A reasonable site chain is critical to ranking and user experience

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Some time ago Baidu published search optimization Guide to all the benefits of user experience in the site, users like the site, Baidu will give a high weight and good rankings. Improve the user experience from the improvement and standardization of Web site design, optimize the directory and structure of the site, timely update of high-quality related content. The author of this article will mention to improve the user experience another necessary condition-a reasonable site within the chain.

What is the inner chain?

Within the chain is the link within the site, the same site under the domain name of the content of the link between the links are internal links.

The role of the inner chain

Reasonable site within the chain so that the site has a good link structure, like a full station of the "big Net", and this "big net" can be very convenient with spiders crawling crawl, so that spiders can reach through the inner chain to every corner of your site; a reasonable site within the chain to facilitate user browsing, conducive to improving the site's readability and user experience, Users can easily find the information they want and the pages they want to reach, increase PV, increase flow, reduce the bounce rate, and Baidu for the jump rate is lower than the site will think your Web site is valuable to users, to give a higher ranking and weight; increase the weight between pages to achieve the weight of the effect of transmission ( Industry website Optimization is the success of the site within the chain of construction).

How to optimize the inner chain rationally

First, home

The home page should contain links to all channels, through the navigation bar to achieve, if the navigation bar due to lack of width, can be in the bottom of the home page to add multiple navigation or to do a site map. General home will not be completely linked to content pages, such as news content pages, the general home page only a few links to the link.

Second, the channel page

Each channel page must have links to the first page of the link.

Each channel page must have a link to its own channel content page. (generally do not need to link to other channels of content pages)

Each channel page must have links to other channel pages, which helps users think of which channels can be reached directly through the link without returning to the home page.

Iii. content Page

Each content page needs to link to its own superior channel and the homepage of the website

Content pages can be linked to a content page of the same channel (in this way we link to other content pages by using other content page headings as anchor text in the content page)

Content pages typically do not link to content pages in other channel pages unless you want to specifically recommend that content page.

Content pages can be linked to a page of a site based on the appropriate keyword links.

It is worth mentioning that the chain of the selected keywords and links to the page must be relevant, and this kind of anchor text can best be varied.

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