A recommended for individual users to read the content of APP, 500 million US dollars?

Source: Internet
Author: User
Keywords Today's headlines content APP valued at 500 million US dollars
Tags .mall advertising advertising system agencies app applications based basic

Zhang Yiming

Author: Ke real

When you read this article, we are talking about the company - Beijing Beat Beat Technology Co., Ltd., has completed the Sequoia collar micro-Bo (18.32, -0.03, -0.16%) with cast 100 million USD C round of financing.

Byte jitter founder Zhang Yi-ming revealed to the "entrepreneur" that the company's C-round valuation of about 500 million US dollars.

Like many startup mobile Internet companies, people who know their product "today's headlines" know more than "beats". However, a company set up more than two years, one for individual users recommended reading content APP, 500 million US dollars?

Moreover, Ms. Wang Qiong, an early investor in the company and partner of Heineken Asia Venture Fund, told Startup that the price set in February and March this year "is still low today."

Mobile Internet to change people's lives, the valuation of mobile Internet applications to test people's imagination. In early 2014, Android Application Search (now expanded to "Mobile Content Search") APP pea Pod B round of financing 120 million US dollars. Earlier, Baidu (163.67, -3.58, -2.14%) acquired 91 Wireless for nearly 1.9 billion U.S. dollars. Recently, the EU is conducting an antitrust review on WhatsApp's acquisition of Facebook, and Facebook is ready to pay $ 19 billion for the deal.

The number of users dazzles the valuation. From Zhang Yiming figures: Today's headlines currently download activated users 120 million, more than 13 million daily active users.

What did the headlines do today? It is a recommended search engine that searches for and recommends information on the Internet for users based on the user's social network data; feedback from the user about the recommendations will keep the recommendations coming closer to accuracy.

This is not a new technology, we have already appreciated on the Amazon (307.19, -1.65, -0.53%). But at least in China, Zhang Yiming is the first one to use this "guess you like" technology, which is attached to a certain segment, for the distribution of "entire content" (currently mainly news). This is a qualitative leap.

It meets the requirements of the content generation for this personalized era: Vertical (based on various verticals of user interest), and mobile. It looks like a robber: it does not produce content itself, but proactively disseminates it finer. This brought it the current monthly advertising revenue of 10 million yuan. At a time when traditional media is generally in the midst of liquidity and anxiety, this "looter" has come to the fore by using an algorithm that easily realizes itself with the content of others.

Whom should it be grateful to? Those content producers? Or the opposite - it at least justifies the importance of the content, albeit it sounds ironic.

Zhang Yiming is how to do it? What he does now is not essentially different from what he thought 5 years ago, and he knows very well where his technology is in this age:

1, reading is the basic needs of people. Reading, communication and sharing are mixed across social media, making reading content inefficient.

2, his recommended search technology corresponds to the acquisition and distribution of information, so its position is "to provide reading."

3, do not make content producers, only content distributors.

500 million US dollars, means that in the eyes of investors, this mobile portal is showing more possibilities. However, the danger has come. News clients such as Tencent, Sohu (55.92, -1.98, -3.42%) have recently added similar recommendations, though their content sources are still limited to themselves.

"I know they have some attempts," said Zhang Yiming, who is not generally confident in his technical skills. "I feel normal, not too carefree, and it is most important for us to move forward quickly. Let's do deeper and better. Difficult to catch up. "

Zhang Yiming told the "entrepreneur" that the $ 500 million valuation of Round C was entirely the result of an investor bidding and he did not participate in the bargaining. He did not even ask for financial advisor. A year ago, the company's B round of financing when the valuation is only 60 million US dollars.

Zhang Yiming is the "recommended search": through the user's social media account and the use of product information feedback (including the user to read a piece of content, comments, collections, in the content of the length of stay), calculate the user's preferences , So as to recommend personalized content. As the use of the longer the algorithm and the evolution of the proposed content will be more accurate.

