A novice vs. a summary of the website promotion Program of a new station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I recently received a task to promote a new subsite for a business. The following is my two years to promote the experience of the site to write a promotional program, in this sent out the purpose is to and you webmaster better communication and learning and learn from experience to modify the scheme. Also hope that all the friends a lot of guidance, I make the promotion plan is it?

Company Name: Shenzhen Naire Son Co., Ltd.

Website address: http://www.sznre.com/

Keywords selection and positioning

Through the Baidu index and Google Keyword selection Tool comprehensive selection of valuable keywords as the site target keyword, because the company mainly engaged in services for beauty, slimming, breast, etc., through the initial selection analysis, the following business-related keywords as the target keywords:

1, beauty Salon (Baidu index 849, about the number of searches for 800 people.) Google July search volume of about 450,000, the top 10 Baidu are bidding, keyword difficulty general, the keyword can be considered to do long tail keywords, such as beauty salon where the best effect and other phrases, because ranked five after the basic is no target customers click.

2, breast enhancement products (Baidu Index 3166, Google July search volume of 90,000) Baidu ranked three, the value of optimization, keyword optimization difficulty medium.

3, Slimming slimming (Baidu Index 169, Google Monthly Search volume of 670,000) bidding four companies, the key words are generally difficult.

Second, the excavation of a large number of long tail keywords

Long tail keywords exist in the content page, must consider the content of originality and relevance and the title of the proximity, the specific value of the long tail keyword selection needs to explore in the work, such as Guangzhou beauty Salon, Shenzhen beauty salon, Shanghai beauty salon and other major cities in the region plus beauty salon combination, Breast enhancement product effect which brand best and so on target phrase.

Third, the internal structure of the site adjustment and the current site deficiencies

1, the site is the current ASP dynamic page, dynamic page for search is not too friendly, crawler crawling dynamic page will have difficulties, should be generated static or pseudo static, this can effectively increase the number of search cited pages, more conducive to the effect of long tail keyword.

2, the site navigation part should be in the form of text to achieve, is now a text form, but need to do some small adjustments.

3, the whole station pictures more, search lead and can't recognize picture content, picture can add Ait label or picture around the keyword related content, appear keyword can do some special processing, such as bold, italic and so on.

4, the bottom need to increase the friendship link bar, external links are very important, and the same industry high quality site links to each other, although one-way anchor link effect is very good, but at the same time reasonable export links for the site's ranking is also very good.

5, the need to make site map, the advantage is that spiders can be more deep crawl is not easy to crawl pages.

6, the establishment of an effective internal structure links, the contents of the keyword can be added to the homepage or the corresponding page to increase the weight of the site, in addition to increase the customer's viscosity and more conducive to the smooth spider crawling Web pages.

Iv. actual Operation part

1, access to external links: through the same industry links, blog Group building, the government's high weight of the forum's signature, QQ bookmark, URL submission (non-link farms) and so on to get high weight of external links

2, the site high-quality content: Through the collection of industry news, the company's internal news, as well as their own soft writing to increase the weight of the site, content to meet the search for the ranking algorithm, such as title optimization and content optimization. Content in the keyword should be added anchor text to the target Web page, when the content of the next day after publishing the site can be published to the blog, forum community and so on to increase the authority of the main site, the same published content in the presence of key words in the location plus anchor link to the main station

V. Daily work arrangements

SEO work is actually simple work repeated to do, but when to do what is important, because reptiles have habitual, the specific daily work arrangements are as follows:

1, daily work to check links, such as links to the target site has been down the right or be searched for the punishment should immediately delete the link to the station. and constantly looking for high-quality links with the same industry.

2, daily 9 o'clock to 11 should update the content of the site, this time period is the most active reptiles, the content must have a certain originality, in accordance with this time daily update search crawler will be timed in the request content and be quickly included, the site snapshots will be updated daily.

3, write a daily to two articles on the company's soft article published to the blog, soft text in the keyword plus anchor link to the main station, the next day can be published to the soft text of the forum community, such as Webmaster Forum, seowhy and so on reptiles often active areas.

4, more on the forum community, the signature can be combined with the anchor chain link to the main station, but also can increase the weight of the site, but overall, the cable in the soft text of the link to discuss the forum signature, QQ bookmarks and so on these outside the chain belongs to the outside chain, only appropriate application, many will be the search for the punishment

5, looking for free local portal site to submit company information, can increase the visibility of the company and can get high weight of external links.

The above scheme for the initial optimization, more specific methods and search for the ranking algorithm rules need to continue to find in the work.