A paper notice, the network car rental crisis

The Internet rental car mess, the regulator set out to regulate the market. Beijing Traffic Management Bureau has issued a document entitled "On the prohibition of Car rental enterprises to facilitate the illegal operation of the Notice" (hereinafter referred to as the "notice") of the documents, the private car or other non-leasing enterprises vehicles are prohibited to use for car rental business. Industry insiders said that the network rental car long-term latent policy risk began to erupt, the need for government departments of regulatory regulation, which for practitioners, is both a crisis and a challenge. But for consumers, supervision is conducive to the creation of a safe and convenient car rental environment, conducive to the protection of consumer rights and interests.

A paper notice, the network car rental crisis

The booming internet car rental industry is suddenly facing a major turnaround. Beijing Transportation Authority issued the "notice" stipulates that private cars shall not be engaged in car rental operations, operators must be equipped with vehicles. "Notice" mentioned that in the internet car rental software operators or the initiative and car rental enterprises to negotiate car rental matters, or the registration of car leasing enterprises, but not according to the provisions of the record, and all types of private cars gathered in the name.

The most noticeable of the notices, and the most closely related to ordinary consumers is the second provision, that is, "prohibit the use of private cars or other non-leased vehicles for car rental operations". Industry insiders believe that the release of the notice can effectively protect the interests of the regular car rental enterprises, while the illegal operation of the enterprise constraints. Of course, the effect of how to do, but also need to see the intensity of enforcement and how much punishment.

Although easy to use cars, pp car rental, friends, such as car rental sites after receiving the "notice" are unanimously defined as a car sharing platform, and denied the use of unauthorized private cars to operate, but before this, these sites used to lease the vehicle source, a lot of is from the private car. Car rental website in the "notice" after the release, to bear the policy impact, can be seen. In particular, in recent times, the major rental sites have received different degrees of investment, "notice" once implemented, the operation of these companies will produce a great fluctuation or even a reshuffle of the market.

Regulatory blind spot, market chaos needs to be governed

With the booming of the Internet rental car, is the car rental and "black cars" of the fuzzy, in the regulatory blind area of the Internet rental car, is tantamount to the black cars to provide a breeding ground for large-scale breeding. Some car rental website through kangaroo examination and recommended way, attract a large number of private cars, thereby reducing the company's operating costs. But these vehicles usually do not have the relevant formalities, in the industry management department also did not record, this is illegally engages in the operation "the black car". The bad impact of the black cars, in recent years also often resorted to the media, light is expensive and other disputes, a serious criminal cases involving personal injury, especially the recent female college students wrong on the black cars off the case, is a cause for concern. But the black cars because of its so-called "concealment", wandering in the scope of supervision, so that these disputes, cases in the solution to increase a lot of difficulty, the importance of governance of black cars is self-evident.

The appearance and rise of the phenomenon of black cars reflects the difficult plight of taxis in the city. But the internet leasing has a great impact on the reasonable supply-demand relationship. Car rental website by absorbing car owners to fill the vehicle source, the Che Yuan almost all from the purchase of the traditional car rental industry is also a great impact. such as the Shenzhou car rental companies, with million of their own vehicles for leasing, these companies in operating costs far higher than the network leasing companies. In the face of price war, it is difficult for both sides to achieve a benign and balanced competitive state. This leads to consumers in the price advantage and security two aspects, it is difficult to achieve both.

In addition, consumers are wondering, if their normal car rental, is considered as the operation of black cars how to self proof. In the case of the Shanghai Fishing Law enforcement incident, the difficulty of obtaining evidence, the controversy voice at most, has been a lingering fear. Ordinary consumers need a reassurance, apparently the current conditions of the car rental website is unable to provide consumers with security.

Face the challenge, adjust the strategic decision success or failure

Based on the possible consequences, the relevant government departments should urgently formulate the next rectification plan, simply rely on the "notice" is obviously not a cure. Yun Jay, a researcher at the Political Science Institute of the Academy of Social Sciences, said that plugging is not as good as sparse, one card is not to solve the problem of the present no significance, the government to optimize the car rental market is the most important to open up the market, while further strengthening management. Overseas in the rental of taxis have a wealth of experience can be used for reference, such as the United States is the vehicle into a unified monitoring system, as long as the legal provisions, legal registration management, you can allow the intention of the private car to participate in the market.

More importantly, the network leasing industry itself to adjust the strategic planning, another opportunity to deal with the risk of policy. Although the announcement of the announcement of the industry has a huge impact, but should see the "notice" is only local laws and regulations, but not the national law, in other large and medium-sized cities in China, there are taxi demand consumers still face a taxi difficulties.

On one side is the practitioners in the north is widely the dilemma of the policy approach, while the new and medium-sized cities of consumers struggling to find solutions and no fruit, car operators why not turn the direction to seek new markets. In the long run, the "notice" is issued to the entire car rental market resource integration, for the promotion of the car rental market benign competition and car rental market development are beneficial to China's green traffic also has a further role in promoting.

Consumers, who are indirectly affected, are in fact the biggest victims of benefits. Sina Technology recently made a questionnaire survey of the problem, the survey showed that up to 60% of the respondents believe that the market should be liberalized. On the one hand, the cost of the workers due to policy reasons, this part of the cost is still to fall to consumers, to the consumer financial pressure; On the other hand, in the questionnaire survey, nearly half of the net friend had a car experience, visible taxi needs are the majority of consumers rigid demand.

"Notice" release, is to destroy the black car leasing a punch, is bound to promote the Internet rental industry more standardized, so that "black cars" phenomenon is no longer rampant. Although for consumers, the introduction of policies, may be to let them through a car rental difficulties in the throes, but winter, spring will be far? In the long run, effective regulation will make the car rental industry more secure and truly meet the needs of consumers.