"Entrepreneur" & i dark horse Note: This set of information recommendation system is the core of "machine learning." Zhang Yiming said that "machine learning" includes observation, memory and understanding of the three-tier technology. In the past two years, some major breakthroughs in the fields of industry and science have led to a dramatic increase in computers in these three capabilities, thus laying the foundation for today's Headlines the technical basis for this product. It is different from the user-defined content, users do not need to define the scope.

Recommended search technology in recent years is seen as the trend of Internet search, has long been in many Internet products applications, such as Amazon, Taobao and other electricity providers to recommend to you on the page "may be like the product," Baidu precision advertising - Different users see ads on the same page differently; social media will also recommend "people you may know" through your friendships.

This is not a very high threshold of technology, but requires a profound accumulation. Zhang Yiming in this technology devoted all energy, the development of an auxiliary function into a separate product - specifically designed for mobile content products - which is unique by the mobile terminal (mobile phone does not like the small screen PC-side can show multiple pages) decision. There are also imitators. "There are still some before," said Zhang Yimin to "entrepreneurs." However, after the gap has been widened, there has been no progress, no longer keeping up and an initiative to renounce or transform. "To make a recommendation search system, Put in or big. " Byte jitter Currently more than 1000 servers (equivalent to Google 2009 survey and the results of the clinical results of the server).

"Entrepreneur" & i dark horse Note: Baidu's existing tens of thousands of servers, today's top server size in all Internet companies in the middle position. Zhang Yiming told the "entrepreneur", the company's server is generally 2-3 million a, plus maintenance fees, the cost of placing the server rental and other costs, tens of millions of inputs for the general startup is a not small threshold. , Can carry 20 million users at the same time. Zhang Yiming predicts that this time next year the server will reach 2000-3000 units.

"Today's headlines" on the line in August 2012, has accumulated a large amount of data. Sixty percent of today's 180 employees are technicians, half of whom work on perfecting algorithms every day - making computers more accurate in predicting user preferences.

"Anything can be copied and surpassed," said Zhang Yiming. "It is still stressful. There is no one-size-fits-all strategy that can only be run faster and better."

Zhang Yiming believes that the core of information recommendation technology is "machine learning", its meaning no less than the industrial revolution. "Everyone may underestimate the progress of this technology."

As a serious information demanders, Zhang Yiming has always believed that the efficiency of information distribution is still very low, from communications tools to radio and television newspapers, Facebook, QQ space, microblogging. Inefficient distribution, while creating the inefficiency of creation.

【ineffective】

Blog. Creation is very simple, register a can immediately. By passive flow, can not be sustained.

Social platforms. Facebook, QQ space, all network interaction to share photos to the station, the main game, people are special relations.

Weibo. To share reading mainly, as long as attention, you can see. Fewer personal photos of life, almost no games. Access to information more attributes, acquaintances less communication, but the noise is still more.

【recommend】

In 2008, Zhang Yimin was thinking, "There should be something that appears to be a more efficient media outlet." That year, 25-year-old Zhang Yiming was the technical partner of Wang Hsing and his wife.

"Entrepreneur" & i dark horse Note: It seems Liang Rubo, Zhang Yiming years of growth is very large. "For example, in-depth thinking of the product above, early 2012, he told me that SNS products, at home, his understanding is at least top10 from the later discussion of some products, ah, the analysis is indeed. If he is top10, then top9 I do not know, at least he is thinking of people in this very deep thinking in this regard, I was at that time, he knew herself, is more confident thing.

From cool news to dinner or not

Wang Xing and Zhang Yiming, fellow citizens 4 years older than him, regretfully said: "Wang Xing did not work one day after graduation. I did not have him so thoroughly."

Zhang Yiming, born in Longyan, Fujian, made himself a poor family background than Wang Xing - Wang Xing's parents allegedly ran several cement factories in Fujian - but "not bad." Zhang Yiming's father doing electronic products business at home, so Zhang "will not rule out the business from the urine of this option."

