A practical case to make small and medium enterprises stand more competitive

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Now the SEO should still occupy the majority of the enterprise station, an enterprise may be the most of several types of products, but small business station is small and fine or all-inclusive, how to choose and plan, is we set up the enterprise station must be considered before the problem. Here through my personal experience to explain some of the pros and cons.

First we have to learn how to use the cake principle. The weight of a website than as a cake, if your site content more, then each resource to get less weight, but in reality we often like to eat a big fat, always think of full bloom, the result is a keyword rankings are not done. So in our hands of resources is a certain case, the site's keywords how much of our site's keyword competitiveness has a direct relationship. So if you are a small station, just do two or three keywords, focus your advantage resources, so as to get a better ranking. This is what we call the Small business site is small and refined, but this does not seem to be much convincing, to my own two Web site to illustrate:

The above red box for my site's keywords, is a total of sprinkler, truck, with the car hanging, garbage trucks, refrigerated vehicles, chemical vehicles, liquefied gas tankers, aerial vehicles, such as 8 types of products, meaning that a cake I divided into 8, so each keyword access to the resources are very few, this site has been online for six months , but these keywords are still not ranked. No rankings, of course, are normal, because my competitor's website is also such several kinds of models, but in their title and outside the chain, all is only one kind or two kinds of models, so relatively they are more competitive, so my all-inclusive idea is very failure. This kind of thought lets me experience the bitter lesson, starts to the small but the fine aspect to develop. This June, the company launched a new model, called LED advertising car, said to me to add this product to my site, but I insist to do a separate site to verify my opinion. Finally spent half a month of time, website construction including product upload has been completed, please look at the following figure:

The new site on the July 30 online, the site from top to bottom are described as a model of LED advertising car, to now is 18 days of time, but the effect is very obvious, I only a day in A5 cast a soft article, finally in 18 days, the target keyword ranked the top 20, although this keyword Baidu index is not high, But after all, there is a certain degree of competitiveness, because the front has 10 or so Baidu promotion, should have a commercial value. Cut a picture for everyone to see:

My new site is all around the LED advertising car this keyword to carry out, the user enters my website is cannot find with the LED advertisement car irrelevant content, this is very crucial, because the user searches the LED Advertisement vehicle to enter our website, certainly is to look at the LED Advertisement vehicle related information, However, if some of our web site, such as sprinkler, tanker, garbage truck and other content, for users, is a disruptive role. To tell you the obvious, when you buy clothes, are you willing to go to the grocery store or to the stores? So the professionalism of the site is very important. Many people will say that if you do a single product, the site's keyword density is not too high? That might be considered by the search engine to be overly optimized, which is completely nonsense. We have to blindly believe that webmaster tools keyword density proposal, as long as your site can provide users with valuable content, keyword density again, on our site ranking is no impact. The case of my website above illustrates this point, you see my website led advertising car keyword density up to 17.5%, if the keyword density is too high will be punished by Baidu, I think my site will not enter the top 20.

So if you want to have a competitive advantage, you have to do small and fine, take the strategy, if you have several different types of products, then suggest you a type of product to do a site, which is more conducive to SEO, because for users, you provide a single-minded content, will not interfere with the user, for search engines, it will think that your site is more relevant, search engines are more interested in more relevant sites to show users. If you want to know more specific Small Business Station optimization program, please Baidu search "Cheng Media" or click this article source anchor text or Baidu search "Cheng Media", welcome to communicate with you a lot.

This article by Cheng Media led advertising car http://www.ledche.net/original offer, reprint please respect original information.