A new way to interpret soft-text marketing by selling soft web

Believe that a lot of people are quite confused what is the soft text promotion, what is news marketing, how to write news software to promote their own website and products. In fact, the soft text promotion and news marketing is called different, the news here, that is, a soft news, to a certain extent, the essence is the same, are the use of soft text of the third party authoritative media to foreign propaganda. Domestic well-known soft paper publishers, news Marketing soft text promotion agencies, Internet integration marketing service providers think Soft Wen network that: the so-called news Marketing (soft promotion) is based on specific product concept of the demand and problems analysis, through the surface of an analysis of the ads invisible expression, A kind of written expression which is directed to consumers or, it is a soft penetration of the promotion strategy in the form of advertising to achieve, usually with the help of words and public opinion communication so that consumers agree with a certain concept, point of view and analysis of ideas and produce a certain resonance, so as to achieve corporate brand awareness and establish the reputation of the goal.

With the popularization of the Internet and the infiltration of E-commerce, news marketing (soft text promotion) is highly praised, the first major reason is that a variety of media to seize the eyeball competition, people on television, newspapers and other hard advertising attention gradually decline, but also gradually produce a psychological resistance, the actual effect of advertising no longer obvious, Enterprises spend a large amount of advertising costs every year, the result can only endure the painful consequences of no effect; the second reason is low cost, news marketing (soft text promotion) means to promote their own, investment relatively scientific and reasonable. So enterprises from all angles willing to soft wen test water, better cater to e-commerce in people's lives in the application and popularization.

So what is the enterprise how to write good news soft wen? Imagination Soft Wen Network said: Enterprises in the operation of marketing soft text promotion, writing articles mainly have the following skills:

1, title, the topic to take the more attractive, the title is not attractive, many people will not read your article, your news is no good to write. Of course, can not only to earn other people's eyeball deliberately do the title party, if the Netizen saw the title is very attractive but read the content is really big, first of all the content of your site to veto, let alone to see what your promotional products.

2, the introduction should be splendid. Whether a piece of news can attract readers, headlines and lead will play a role of more than 60%, sometimes even decisive.

3. The theme of the news should be clear. A good news, after reading must give people a deep impression, not confused. Haier has launched a news "two packs of cold medicine and a Haier air-conditioning" www.51tuig.com, light look at the title, we feel strange. However, read the full text, will not help to be Haier "urgent user's urgency, think of the user's" appeal moved.

4. Quote the authoritative language more. Good news should avoid speaking from the word. Most people have a mentality that is easily implied, especially when it is often easily persuaded by the opinions of authorities and eminent personalities. But for the puff people, often very disgusted, of course, will not accept his views. Therefore, the writing soft text must quote the third party authoritative viewpoint and the language more, do not "the Wang Po sells melon, puff".

5, as far as possible to write as the real "news." A good news must not be easily perceived as an advertisement. This requires that the news should be written as true "news" as much as possible, and that there is an advantage that it is easier to publish/press releases, because of its strong credibility. How to write like the news? First, content should have news value. The purpose of corporate speculation is to promote their own, but the manuscript should be as far as possible to reduce the smell of publicity, to avoid consumer antipathy. Second, there must be a new and fundamental element, that is, to account for time, place, character, event, cause, consequence, and to write in the most prominent passages what is most necessary for the reader to understand. Third, the length of space should not be too long. To be concise and clear, straight cut the theme, reduce the cliché and empty words. Four, the facts require accuracy. To withstand the reader's fault, the content is not pompous.

Of course, news Marketing Soft text promotion This is only enterprise in the Internet marketing a form, want to really win the user good reputation, must first practice good internal strength, in the product and service work, inside and outside carrot, can achieve a more ideal effect.

About the soft Wen network: Imagination Soft Wen, China's leading software publishers, news marketing agencies, internet integration marketing service providers, is approved by the state and officially registered, for China's large enterprises and small and medium-sized enterprises in the Internet media marketing services agencies. Let enterprises from the Internet media to obtain the largest marketing effect, is committed to building the most executive power and integration of the Internet media marketing agencies. With the planning operation, integration and promotion in one of the network media marketing and public relations online solutions provider. With the imagination Soft Wen network cooperation enterprises include listed companies, small and medium-sized enterprises and public relations company. Reputation and strength of the partners have been deeply recognized. Www.zhidaodel.com

Imagination Soft web from the beginning of the establishment of the spirit of "doing business around the internet marketing experts" for the purpose. For enterprises in the Internet era of marketing to contribute their own strength. Our goal is to use the least amount of money to integrate the best resources, the most effective way to achieve brand building, promotion. Soft Wen network with a strong Internet media resources and promotional planning team for China's listed companies and small and medium-sized companies in the press release service and network PR, crisis PR, brand promotion and other services. In crisis PR and brand promotion, imagination Soft Wen Network has a senior advantage; in the release of press releases, the imagination of soft Wen network through its own advantages so that the enterprise newsletter can be widely, timely and effective delivery of domestic near thousands of well-known network media, so as to help customers establish brand image, attract potential customers, business partners and investors.