A realistic record reflects the real situation

Before you begin, explain that this essay is not a hyperactive agent full of positive energy, nor is it a chicken soup of the soul that you think of when you are confused, but a realistic record that reflects the real situation.

Everyone has a very different definition of a successful product, but I have not made a product that I think is successful. Large and small product projects have experienced a lot, but the product is basically unknown status, or dying, or even died, which is how tragic ah. I am not a type of person with special qualifications, but I can not compare with those gods like Zhang Xiaolong, Lao Luo and even Steve Jobs. Just one night to take a bath, I will reflect on the value of their existence is what? Why is this time? Because only this time is more free time !!! In a relatively sealed space, will be more clear.

WeChat, Sina Weibo, mobile QQ, public comment, Tencent News, Taobao, Lynx and so on, these are reliable products, or even be called "successful" products, right? We turn See, a lot of products in the business why go "unsuccessful"? Products just like fall in love, many results in the beginning has been doomed. However, there are many, many reasons for this result.

1, the idea itself does not fly. As a product manager you, no matter what time to join the team, no matter whether the iDear already exists, once you nod, it means that you are in favor of it, then no matter what the outcome, you are the first responsible for this product .

2, the boss does not fly. This situation is a very common phenomenon. The boss will not admit his own problem, and the problem lies with you, so there is nothing to say, do what you should do.

3, you do not fly. This is the worst situation. Is not an objective factor but a supervisor, but your own ability to meet the needs of the project, perhaps not only failing to find talent, vertical looking for her thousands of Baidu, silent look back, Bole where! Product Manager why bother Product Manager ah! Make up for it, only ready to grasp the possibility of opportunity.

Say so much do not fly, Tell me what you do not hurt, although the reality is very painful, but we have to hold our teeth. The key is how to make all aspects of reliable, this is the key. In fact, this is also the most true state, the reality is so painful.

Continue to talk about the realities of our great PM.

1, write the document. Most of the time, PM dealing with the document, add, delete, change, check a variety of documents. Finally, students will be subject to Tucao R & D, this is really worthwhile ah.

2, draw the prototype. This is one of the best ways to show your understanding of user experience and interaction design. To put it plainly is to demonstrate your soft talent.

3, product planning. At least 10% -20% of your time a day needs to think about the future of your product.

4, follow up the demand. For R & D staff, UI designers to explain the needs, and so on.

5, communication. This is one of the most basic tasks and one of the two legs of a product manager.

Here only list the five most basic work content. This is a daily work to be done, right?

Has now been flattened the entire product industry, have to be bad; content is king, but also familiar. Those who have reeling in the world, the product is the same. This can be seen on the android platform is very clear. However, product managers are thinking about it all? Do not let yourself become reluctant? Is not a bad idea, as long as there is a way, you can boldly try. Why do you say here, I would like to say that every day, the product manager is getting information in these Internet information, with the changes in the industry change, you say that impulsive it? How to become pragmatic, is our product manager Life door.

Demand, every day words hanging on the lips, the demand for short demand, in fact, sometimes the problem is not so complicated, the user is good to use your product, the mood is not good without your product. How do you describe the needs you understand more accurately through Maslow's Theory of Demand? Is it really important that sometimes the product is really made by feeling? This is the experience you have accumulated over the years. This is undeniable. Zhang Xiaolong not say anything, what users want, you do not necessarily give. Jobs did not say anything, do not need to do research products. These words sound so incredible. However, there is a lot of hidden mystery. The ability of the demand may be the user's own heart appeal.

Think more, think less, do not represent or determine the quality of your product, but insist that you can do the most important thing for your product, in any predicament, adversity, as a product manager You, never give up, this is the most important. Rebate I at the beginning, no matter my dying, or die, I will not give up, I will not give up my product, I will not give up my insistence. In fact, in many cases, you get the fastest growth in such a bad mood.

Do a down-to-earth product manager, do one or two ground gas products.

Will like, into love.