A qualified website Operation manager should have ten abilities

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Think of those who do the traditional business of the Internet when the boss, those bosses are the same mistakes like recruit fresh graduates and some do not have the experience of Web site management, greedy for less wages. Think of the same as the traditional industry, the same is done by people, feel that things do not finish overtime to supplement the same can operate, the operation of the wind cast. Want to think so good, but they simply can not assess how much to invest in order to get how much of the return! Do not invest all the while thinking of a rich dream!

I see a network company operating a large platform, the boss recruit a complete do not understand the Internet to do the website operations Manager, more ridiculous is, recruit a only understand the design, the Internet does not know deep people to do the website operations director. The bottom of the people do not say how much experience and wages! Several managers have a lot of things do not know how to deal with, do not know how to plan the strategy, how to execute and so on. Three months down a large platform a shadow is not, six months down the platform can not be released. Then the shrewd boss will recall that there is no one to imagine how much savings. Only insiders know how to do the Internet, time is the most valuable, the sooner the site put out the better. Ask the Boss this why, at the same cost, find a master can also make high-quality products!

Usually I will say that it is easy to make a website, it is not easy to run a website successfully! Visible Enterprise Website Operation Manager is the main core of operating products, today I focus on the website Operation manager has ten abilities.

1, must be a master of planning

In the planning of this piece of knowledge ability requirements are more extensive, should understand the industry knowledge, but also understand the overall site planning, site overall content construction and column layout. Can bear hardships and stand hard to do a rigorous market survey analysis of user needs, hold the Web site development direction, writing site planning methods and to implement!

2, familiar with the server and related website language development

As an operations manager, to work with the program, art, maintenance of the market and other departments to communicate to ensure the normal operation of the website.

3. Human resource management strategy

The website Operation Manager belongs to a comprehensive ability position, the ability request is relatively high! In addition to understanding the industry knowledge, operations managers should understand the distribution of human resources, the implementation of a program to be recognized by the public, the task assigned appropriate. Resource allocation is not easy to lose the possibility of a large person.

4. Market operation

Market this piece is the most important site operation, the site has not been created is worth watching the market this aspect. No matter what line of work, the website Operation manager should be proficient in marketing knowledge, be good at using a variety of marketing channels operation and line under the combination of operation. Control the lowest cost to the website brand, enterprise packaging. Paving a bright road for sales!

5. Website Promotion Channel

Operation of a website to promote this step must do a good job, know how to make full use of the Internet free resources to promote the website, search engine promotion is essential, so the knowledge of the website optimization must understand, and then pay promotion, offline activities to promote, with some media cooperation and so on.

6, Website content appraisal

Users will be delighted to find what they want on your website. See your site content rich in line with their own needs, will naturally collection and souvenir! As the operations Manager, the user needs are the clearest, to continue to dig users like data! A good site will see if you can keep the user. So in this line of friends often say "content is King" the truth!

7. Profit Way

Understand the various web sites of the profit model, often analysis of other people's business, marketing way. See if your site has anything to start with, not to run the site. To be able to lead the team to operate the website and generate profits. A leader who cannot generate profits for a company is a leader who is not capable. The boss wants you to come is, wants you to create more wealth for him, because the website profit is the enterprise development impetus and the direction.

8, will say

To understand the current development of the network, the development of the site has some insights, can tell the industry development trends, say the Internet development process and the future road. It sounds like you're an industry expert, marketing expert, able to convince every customer.

9, will write

A manager should not only have a good eloquence, but also have the ability to write. To put their own ideas and management methods expressed in language, especially the operation of a website, not a word can be said two words, the operation of the need to write a large number of Web site planning Program, website promotion program, website sales program, soft text publicity, corporate culture and so on.

10, will do

Analysis of the various stages of the website, there is a feasible solution. What do you need to do to achieve a good result? Each team is scheduled to complete the task on time. What's going on? The manager should have the ability to deal with the problem in time, and the time is very precious. At this time the manager should be ready to change things, flexibility to deal with things!

In the IT industry, website operation this kind of post but eat fragrant. I said that the top ten abilities are available, I believe that your life like mu Spring breeze!

Author: Lin Chunhuo original: Dongyang website operation All rights reserved. Lin More articles please: http://www.uupeixun.com/teacher/linchunmiao.html welcome reprint. Reprint must be linked to the form of the author and the original source and this statement.