But unlike Wang Xing, Zhang Yiming has no strong interest in the startup itself. What he has to do is to get himself "cool" things.

In the impression of Zhang Yiming, Nankai students "special conservative", he considered more alternative. "If you go to the state-owned enterprises and institutions

Divided by the total number of people within the class as an indicator, Nankai quite tall. "

Zhang Yiming had done some independent websites and software (including developing software for his father's enterprise) at university - some applied for a patent - sold it, ranging from tens of thousands to hundreds of thousands of yuan. In his opinion, after graduation to a large company to do a module to improve a class of work, it is "not too hard."

So after graduating from college in 2005, he came to Beijing only three months after a technology company in Tianjin came to Beijing to start a business with a Nankai senior and develop a collaborative office system for the enterprise.

"Some entrepreneurs are earning $ 1 million and what I want to do is to stimulate more challenging things, related to the technology I'm good at."

He quickly failed. At that time, almost no one in the country used this system, except for some government relations projects. March 2006, recommended by friends, Zhang Yiming came two years after the fire followed quickly collapse of the cool news, becoming the company's first technical staff, job number ranked third.

"Entrepreneur" & i dark horse Note: Chen Hua (cool news, sing it founder): then cool news growth is very fast, we are also under great pressure, the system needs to be very complex and huge, increasing the number of users. I as a CEO, go write the code is not realistic, I put the piece of technology to Zhang Yiming. Written examination of Zhang Yiming can see the foundation is very good, he is my own interview. I know he is a founding business, such a person is very good move, unlike a large company's technicians only write code, there is no way to throw any of his work to him.

At that time, a lot of cool engineers from Microsoft (40.29, -0.50, -1.23%), google, Baidu, Yahoo (34.65, -0.22, -0.63%), Zhang Yiming qualifications are not very strong. However, he quickly stood out in the cool news for two reasons: First, we fancy him that he hoped he would grow up, and give him support for him; second, he worked hard and able to shake others .

Joined the first day of cool news, Chen Hua and Wu Shichun (founder of cool news, is now a well-known angel investors) put all the accounts are handed over to Zhang Yiming. In some cases are not familiar with the business case, Zhang has already started to change the code on the line. He was in charge of train search and property search, and for the first year or so he had seen the code submitted by the company owner, fixing the bugs that most of the others did. He often changed the bug to two or three at night, and the next day colleagues found that yesterday's problems had been corrected when they came to work. Such a day to improve the product, immediately improve the experience of 100,000 users brought a sense of accomplishment, is the most important factor in maintaining the enthusiasm of the Internet products.

Chang feels the need for information is extremely strong - including himself - and Internet search technology has greatly improved the efficiency of information organization and discovery. This can give him an "excitement," and "every improvement can be 10% -20% more informative and often can make a qualitative leap."

Just over a year later, Zhang Yiming has become the crux of the technical committee chairman.

"Entrepreneur" & i Black Horse Note: Liang Youbo (Zhang Yaming University roommate, is now "Byte Beat" R & D director, Zhang in the creation of nine or nine rooms pull him together): he did not first set a limit to himself, for example, I Doing crawling, we do search, what to do. He sees everything and is conscious. He told me after some time in the cool news: "I am accumulating now, and the storage is still a little worse. The others are ready."

At an enlarged meeting of the board of directors, Zhang Yiming, one of the youngest executives (24) attended the meeting, leaving a deep impression on the investors of Kuochen and Wang Qiong of Heineken Asia: This was a bit knotted at that time Baba, but also blush "children", talking about their responsible technology, the logic is very clear. Wang Qiong became Zhang Yiming's "Bole" since then, and the two have cooperated so far.

