A price war of universal concern

Source: Internet
Author: User
Keywords Price war

Published article "Electric Dealer price war played a marketing scam." The article said that through the price war of the people's concern, the electricity merchants were afraid to talk about whether they had achieved the desired goal, and consumers were more passive in a "scam".

Electric Dealer price war played a game of marketing scam

"The worst price war in history" is nearing completion, a few days ago, a Amoy network held a symposium, through its statistical data to the national media "to restore the truth of the price war": Before the "Jingdong all home appliances prices are cheaper than suning line", "suning all product prices must be lower than Jingdong", " Gome Online Mall prices will be 5% lower than the east Beijing "war words" are not fully honoured. Tencent's Xun network CEO Bu Guangzi also pointed out that, from the essence, this hype is a marketing scam.

Half of the "lowest price" is free.

A Amoy data show that in the last week's price war, the actual decline in prices did not reach the power of the foreign claims, data analyst Chen said, from a Amoy network monitoring data, "8 15" the real price on the day only about 5% of the goods.

And the first rise after the drop seems to have become the industry's default "Guild". Amoy statistics found that in the "8 15" price war began the night before, some businesses quietly raised the price of commodities, including Jingdong Mall, Bowser nets, Suning easy to buy, Gome, when, easy to hear all have different proportions of commodity prices.

"The merchant began to limit the price war in the field of large appliances, in fact this is a current online shopping is not too hot area." "Industry analysis, the average price of goods is not more than 10%, the price range is far from the same as the merchant shouted" you dare 1 yuan, I will dare 0 yuan "as attractive. In addition, netizens also found that to really grab a special offer is not easy, in the morning 4 hours, many goods have appeared over 5 times up and down the price adjustment.

According to statistics, in the comparison of prices, Suning, Jingdong, Gome ranked the top three of the price list, including Suning's price range of 4.4%, Beijing east to 2.8%; Many netizens said that the price war that day, in Suning and Jingdong spend two hours to register the order, the result was notified that no goods. Real-time view of the "Comparison of the ring table" found that in many of the "lowest price" of the goods, more than half are in a state of the goods. Out of stock rate table shows that 15th the day, the Beijing-east shortage rate of up to 29.63%, Gome for 2.76%, suning for 11.12%.

The price show has earned the network traffic

Through this price war of popular concern, the electric business people are afraid to talk about whether or not to achieve the intended purpose, and consumers more like passive participation in a "scam."

Attracting Weibo attention to the number of more than 60 million of the electricity industry price war, in the micro-bo Marketing Unlimited amplification, initially let the body in foreign tourists eager to return home to participate in home appliances snapping.

Although there is speculation suspicion, but the price show let the electricity dealers earn enough traffic. NetEase data shows that Jingdong and Suning easy to buy the flow of significantly higher. Jing-dong seat flow first, Suning easy to buy traffic rose to an astonishing 706%, Gome's rise is also not small, reached 463%.

As the war of words was raging, the sales of their own propaganda had both been broken. August 15 only half a day, the Beijing East home appliances sales breakthrough 200 million yuan, the whole Tianda household appliances sales exceeded 350 million yuan. As of 15th 6 o'clock in the afternoon, Suning easy to buy site visitors also increased by nearly 10 times times the same period last year, the overall sales volume grew 10 times times.

Industry observer Shangxiang that the electric business industry generally exists in the sale of water, suning easy to Buy is no exception. "According to the rules, the electricity sales need to hit 50 percent." He disclosed that the current sales of the sale is actually a single amount, and from the order to deal will be 50% loss.

"Low cost marketing" into a big bluff

In the electric business rookie Jing Dong and the old channel Su Ning, Gome "saliva war" Hugh Sound, in which consumers are more and more feel that they were teased.

Dangdang CEO Guoqing said: "All prices are not really price war is bullying, all do not say the real price war is a big adventure, all the first rose after the price war is a big lie." Unfortunately, we are experiencing such a "farce". A PR company also told reporters that this "hype-style" publicity is indeed very effective, the industry has been a very typical advertising case.

The economy is in a slump, and the electricity business has spared a huge amount of advertising and played low cost marketing through Weibo. A group of consumers looking to buy cheap home appliances disappointed. Like online comments: than or not, rose up and down there, Rob or not Rob, out of stock already there. The industry pointed to the east Beijing, Su Suning, Gome's purpose is a marketing scam, the opportunity to clean up inventory.

On the surface, the result of the electricity price war is to let the price of goods fall, for consumers, the product quality unchanged under the premise of price decline, of course, is good, consumers seem to be the direct beneficiaries. But if the price war between the electric dealers goes beyond the legal limits, consumers may become victims from the beneficiaries.

In this respect, the chief legal advisor of China Network Law Network Zhao Occupation pointed out that the first price after the reduction of the practice is a false discount discount, a price fraud is a manifestation of this behavior is in violation of the law.

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