A power-business war, the United States and the quality of the music Bee Network

Shongqing (Weibo)/Wen

This year's August heat wave, and a power business is also a hair-trigger war, the protagonist on the battlefield, one is "for their own endorsement" of the Chen Au, the other is "not beautiful not live" li. August 1, Chen Au's poly-Mei gifted products produced a "3.5 weeks of celebration", a lot of goods "35 percent cap", Lok Bee Net is the main "8 Anniversary of the month", in addition to the "full 50 percent", but also reward 5 smart cars. Both sides have been on television, newspapers, portals and other media to do a large number of launch, waiting for the August to bring.

Such scenes are similar to those of February or March! At that time, Le Bee network played a "Peach Blossom Festival" banner, Poly-Mei excellent product is "3 anniversary of the celebration", both sides also in the major media into the heavily, Li and Chen Au also in their respective micro-Bo on the ght. It has just been a cease-fire for a few months now, and the flames of war have been renewed.

In Old Ji's view, although the two appliances are the main cosmetics, but both the positioning and business model is very different.

Poly-Mei Excellent products from the transformation from group buying, or the traditional channel-type electric Dealer's path, not to do their own brand, but through the agent as many Third-party brands, through large-scale sales of goods to obtain profits.

The beginning of the network is also to do cosmetics channels started, the main agent cosmetics well-known brands. However, the Lok Bee Network in 2010 has a very large transformation, began to build small P, Melinda, Xie Na, and other talent for their tailor-made brands, such as the small PJ's Jmixp, Melinda's Jlynn, as well as the early introduction of Xie Na "Huan-type." Of course, "cross-border Queen" Li also for themselves to create a personalized brand "static Jia Jplus."

And Poly-Mei gifted products are different, le Bee net flagship these own brands, now accounted for the total sales of 30%-40%. Because of this, the Lok Bee network does not deliberately pursue the scale, but hope that through continuous development of "talent economy" to obtain higher profit margins. It is understood that the Lok Bee net last year's sales of about 1.89 billion yuan, and has achieved a profit.

Old Ji felt that, compared to the two, Lok Bee Network business model more development prospects, because more easily differentiated. Of course, Li in the television entertainment industry for decades of accumulation is not available to other electric companies. If the "talent economy" of the Lok Bee Network can be successful, this is the real "I speak for myself", for those in the big platform to squeeze under the power of the struggling vertical electric dealers poured a new road. Of course, it depends on their resources to go through the road.

Since two of the electricity dealers do is not the same thing, why they will continue to cause friction and even the price war? Old Ji thinks first of all this is last year platform electric business war continuation. In the vertical field, also only the eldest brother can be popular to drink spicy, the second can only drink soup, so everyone hopes to occupy the position of eldest brother as soon as possible. Only in this way can we have the capital to challenge the power of the big platform.

The second reason is that no matter whether the Lok Bee network or poly-Mei excellent products, still can not be in the cosmetics of this subdivision area to build a high enough threshold, so that the big electric platform block outside the door. The two sides to fight against, and the acquisition of the Red Children's suning easy to buy also ready to cross a bar, will be launched on August 1, "Beauty makeup whole net price difference return" promotional activities, and known as "the total than ' with salt ' low 1 yuan."

Therefore, price warfare is still the most effective weapon for vertical electric operators when their ecosystems are not yet fully established. They will "bring their own salt" in the future, they can only "cut the meat for themselves".