However, Chang Yim-ming's impression of the rapid development of Cool News at that time was that "management chaos and direction are not clear." In the end the company is doing vertical search or general search on the dispute, missed the opportunity to transition. Zhang Yiming believes that even though Cool News leads the way in search of life, it is unrealistic to be a common platform. With Cool's experience, it is totally unable to meet the needs of the entire market. At the same time, lack of contacts has led to the number and quality of applicants can not keep up.

"Entrepreneurs" & i dark horse Note: In the second half of 2007, compared with the network (23.62,0.21,0.90%), in the vertical area of ​​tourism, Kuocun dominated, with more investment and greater popularity. However, the company's internal disputes so that Kuocun in mid-2008 began to focus exclusively on tourism, when to where the net has completed the B round of 10 million US dollars in financing, has been in full bloom in the tourism business. In the later period, there exaggerated data or even false reporting data, people are also in and out, who do not know why to recruit this person, why that person to go.

In the spring of 2008, Zhang Yimin left the news conference a week before, because Wang Xing, a native of Zhangzhou, knew the news and found Zhang in the evening and talked about doing the same. Wang Xing founded May 2007 in 2007. In November the founder of social networking sites within the network). Zhang Yiming think the matter itself is very interesting, but because of the chaos after the late management of Cool News, he hopes to go to a big company "look."

As an engineer, Zhang Yiming in Microsoft for six months, only 3-4 hours a day, to change the module. He felt too "boring" and left.

He joined Wang Xing's team as a technology partner. This is August 2008, happy network has fire over China, as the fastest-growing SNS. Zhang Yiming believes that did not seize the user's short-term needs, less like happy network like viral marketing - "stealing food" and a series of games - is not the most important reason for the domestic network.

In the process of doing the domestic net, Zhang Yiming saw Alexa's top 1000 websites all over the country, counted their types and made detailed lists, such as which websites in China are not rising. He found his favorite fancy reading app was rare in the rankings, with the exception of Reddit ($ 400 million at the beginning of 2013) and Digg (the 2004 US tech news blog, Undistorted, the location of articles was decided by the heat, which had been valued at 160 million U.S. dollars, but was acquired by the US technology development company Betaworks in 2012 for $ 500,000.) Ranked 200 or so, other similar websites did not do well.

Zhang Yiming "strongly felt" that the flow of information on social networking sites does not adequately satisfy the users' reading needs. It is often washed away by various "noises" such as photos and games. He realized that reading, communication and sharing can not be confused. This is also one of the product theoretical foundations of "today's headlines" in the future.

In the first half of 2009, the number of users without meals exceeded one million. Zhang Yiming has made some applications for information mining based on data, which Zhang calls today the "headline of today" on the PC side.

Mobile era opportunities

Summer 2009, Nanluogu Lane.

Zhang Yiming just leave from dinner or not. Wang Qiong find Zhang Yiming, hoping he started an independent business, to do a real estate search site.

At that time, cool news has been specially designed for travel. The founders, Chen Hua and Wu Shih-chun, have also resigned. Wang Qiong sees the real estate channel created by Zhang Yiming only because of its strong technology. It is still working well with no operations. It is a pity that we are going to make ends meet. It is intended to separate it from her and other investors to re-establish the company .

Zhang Yiming was found by investors in two of the hottest Internet sectors - games and e-commerce - in 2009, but Zhang was not interested.

Entrepreneur & i Black Horse Note: A few years later (October 2013), Crab Technology was acquired for $ 1.739 billion with the hand-held "Big Head", one of the projects that Wu Shichun invested in. Zhang Yiming is not interested in angel investment (most of the projects are hung up), do not want to play games - "Mobile Games are mentally handicapped, I can not play any one off, and every game is to start from scratch, I think it is A waste of time. " Note: I think the electricity supplier is not a product technology-based enterprises, just sell things simply. Information search (whether the property is not important) has enough appeal to Zhang.

