A practical guide for small webmaster operators: Smart investment to increase returns

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The power of the station group has long been called the internet, many webmasters have witnessed the strength of the webmaster How to rely on the number of stations in the popular keyword search 3 pages or even 4 pages, 5 pages occupy 80% of the optimization results, this is the power of the station group, by virtue of "Group of large-scale operations" to obtain the scale advantage, by virtue of "quantity" Of the search results of the search engine to obtain half of the data, so as to obtain traffic. Development so far, this kind of station tactic has been many have the fund and the technical strength stationmaster even the company uses, as relies on the scale effect to make money the profit method or the company carries on the propaganda "the legal", but for in the fund and the technology does not have the superiority personal stationmaster, in the operation faces many difficulties.

However, this does not mean that the lack of money and technology of the small webmaster can not profit through the station group, after all, lack of money can rely on smart investment control spending to put limited money on the blade, lack of technology can fully rely on their own efforts and learn to improve the level of technical operation, so, the face of the station group profit model, Small stationmaster can follow the following practical operation Guide completely, realize the goal that makes use of the station group to make profit!

Smart investment: Save on hardware

The advantage of the station group lies in its scale, by virtue of the number of advantages to get as many results as possible rankings to earn traffic, which means more hardware input, from domain name to space, in order to enhance the weight of the site more often choose a domain name, 50 sites means 50 domain names, And in order to do the sprocket to avoid the same IP led to be as cheating penalty, in the choice of space is best to disperse the purchase, using a different IP. Lack of funds webmaster can not rigidly adhere to the purchase fee space, the choice of better free space abroad, although only for the space to hang an advertisement, but can save a lot of money, and some foreign good quality of free space on the stability enough to match some of the fee space. And in the domain name, now do not recommend the use of free. TK is a domain name, because its innate weight has been pulled down by too many garbage stations and registered with a foreign domain registrar. info or. Net These domain names can save a pen, plus coupon discounts, can let the small webmaster in hardware input to save a considerable amount of expenditure.

Second, the Operation Youdao: the use of conditions in the operation

In the process of operation, the small webmaster by virtue of the strength of the operation of a large number of stations group pressure is self-evident, then the need for webmaster good at "occasion." For example, in the operation of the chain, we all know that a wide range of high-quality outside the chain can quickly improve the weight and ranking of the site, at this time if only rely on the webmaster to build their own outside the chain is undoubtedly very hard, and with the help of a variety of Granville platform, through the release of tasks, especially the type of task posting, you can use a little money to get more promotional posts, Then the selection contest from the first few, not only control the cost of operation, but also to achieve better results. And in the content of originality can also use this thinking, use the mission or hire a studio responsible for providing original articles, spending will be less. In addition, we can not overlook the choice of station group software, in the current competitive situation, some of the station group software to relax the restrictions, gave more concessions and conditions, such as the number of well-known Knight Station group increased site restrictions, more functions, lower prices, etc., these can help small webmaster in the operation of the use of various aspects of the "potential" Help to operate better.

Third, expand the return: Diversification of the profit model to enrich the way to make money

In the profit side of the station, we should pay attention to the initial investment and operation to a certain stage, start to make profits. In the profit model to be widely used for reference and the use of a variety of ways, in addition to the traditional Google AdSense, Baidu Advertising Alliance, and Foreign Advertising Alliance, as well as Taobao customers, then a more prominent problem is how to maximize the effectiveness of these profit models to play, to the author's experience, Set the positioning of the station group, highlighting the theme, so that can make the matching accuracy of ads to improve, so whether the click Rate or the return will be more high. And for some more stable weight of the station group, gradually put the right amount of pop-up ads, but also an acceptable profit model, after all, station group flow has a high bounce rate, the use of window can maximize the utilization of the flow. In the current situation, station group operation Method has entered stability, at this time profitability of the main decision on the webmaster for the investment of fine control, as the saying goes, "money is Money" is this truth, control the expenditure at the same time to use a variety of profit patterns to make money, so as to maximize the power of the station group to make

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