A recent report released by Nielsen, a market research agency, shows

According to foreign media reports, the latest report by Nielsen, a market research agency, shows that about One-fourth of Internet users in the United States spend more time online on social networking sites such as Facebook, and that video games are more likely to be the second most popular online activity than email.

The Nielsen report showed that in June this year, U.S. Internet users spent 22.7% of their time online on social networking sites or blogs, up 43% from the same period in 2009, 10.2% for video games, 10% per cent over a year earlier, and 8.3% for e-mail. Was down 28% from a year earlier.

At the same time, the Nielsen report said, U.S. Internet users spent only 4.4% of the time surfing the web, down 19%, the time spent on instant messaging accounted for 4%, down 15%, and the time spent watching online videos and movies was 3.9%, up 12%, and exceeds the time available for online search.

Dave Martin, Nielsen analyst, said in a statement: "While there is almost no restriction on the internet, 40% of American internet users spend their time on three activities, social networking sites, games, and e-mail," triathlete. This has also allowed other Internet activities to account for a steady decline in the proportion of Internet time spent online. ”

Facebook, the social-networking site that has just announced the total number of users breaking 500 million, is a major contributor to the changing internet habits of us internet users. Facebook's status updates allow users to recommend news, videos or other interesting Internet topics, and users can send instant messages or emails to each other. At the same time, Facebook has launched a question-and-answer service for Facebook Questions, hoping to continue to increase market share in Internet search.

According to Nielsen's report, about 85% of the time that American internet users spent on social networking sites in June was spent averaging 6 hours for Facebook users in facebook,6 months, followed by MySpace, which accounts for 5.6% of American internet users ' social networking time. , followed by Twitter and other blog sites, accounting for 1.1% of the time of social networking sites for American internet users.

According to Nielsen, about 17% of the time that American internet users spent online games in June was spent on Electronic Arts games, followed by Blizzard, which accounted for 12% of online gaming time; social game "Gangster Wars" (Mafia Wars's website Mafiawars.com occupies the third place, accounting for 5.2% of the game's time; social game developer Zynga occupies the fourth place, accounting for 4.6% of the game's time.

The Nielsen report says social networking sites are still the most popular internet activity among mobile internet users, and e-mail is second only to social networking sites, accounting for US mobile internet users ' online time, and accounts for a 37.5% increase to 41.6% over the same period last year.

"While this concentration trend will continue, the different features of computers and mobile phones in terms of function, time of use and location of use mean that mobile internet users are still not fully equivalent to PC Internet users," says triathlete. ”