A ramble on the long tail of Weibo

Threemonths Tail (longtail) is very familiar with the relatively unfamiliar people will have, but I believe that, because the Internet, the long tail effect of real in different areas and bring great business effects. Today with a few questions, let's take a look at "Weibo long tail".

Because I am not at all an expert in this field, but a learner. So before you do this, let's start by simply quoting Wikipedia and share with you what a long tail effect is.

(the following is quoted from Wikipedia)

The term "long tail" (or long tail effect, the Tail) was originally used by Chris Anderson in his own Wired magazine in 2005 to describe the business and economic models of sites such as Amazon and Netflix,real.com, Rhapsody. Refers to those who did not receive the attention of the sales of small, many kinds of production due to the total amount of large, cumulative total income more than the mainstream product phenomenon.　In the Internet field, the long tail effect is particularly significant. In 2006, he wrote a best-selling book "The Long tail-why the future of business is selling pager to more" ("The Tail Theory"). ”

Let's take the example of Amazon to simply explain that there are 500 million different books on Amazon, and that there are only about 100,000 books on the shelves in large bookstores. And because of the Internet, Amazon can integrate a lot of goods into a reasonable classification, it can provide each product to each customer with specific needs. So, this "tail" can be very slender.

In my opinion, the long tail effect shows a whole phenomenon of the present society, that is the need of "niche" (needs). Everyone has their own care and hobbies, unlike more than 10 years ago, we go to the audiovisual hall, what we can see is the top ten of the music, maybe these music you do not like. Now you can find a ton of music on itunes, you can also find new music on music radio, or you can access the music that your "like-minded" friends are listening to, or the music they "like", through social networks. Yes, because the internet satisfies the different needs of everyone. The long tail effect also proves this.

Can this be a possibility of "Weibo long tail"? Let's look at the changes in the long tail effect from the list below.

From the table we can find that the overall business model gradually from the popular to more accurate connection between supply and demand, and the next step of social media business will be the long tail effect of the new application? That's just one of my guesses.

On Sina Weibo, September 22, a new noun came out of the discussion of several microblogging exchanges.

@ Showa The diffusion of information on Weibo depends on the number and extension of the forwarding node, which is limited to the time and range of propagation. Then @ Wang Liqun Alex Teacher added to the "micro-bo gold five-minute principle", "a micro-blog in five minutes to be quickly forwarded to spread farther, otherwise, like a failure, without any communication power." “

We assume that @ Wang Liqun Alex Teacher said the "golden five minutes Principle" is validated, that in the micro-Bo's vast amount of information is not a large number of valuable messages are ignored by people, are the stone sank the seabed? From the user's point of view, hard to send a micro-blog, hoping to share with friends, but in the end may be a large amount of information in 5 minutes to bury. From an enterprise perspective, everyone is trying to build a strong diffusion of information, so that their micro-blog information can enter more people's eyes, through different means to hope to be more people forward, its effect, whether it may be such as the general accuracy of television advertising is poor?

Then @taoex– Xia Yufei teacher mentioned micro Bo long Tail, "Micro Bo also has a long tail, often found a few months ago, MB to dig graves." ”

@ Showa teacher said, "Micro bo occasional sporadic thin tail, not long." Long tail function once developed, Micro Bo will produce an explosive leap! ”。

"An explosive leap!? ”

I can not help but some people may have the same question, what is the "micro-bo long tail"?

Let's use the 98% law mentioned by Chris Anderson to set up Weibo. If 98% of your tweets are found by different people, see, what does this change? In other words, your original information will no longer sink to the bottom of the sea, and gone forever (theoretically it exists only will not appear on the timeline), your content will be different with the same interest and concern of the people found, this will change what?

