summer and winter vacation a total of 600 days, He Yongliang a day to waste.

He Yongliang: At that time I did career planning, my plan is to say, four years in college I start from freshman to earn their own living expenses and tuition, sophomore time to rely on their own money to buy a laptop computer. Junior started I have to send money home to allow parents to reduce the burden of home. I want to start my own company in one year after graduating from college, I want to start my own business as a boss.

The fullness of ideals coexists with the bone of reality. Initially, no store was willing to accept the freshman as a travel agency campus agent, selling dictionaries, radios, telephone cards. Finally, a network company in Henan, He Yongliang become a website construction, promotion trainee salesman. Hundreds of rejection calls, more than 30 days every day, whether to resist the attack at any time of the psychological collapse test He Yongliang nerves.

He Yongliang: At that time I was thinking, "I am a poor college student, I have nothing, you refuse me I have no loss, but you do not refuse me I will earn." I'm holding this mentality.

After running through more than 5,000 small and medium-sized enterprises in Henan Gongyi, He Yongliang found that most of the shop's network construction is basically zero, the business opportunities may be in less investment, the risk of small internet construction. So only 21-year-old He Yongliang in Gongyi to help a company to do their own first portal site, got the first bucket of gold.

He Yongliang: I said if we come to cooperate in your Gongyi open a network company, facing Gongyi all the Enterprise website construction, website promotion has no market, he said there is certainly a market. I said, well, you invest in me. In this way our company was established.

2008 He Yongliang paid off the Korean total of 150,000 yuan investment and their commitment at that time nearly 100,000 yuan dividends. He Yongliang's commercial sensitivity is like a spark was ignited, and time of the door for the construction of enterprise network management, he also keenly found that the road signs network sales are still in a blank period. Because of previous network construction experience, He Yongliang first thought of open shop. So he decisively dissolved at that time in Gongyi already has more than 10 person's network company, and the technical director New Hai leads buys the website space domain name, registers six websites, starts the on-line marketing.

He Yongliang: I was the first on the internet to sell signs, in the online optimization after the promotion, then to go to search Henan signs, Zhengzhou signs, road signs, numbers from the first to the last one is mine.

Orders snowflakes, including China Mobile, Yutong and other major customers. Bigger business also extends to all parts of the country, signs factory opened into a national chain, franchisee Zhang Zhaowei:

Zhang Zhaowei: With what general understanding on a few impressions, he is a very strong sense of responsibility, there is a more serious work, business more long-term vision of people, more good at learning.

Expert comments: Welcome to the Ministry of Education, University of Entrepreneurship Education Steering Committee deputy director, China Youth Political college vice President, Professor Li Jiahua.

Li Jiahua: This entrepreneur is consistent with what we talk about as a continuous entrepreneur, and the core point is a process of discovering opportunities, assessing opportunities, and achieving opportunities. Reflects the entrepreneurial weight in practice, he is a process from practice to practice, after the practice of the end you will have a feeling, such as your horizons you will continue to open up, has been improved. He answered an important question: When to start a business, college students should not start a business? This society develops very quickly, each field develops very quickly, some experience is devalued, in this undertaking he is a very important secret, one is the technological innovation; the second is called the innovation of the business model.