Zhang Yiming after leaving the cool news, Wang Qiong did not have too much contact with him, Zhang impression in her brain is only a good technical talent. After accepting the proposal of making a nine-nine house, she got a further impression of Zhang Yiming. She saw that Zhang Yiming wanted to change from a technician to an entrepreneur who led the work alone. Although entrepreneurship was not an important claim of Zhang, she saw Zhang Yiming body "break" effort children.

Wang Qiong view, nine or nine rooms may not be a "best business opportunity" - Although cool news real estate channel is the foundation laid by Zhang Yiming, a few years later to take over, in fact, pick up a project of others, the difficulties may be Bigger than you start from scratch.

Zhang Yimin think is that as long as this thing can make him excited.

Zhang Yiming served as CTO, put forward the hope to find a partner focused on doing business. This makes Wang Qiong more popular with him - the young man in the "Chuang" effort at the same time, but also understand their expertise, not reckless act.

Wang Qiong and other investors gave Zhang Yiming 2 million US dollars. In the meantime, Heineken Asia has sold Kuaoxin to TripAdvisor (formerly part of Expedia, the world's largest online travel company), which is now split.

Because he has not found a suitable partner in charge of business, Zhang Yiming also take into account the trivial things on a daily basis. Wang Qiong saw Zhang Yiming very painful at the beginning.

Once, Zhang Yiming went through a formality. "He called me with special anguish," Wang Qiong said to the "entrepreneur." "How do these people look like this? "I say this thing, do not do this, you can not do it yourself to find a professional intermediary to do it. Some do not know may be better for you."

After the development of the company to dozens of people, there has been staff lazy, talkative and unprofessional or even "office politics" and other issues. Zhang could not tolerate the spread of such a culture in the company. However, due to the lack of management experience, some things were not properly handled at the outset, causing some employees to go to court to complain about Wang Qiong. Many times, Wang Qiong also guest a "mediator" role.

But Zhang Yiming is not stubborn. After more than six months, Wang Qiong think that Zhang Yiming already has the basic qualities of a manager, then the latter said that we do not need to find a CEO.

Zhang Yiming is obviously more used to cruising in his own technological world. He always surprised Wang Qiong. In mid-2010, nine or nine rooms launched palm-new home - China's first property search APP - the number of users soaring (by 2011, nine nine rooms launched a series of handheld applications is the fastest growing property search mobile End applications), Wang Qiong found that Zhang Yiming excellent feeling of mobile, launched the product user experience, and market positioning.

"Mobile" for the extraordinary meaning of Zhang Yiming. "I felt strongly at the time that I had a chance to make a full content recommendation."

The pursuit of "efficient information distribution" becomes even more likely when the meal is over. Therefore, despite the period of nine nine room Zhang fully demonstrated his technical talent - he can count the number of innovations made at the time, such as automatically identify whether the same set of real estate, real estate and renderings, Statistics, a database of 30 million brokers - but real estate search app is still low-frequency applications, need to continue to use various methods to attract users, "more like a traffic business." Zhang Yiming on the "universal product" yearning for more and more.

In September 2011, Wang Qiong and Zhang Yiming explored the future of ninety-nine rooms in depth. Zhang Yiming expressed his distress to Wang Qiong. "At that time, he was under 30 years old," Wang Qiong said to the "entrepreneur." "He thinks the mobile Internet is a very good opportunity he saw. He always felt it was a pity he would not catch up with such an opportunity for a lifetime "

"I also believe that the mobile Internet will be up," Wang Qiong told Zhang Yiming, "There must be a lot of things to do, but do not want to catch up with the trend because others get the investment. You think about it, you have to do What? Now it is not difficult to take money, you just want to do, I want to do all I want to invest in you. "

Proof from the market

2012 New Year's Day seven, Zhichun Road, "Byte Beat" Now the office building, a small cafe that has not yet officially opened, Wang Qiong came to the appointment to hear Zhang Yiming, said: I do not have a break this Spring Festival , Think of this matter completely!

