A preliminary study on microblogging search

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Share today with you is the Micro-blog (Sina Weibo) internal search principle, may be some people think that micro-Bo will die, below to say my own opinion, if you think the micro-Bo will exist in a short time, you can skip the next paragraph.

Micro-Blog is now under the strong impact of micro-letter, the user is now a serious loss, but because the micro-letter is currently located in the social relations of friends. The public number is still subject to various restrictions. As for the micro-credit public platform, based on the user experience, it does not allow a lot of continuous release information (in fact, even the television, the consulate also send a lot of useless junk information, the business is needless to say).

Weibo has no limits on how to publish information. So Weibo is now significantly weakened as a relationship based on strong friendships, but Weibo has its value as an aggregation reading, or a channel or platform to access information (though the information is also mixed with a lot of spam). After all, micro-letter personal number need to pay attention to each other, but on Weibo, without those stars, Big V to focus on their own, you can see the stars of the dynamic, and Big V of the speech. As for consulates, television stations, businesses, etc., it is not possible to focus on an unrelated person, but the average person is likely to want to know the information published by these organizations or companies. So someone's place will have marketing promotion, Micro Bo also has its existence need, can also attract a lot of users, so the marketing based on Weibo has its value.

Back to the point, the microblogging search was originally used to search for friends, and later added the search content function. And then added the function of the content outside the search station (mainly from the news source, rather than the entire Internet search). In search results can be found in their own micro-blog has become a dissemination of their micro-blog content, but also has a certain role in the absorption of powder.

The results of the current microblogging search are mainly divided into five parts. Accounts with the same name, pictures, popular micro-blog, related sites, real-time micro-blog. How to occupy these five parts is the key to the microblog rankings. Take today's "Disable taxi software" This search keyword for example. Take a look at the picture below:

First of all, and your search results are the same name account, occupy this position is the microblogging account name and your search keywords the same account. Occupy this method needless to say, because of the uniqueness of account name, so as long as the micro-blog account changed to the same as the key words on the line. But if not every word matches exactly. Sina has a certain ability of fuzzy search, such as search "Evergrande", will appear the account number is "Guangzhou Heng Big Taobao Football Club", rather than "Evergrande Ice Spring" (this is also through the enterprise certification and 4.4 million fans of the official blog). In addition, the above figure can be seen in the account of the contents of the keyword "disabled taxi software" has nothing to do. It may soon be screened by Sina, without saying.

The second is a photo released by an account with the same name as the search keyword. This is related to the first article and occupies the same method.

The third is the popular microblog. The last two sections will say that it is possible to be screened by Sina, so the popular microblog is the main fight for the image. There are three factors that occupy this area, from high to low.

1, the micro-blog content appears search exact match keyword. Don't explain this.

2, micro-blog account number through the official real name certification, micro-BO talent certification is the second, and finally the ordinary user

3, micro-blog account has a considerable amount of fan and active (that is, not zombie powder), as above, ranked first in the 3.42 million powder, the second 1.12 million, the third 630,000. So there is a certain effect to brush the active fans (note is active, not zombie powder).

4, the micro-Bo has forwarding, praise and comments (even if only a few)

5, the micro-blog containing keywords is the micro-blog account is a new micro-blog. This may be a bit confusing. For example, the search keyword is "X", the account number A and account B of a micro-blog to meet the above 4 and a small difference. And a on the "X" keyword after the microblog, and then issued 10 other microblogging, and B sent 3. The result of the final ranking is b in front of a.

Four is the relevant web page, said above, micro-blog related pages are not in the entire Internet collection, just based on a certain news or information sources (such as Xinhua) or Baidu Encyclopedia, etc., to show. Occupy this one has the difficulty is bigger, is occupies the news source and the Baidu Encyclopedia and so on.

The last real-time microblogging is the microblogging of all users of Weibo, which contains the latest published microblog of search keywords. The way to occupy it is simple: no stopping. But this is creating a lot of the same information (unless you write well, each one is different and not vague, otherwise it is spam). On the other hand, this result in the entire microblogging search in the end, need to roll a lot of screen to see, actually see here is not necessarily how many people.

Look at the following picture:

This picture is the result of the search in 50 minutes after the first picture. As you can see from this picture:

1, the above mentioned the first: account name, Second: The account name issued by the picture, has been blocked. The reason is very simple, the account is obviously the marketing person, the content and the key words have no relationship. The picture is the same. Sina to this keyword or "Hot word", this account to screen. But did not delete, because when this "disable taxi software" The word is not hot word is, these two results appear again. In fact, it is understandable, because as an account name, how to start, as long as not sensitive words are no problem, may happen to be the same as a hot event. After the hot event, search the word again, the search person is really likely to be running the account name and search.

2, popular blog rankings change, this is actually based on the top microblogging ranking factors 3rd, 5 (1,2,4 article everyone meets). Phoenix TV fan 5.76 million and is the latest hair. Ranking became the first place.

The above conclusion is the author of the microblogging search for a preliminary study, we have any other advice welcome to communicate with each other. As for what it takes to occupy the position of the microblogging search, there is no need to say more.

This article from the Yunnan Surplus Information Engineering (http://www.ynynyn.com/website-process/), respect for the work of the author, please indicate the source in the reprint.