A piece of content marketing, give us some inspiration to think about

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A piece of content marketing. Bring me the inspiration to ponder

Excuse me, now what is the most popular marketing? I'm sure you know it's content marketing. The major websites will tell you that content marketing is the trend of future development. But few people tell us what to do. We can only according to some cases, we think of their own practice. Today I saw a good text content marketing. Let me have some thinking here to share to everyone! First picture

How do you feel in the picture? Is there any idea that this guy is too much of a human being? Of course we know it's fake. And we will have a smile, by this marketing joke. Then we remember the Beretta pistol. The effect of the publicity was reached. This is the classic content marketing.

Let's just imagine, if we introduce how good the gun is, how easy it is to carry it, how well it's made, can it be the marketing effect of the above example? The answer is No.

Now let's analyze the creative thinking of the content marketing

1, the use of the gun from the function of the combination of jokes

We all know that guns protect ourselves, or kill people. Even animals. From this point of view, only from this function of the gun, this joke can be combined with their own products. What a good joke, if not with their own products, then play a very small role.

2. How to organize a joke is very important

There are two jumps in this joke, and (of course, this is our analysis afterwards) the students who have been on inspirational lessons must have heard a little story. Said two people in the Deep mountains, met a tiger. Then two desperately run, when how to run can not run the Tiger Ah, one said, do not run, we can not run the tiger. The other said, "We can't outrun our wives." But I can just run through you.

I guess the friend who has this thing in mind must know the story. This is the first time to jump from the function of a gun to a joke. I just said there were two jumps. I guess the guy who's going to be the marketer of this content must know that hunting takes a gun. Must have taken the hunting gun this jump, with the above piece of the mix together. That's the last thing that's ever happened. Content Marketing

Summary：

This should be the order, first from the use of the gun function to think. The use of the gun features such as hunting, shooting people. The second step is if there is a joke that can be grafted on the hunt with the shooter. Then it succeeds. We saw it. In one of the above jokes, the two points are grouped together. The final result is that we remember. Beretta Small caliber pistol. It is worth mentioning that the content marketing theme design, as well as the title design is good. I hope this article can arouse some of your thinking. Reprint Please specify: http://mark.zhiyiwang.com