Then I threw a question. I asked Miss Zhong, "What do you think is the value of Weibo under the long tail?" Make recommendations to dig the bottom information can break through, but its value where, care about where? ”

@ Showa teacher said, "I currently only see one of the values: the long tail function, the original enthusiasm of each person will increase 10,000 times times, think about it, what will it be?" We further look: Sina Weibo 90% of people in the forwarding or talking to themselves, with the next 90% of the people in the original and was sought after. Will Weibo explode? Don't say anything. ”

Back to the question of the 98% law I cited, when your original content would be discovered by more people with the same interests and concerns, what would change. Excluding some negative crisis references, as Miss Zhong said, more users on Sina Weibo are forwarding some jokes, celebrities say, or lack of interactive self-talk. And the intention to create a quality of the original topic, or interesting content of the insistence of original grassroots micro bloggers are limited.

With a more vulgar saying, micro-blog Most of the content is in rehash, many of the jokes are also turned and turn, hair and hair.

And when Weibo realizes the "long tail", one of its predictable effects is indeed, as the @ Showa teacher says, the enthusiasm for originality increases. From the point of view of motivating users, one of your original tweets can be found across the timeline by more people and shared by more people. From an enterprise point of view, every effort to the original microblogging life can be extended longer, passed to more users, the spread of the strength will not be limited to a short span of five minutes.

"Micro bo Long Tail" Let me think of a SNS phenomenon-light blog.

I said, "from the American Light Blog (TUMBLR) seems to be more able to see the characteristics of the long tail (longtail)." Share High-quality original, based on different interest tags recommended. Tap the value of the information of niche (small-audience interest), and everyone can find and share the original information they like and focus on. ”

Previously shared a Tumblr message on Socialbeta's microblog.

I once said, "The value of the light blog is content and editor, the domestic editor can make how much good original content this is a challenge." ”

Although I have no way to use the data to prove the "long tail phenomenon", but according to simple observation, the American Light blog Bloggers on the original information is very much, according to the effective label, these original can also be found by many people.

@TaoEx – Xia Yufei in Weibo said, "in order to reach the long tail, to achieve effective powder and value of the topic can be two points to do Mass on the line." The value topic, my definition is to send the topic to have the quality, the indicator definition may consider from the forwarding number and the comment number. ”

Based on the definition of @taoex– Xia Yufei, from my personal perspective, I give a guess at the long tail of the micro-blog example.

If Sina makes a small change, it may be very different. This is the new micro-blog to do a hot comment on Weibo, is based on the number of comments to do the recommendation.

I think it can be a very good long tail in the definition of "social media" if you make the recommendation of a thermal critic a personal concern or a care label of your own.

The most fundamental element of Weibo's long tail, I think, is that more valuable original information can be found and shared by more consensus people, and everyone in their area of concern, whether social media or photography or food, can be a true sender. So what Sina Weibo needs to think about is a more accurate way of conveying information to interested people.

Hope this article can have some inspiration and reference value to everyone. The implementation of the micro-blog long tail from all aspects of the application of the perspective contains a lot of possibilities and explore space. Although this article about the long tail of micro-blog, just in a ramble stage. I have only given a one-sided example of its value. One might think critically that Weibo really needs a long tail effect. By the end of Weibo, Weibo may no longer be a microblog. I agree with this question.

But Weibo is a social media platform that grows very fast and changes very quickly, and I think we should take part in the growth of Weibo, discuss its possibilities, and try to be at the forefront of the times to help you stay on your feet in the social media age.
Finally, @ Showa teacher said, "only the local internet can thrive, it has a strong cultural attributes." The quality of function and the necessity of existence, first of all, focus on the current domestic users. Of course, it's best to experience it firsthand, Sifang. Otherwise can only parrot, unintelligible. The global Internet model is similar. However, profit growth is not in Datong, but in small differences. This little nuance requires an entrepreneurial adventure. Therefore, any function, local conditions is very important! ”

Thank you @ Showa, @TaoEx – Xia Yufei, @ Wang Liqun Alex Teachers for their participation and assistance.

Author @ Fan Ryan (For questions and discussions please contact me on Sina Weibo.) ）

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