Such scenes are often inevitable napkins. Zhang Yiming picked up one of them and began to explain to Wang Qiong while painting what he wanted to do.

This is a way to get information on the phone, the main solution is the phone reading problem. As a "heavy reader", Zhang Yiming studied all the reading tools at that time, thinking that they were not efficient enough.

What is efficient? Zhang then talked to Wang Qiong about the explosion of information on the one hand and the increasingly fragmented time on the other. These two conditions determine that when you want to get information from your cell phone, you really want to open it as you want.

Zhang Yiming wants to be a medium between distributed content creators and large crowds with reading needs. He divided the media into two categories, one is a professional production of content represented by traditional media agencies, he is doing another type of distribution of information, with the technology initiative to provide users with content. And, it's "full web", "full content."

It seems clear that Zhang Yiming's years of accumulation - good search technology, basic computing tools, and the ability to acquire and distribute information across the entire social network - point to what is now called "today's headlines."

"If you do not say it to me, I'll make a big question mark."

In the next two months, Zhang Yiming continued his work in Jiujiu Room during the day and prepared "Today's headlines" in the evening. After the new CEO was found, Zhang Yiming handed over all the work of nine or nine rooms. March 2012, Beijing Byte Beat Technology Co., Ltd. was established.

On behalf of Heiner Asia, Wang Qiong gave an angel investment of 80,000 U.S. dollars to the company set up by Zhang Yimin. Together with two other angel investors, Zhang Yiming received a total amount of 2 million yuan. Soon, Haina Asia on the "beating" A round of investment 200 million. At the end of 2012, Heina Asia invested another million U.S. dollars in A + rounds on this company.

For the "universal product" this ambitious goal, Zhang Yiming is slowly approaching tactics. This reflects the talent of a company leader who is completely different from the engineer.

He first took pictures to test the water, made the first product "funny 囧 map." At that time several large mobile reading applications (to Tencent, Sohu and other news client-based), the user volume has been billions of dollars, the relatively boring text is clearly not as attractive as the picture. After accumulating a certain number of users, Zhang Yiming launched "connotation section", a funny short text reading application.

She once went to attend brainstorming sessions on how to introduce word products. Everyone has been meeting since midnight until midnight, and many proposals have been made. Finally, Zhang Yiming decided to introduce short text - Weibo allows users to accept short text more - to grow the text is still too early, when the user is not enough, the lengthy article content, will prematurely with the big guys (Tencent, Sohu and other news clients) for a positive conflict.

"After he had thought about it, he came to consult everyone's opinions. He neither tried himself nor hesitated, so he took everyone's advice and integrated himself into his thinking. He was very clear-cut and looked very far." Wang Qiong This heartfelt praise Zhang Yiming.

Personalized content recommendations have not yet appeared in the product, until October 2012, with the recommended features of "today's headlines" was born.

A year later, the number of users of this product increased from 10 million at the beginning to 70 million. Zhang Yiming assiduous "universal product" has been the market to prove.

In mid-2013, Zhang Yimin completed a round of $ 10 million round B round of financing from Hina Asia and Duri (founder of Digital Sky Technologies in Russia, who has invested in Facebook, Xiaomi and Jingdong), and the "Byte Beat" valuation of 60 million Dollars.

Investors bring Zhang Yiming is not only money. In March and April 2013, when Round B financing was not yet completed, Wang Qiong suggested that Zhang Yimin establish an advertising system.

"Entrepreneur" & i dark horse Note: A head of the work of today's executives told the "Entrepreneur", "Beat" before the B round of financing, "basically no money," the information flow advertising system (without destroying the user Experience, suitable for the platform to browse the environment, for the platform a separate advertising) on ​​the line and the subsequent $ 10 million financing, let Zhang Yiming over the storm.

- In fact, as early as today's headlines just on the line soon, Wang Qiong Zhang has been suggested to learn advertising agency. "At the time, I introduced Yat Ming to a lot of advertising agencies and media agencies, first of all to understand how advertisers think and lay the foundations for the future launch of their advertising system."

