A premeditated construction of the Site keyword analysis and selection

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Keyword distribution strategy when it comes to site keywords, perhaps most of the friends first thought is the site meta information inside the keyword, there are many people think, as long as the selected 3-5 key words into the keyword, keyword selection is the end, in fact, the key words can be divided into four categories, are core keywords, main keywords, secondary keywords, long tail keywords, the relationship between the four kinds of web sites can basically be identified as an incremental relationship, that is more and more detailed, such as "Tea Net-Tea Reservation-longjing tea Reservation-zhejiang longjing tea reservation", four kinds of keywords, respectively, have the following characteristics:

Core keywords, basically can be considered as the site's most important keywords, a small number of direct and the theme of the site hook, there are many sites, the title is the theme, the theme is the core keywords, the focus of optimization location, is the homepage of the site.

The main keyword, we can interpret it as a column page, exactly, is a level of column page, that is, I usually set the site menu (site navigation).

Second keyword, not all sites have a second keyword, in some small blog, the navigation menu may be only one, and there is no level two directory, such a site can basically be found to belong to the site without a second keyword.

Long tail keyword, for a normal site, long tail keyword is no need to set, or say, is also not able to set, the key words mentioned above, the main keyword, the second keyword are specific settings in the site, but the long tail key words appear in the article content page, is the search engine automatic crawl analysis out, The website cannot be determined directly.

Understand what is the key words, what we need to do next, is to find the right keywords, listed several of the most common choice of keywords, for everyone's reference:

1, according to the user's thinking way to choose

To put it simply, it is to think differently, assuming that you are a website user, what kind of ideas do you have in different time periods? For example, suppose to be a business website, so the user has three kinds of thinking mainly: the first thinking, the potential user's worry, then the keyword we set for the user should be similar. Do you want to buy tea? "The second thought, different products (business) of the comparative thinking, when the user has identified the need to buy a product, then he is concerned about the key words should be similar to" what tea is good "; the third mindset is buying thinking, when the customer has decided to buy a particular item, Then the corresponding key words should be "how to buy (where to Buy) tea", when the customer purchase behavior is over, our main work is over, so here is no discussion of after-sales service issues

2. Plagiarism Selection method

Although it is said to be plagiarism, but it is not illegal, I believe you know, there is a McDonald's place must have KFC, McDonald's to spend a large price for the site, as long as the McDonald's to determine the location, KFC immediately follow, the reason is very simple, McDonald's choose the place is basically the most suitable for KFC, KFC follow strategy Save a lot of money for themselves, in the construction of the site, we can also use a similar way, to find the same peer site, find a few more, and then all listed to carry out a comprehensive analysis, so that can reduce a lot of their time.

3. Root extension method

As the name suggests, add some modifiers on the basis of a word, and then become a longer keyword, like just said "tea Net-Tea Reservation-longjing tea Reservation-zhejiang longjing tea Reservation"

4, with the help of Third-party tools

Search Now "keyword tool", can appear a lot of results, free and paid all have, but in my opinion, the free basically enough, the specific tools I do not recommend here, we are based on their own situation to choose!

5. Short words, nicknames, dialects, typos

Shorthand, very good understanding, underground city and Warrior-DNF, KFC-KFC, nickname, such as Admin5 Webmaster network-a5, typos is also a very good keyword selection, couples excellent product network is called lovers supplies net, but Yong less dozen a G, it became you, Compared to the occurrence of a lot of users, it can also bring a certain degree of traffic.

The above keyword analysis has been the keyword selection method introduced to everyone, hope to be helpful to everyone.

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