A number of housing enterprises involved in cloud services to meet the "second Spring" to judge checking

For real estate developers, the past 2013 is an unusual year. This year, the "industry ceiling" for the first time to become the industry boss collective quotations. Some people say that they will meet again in ten years, and some people think that they will experience it in only five years. In any case, the industry is recognized that the demographic dividend brought about by the housing dividend is coming to an end, the housing enterprises have to face the final.

At this time, "cloud services" concept of sudden hot, ignited the entire real estate industry "second Spring" the possibility of Shimao, Greentown, Jin, Jiakai City (000918), the pattern of years and other housing enterprises have set foot in the "cloud services." The property Management Department of the pattern year even obtains the industry highest 40% gross profit margin. People can not help but doubt, a not inferior to Taobao, and perhaps even larger market is near the property developers? But almost no one can say for sure how much the developers can profit from cloud services, "cloud services" is not the real estate developers "The second spring", everything is still an "unknown."

This May, the word "cloud services" was first linked to the real estate industry. Internet people interviewed by the Daily economic news reporter believe that "cloud services" in the future may have a lot of impact on traditional industries, including the real estate industry.

At present, cloud services is only the beginning of the Internet use of real estate industry, using the Internet, the whole real estate industry development model may have a big change.

Housing companies move closer to the Internet

After Yu Liang, president of Vanke Group, put forward the industry ceiling view, "cloud services" began to become a new point of interest for real estate developers.

Yu Liang on October 31 morning led the Vanke group Executive Vice President Zhou Weijun, Vanke Group Vice President and Property division executive Zhu Baoquan executives, to visit Alibaba headquarters, December led a team of 200 people to visit Tencent headquarters.

Previously, Yu-Liang in the media interview will HSBC, Iron lion door and Tencent as a new role model, iron lion door to teach Vanke how to use financial means to do real estate, to learn corporate governance HSBC, and Tencent, is to learn it to build the ecosystem, its own life.

Executive vice president of Vanke Group, Beijing Vanke general manager Mao Daqing will Vanke and the future of the internet depicts more specific, "Vanke's next business model will be with Suning, Alibaba, rookie network and other business models, will be the industrial chain upstream and downstream, using Vanke abundant financial resources to provide services for it, Eat and set up suppliers and owners to get higher profits. No accident, Vanke after the bank financial channel, the next step will be with the Internet companies, the financial services will become more convenient, internet, in line with modern consumer trends. ”

To the Internet near the real estate business is not just a vanke. The pattern year president June in the media interview, said that the pattern year has been first in Vanke to visit Alibaba and Tencent headquarters, learns the internet thinking.

Or can be further internet

At present, the real estate industry mentioned "cloud services", more than the basic property services to describe value-added services, such as the Golden Land Group (600383) "cloud services", mainly refers to the owner of information based on the collection and analysis, to provide home services including property and education, health, business travel and other categories of value-added services.

There is a professional property magazine that says, "cloud" under the era of property services will shift from labor-intensive industries to technology-intensive industries, property services are no longer limited to traditional security cleaning, such as through the "cloud" platform to build the entire community home security systems and remote network home appliances control system, and according to the owners demand, For special family members such as the elderly, children, such as real-time care, but also through the "cloud" platform data to understand the owner's life habits, hobbies and routines, to provide the corresponding services.

In addition to property, currently in the real estate industry began to use the "cloud" calculation of the link also includes marketing. A team member who participated in the micro-credit marketing in the country Garden said in an interview with the Daily economic news reporter that the micro-credit marketing attempt of bi-GUI garden was mainly biased and only carried out in individual projects. "They currently have two main applications for micro-letters, one is functional, the traditional need for telephone and online operation, such as recognition, see the group moved to micro-letter, through the micro-letter this more convenient platform to register, pay and share; another is the new and old users hit the star, in the background to classify them, Push different information to people with different degrees of intention. ”

The head of an Internet start-up team said in an interview with the daily economic news at present, the real estate industry began to exploratory these areas is only part of it, "the front-end in the research and bidding to buy land, the design of building can be better through the cloud technology, and the internal information management also has a qualitative change." According to the existing conditions, developers can according to the "cloud" platform on the surrounding resources of data statistics, advance understanding of the future household demand, in order to plan how many meters around the need for schools and hospitals, the need for a large number of supermarkets, the provision of recreational facilities. "Even if specific to marketing, on the basis of cloud services, can also be based on data analysis, in product development targeted promotion and choice of marketing methods."