Today's headlines still come from advertising, and Zhang Yiming believes it is the only source of revenue that is visible. He said to "entrepreneurs," relying on information flow ads, the company has basically reached the balance of payments. For advertisers, stream ads on today's headlines that do not affect the user experience are much more efficient than portals.

After 500 million US dollars

Zhang Yuming Chen Huo, a former colleague in the cruel news, made "unexpected headline" of Zhang Yiming "unexpectedly." "This kind of news aggregation is very clever and requires a strong technical foundation. He has applied these years of technological accumulation to a high-frequency user's needs. What is more powerful is his control over the direction." "

Chen Hua believes that the timing of the headlines launched today is very good, "Sina (44.28,0.11,0.25%) in 2012, microblogging is still at its peak, it is an alternative to browsing news in Sina microblogging needs, the microblogging Spread the article made a polymerization. "

This "very well done" product, currently has 120 million users installed activation, and is the fastest growing reading APP. However, 500 million US dollars?

In Wang Qiong's opinion, the bigger value of today's headline is that it can be regarded as a mobile portal for information entry. "On the mobile Internet, we rarely look for information through the browser. For byte beats, news information entrance Perhaps today's headlines, e-commerce entrance may be another set of things, etc. The potential value of today's headlines is behind this set of engines, replicability is very strong, may develop in different vertical areas, thus forming each This kind of back-end engine, I think, is one of the most important reasons for valuing today's headlines. "

"I did not really think about the future branch," Zhang Yimin told Entrepreneur. "My overall feeling now is that we will not go into too many segments. We may invest in some vertical areas through cooperation, but we It is still a more partial distribution of benefits, not content production, because of the fairness.

Cheung Yat-ming does not value valuations, business model, what he wants is how to make the product better, "even harder." In his eyes, today's headlines today, only 30% of completion. Although it is impossible to achieve 100%, but after two years, may be able to increase to 80,90%. This requires the accumulation of data and algorithm improvements.

Nearly perfect content in the mind of Zhang Yiming The recommender system is highly intelligent, covering more information, "understanding" you more. For example, he said on the phone watching a badminton star, the star of the latest video to jump out; for example, you are pregnant, the quality of newborn education immediately to provide you with ... ... the recommendation will be more accurate.

Beam Beam R & D Director Liangru Bo is working with teams to continuously improve algorithms. One of his current tasks is to do location-based content recommendations-in short, judging you based on how long your phone is in different locations current state. For example, in the holidays, you often appear in some tourist attractions, then the system will recommend some local attractions, accommodation, transportation and other information to you.

Chen Hua think there is still a lot of work to be done by the future of Zhang Yiming, entirely recommended by algorithm, not necessarily in line with the needs of everyone, only to seize some people. "For many ordinary Internet users, the time to watch the news every day is limited, and many people only look at major events at home and abroad; today's headlines are too personal and may not be able to meet their needs because they are too informative. Like editor made a good event at home and abroad. "

Wu Shichun believes that today's headlines are the most well-deserved reading products in the Internet era. What needs to be improved is how to take care of the interests of content producers. "Today's headlines should become a platform, not a reading tool, and it will become even more powerful if content producers are in a better position to survive." Today's top headlines now offer " Media platform "in order to solve what Wu said.

The bigger problem is that news clients such as Tencent and Sohu have been alarmed and are trying out "recommended" services. Zhang Yiming in the face of "entrepreneurs", at least on the performance of calm. "Tencent such a company, a huge number of users, a huge amount of money, when can kill, but the cost is not worth it." On the other hand, Zhang has full confidence in their own technology, which allows him to run Get "faster" and, at the moment, "the idea of ​​a portal client with recommendations and today's headlines is still vastly different."

"I have always had a sense of crisis since I started my business," said Zhang Yiming. "Their movements do not add much to our volatility."

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