A preliminary attempt to SNS: A brief analysis of the design of the retail giant Kmart Company's website

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The core goal of kmart.com revision is to allow shoppers to find the products they want at the fastest speed in order to improve the conversion rate of the website. The biggest feature of this revision is called "Fluid layout design (liquid layout)" ideas. Simply put, is the site page and content on the page, and the user's browser "harmony", regardless of the user's browser width, kmart.com Web page can always be perfectly displayed, without any manual adjustment. This approach allows the page to better display more products and content.

Kmart.com Pre-Revision homepage

The second feature is the homepage to the left of the navigation design, while taking into account the search engine optimization, the user is more user-friendly, the cursor placed in the main directory classification, immediately automatically show a clear and rich level Two directory classification, very convenient for users to find their own products.

The third characteristic, integrates the SNS function. Currently integrates 8 SNS platform functions, such as Facebook,myspace,twitter and Digg. Users can conveniently put the product information on the kmart.com with their own SNS network friends to share.

The fourth feature, in collaboration with technology companies, is to enhance the download speed of Web pages, thereby enhancing the user experience (UE). Kmart.com new home page in less than 1 seconds can be perfect to download to the user browser (of course, domestic access will be slow).

Kmart.com's Revised homepage

This is the Kmart company and professional Interactive design company Zemoga jointly completed, Kmart company in order to expect to increase the site's sales conversion rate. How it works, let's wait and see.

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