A research report released by the Guangzhou Academy of Social Sciences shows

Recently, the Guangzhou Academy of Social Sciences released a research report, last year, "Amoy Bao Cun Shang" because of the rise in rent and "fled" the electricity quotient of more than 100.

Liren Dong Village One day, was the courier to wake up.

July 3 10 o'clock in the morning, in the scorching sun, Guangzhou Panyu Village of this "Amoy Bao Cun Shang", in addition to the main road on the rare traffic outside, the building lane empty.

One hours later, the courier in a sporadic ride motorcycle, shuttle in the building between the alley, pulling his voice shouted "xx Building xxx Collection", Liren Cave village slowly from "lethargy" in the "Wake up" over. Until after lunch, the shopkeepers opened the closed door, took a break, and began to pick up the goods according to their orders of the day.

8 o'clock in the evening, is the village busiest, the most lively time, merchants are busy packing, courier staff deployed, door-to-door collection. Early one or two, "Amoy Bao Cun shang" just faded a day of busy and lively, quiet down.

Ali Research Center released data shows that as of the end of 2013, the country has a total of 20 large "Amoy Bao Cun Shang." Liren Dong Village is one of the only two "Amoy Bao Cun shang" in Guangdong.

"Amoy Bao Cun Shang" Once was a creation "one night rich" legendary place. "The beginning of the bare-chested into the village, the end of the car out of the village" story, attracted a large number of foreign personnel to come to "suck gold." However, a recent survey published by the Guangzhou Academy of Social Sciences showed that the village had "fled" more than 100 electric dealers last year because of rising rents.

Reporter Field investigation found that the village Taobao sellers are facing unprecedented pressure to survive, in addition to the rapid rise in rent, taobao new rules also put forward to them higher requirements, once the operation is not good, can only close the shop, and then open a new shop, as "guerrilla" type of operation.

Last year hundreds of businesses moved away

In Panyu village in Guangzhou city, the Ren Dong Cun, Taobao merchants mainly concentrated in the Chaoyang District, 12 streets, more than 95% of the business operators of women's clothing, most businesses from Chaoshan, Hubei. It is understood that Liren Cave village in recent years to develop into a "Amoy Bao Cun Shang", peaked in 2012, with the village's growing power, the rent is also rising, squeezing the profit margins of businesses.

Recently, the Guangzhou Academy of Social Sciences released the "2013 Guangzhou Business Blue Book Survey Report" shows that Liren Cave village has gathered about 600 Taobao merchants, express point more than 20. Last year, as the rent rose, hundreds of Taobao merchants have moved away from the village.

Although the National Bureau of Statistics this June of house price data, Guangzhou and other 71 major cities in the housing market inflection point, prices fell on the ring, but the city's housing leasing market is still in full swing, there is no drop. Rental statistics for the first quarter of the 2014-year-old quarter showed that residential rents in Guangzhou rose 9.2% per cent year-on-year.

"Rents here have indeed risen a lot in recent years, such as the monthly rent of some houses from last year's 1700 yuan rose to 2500 yuan this year, up 50%." "Li Ren Dong cun Chao Yang Xin qu Five Street, the owner of a women's online wholesale shop," Mr. Yang told reporters. Mr. Yang's statement, the reporter from the Ren Dong Village, some other businesses have been confirmed that these businesses reflect that the village this year's rent increase of about 20%-50%.

Even if the rent rises quickly, still many people squeeze to go into "Amoy Bao Cun shang". Mr. Yang told reporters, although many people moved away last year, but as long as the day before the house vacated, immediately after the next move in. Liren Cave Village is now in saturation, the rent is fully driven by demand.

It is understood that the move away from Taobao merchants, well done will move to rent more expensive but from the land-Shahe wholesale market closer to the Tianhe District; smaller businesses, for cost-saving reasons, will choose to move to Baiyuntai and other places where rents are cheaper, and some businesses fail to find another way out.

Mr. Yang told reporters, the local Taobao store choose where to stay, mainly to see whether to meet three conditions: first, the rent is low, the second is to take goods convenience, the third is cheap courier.

He thinks, Liren Cave village can form "Amoy Bao Cun Shang", in addition to rent low, a large part of the reason is gathered here a lot of clothing wholesale, manufacturing enterprises. In addition to directly to Shahe Wholesale center of the bus, the village mouth also stopped to pick up the owner of the goods car, which also for shop owners to take goods to provide a variety of convenience.

The shopkeeper is in business.

Liren Hole village rents rise, for medium and large sellers, perhaps the pressure is not big, but for the small sellers in the balance of payments line, it is likely to crush their last straw, so that the meager profits were further compressed, or even a loss.

Miss Huang is Li Dong Village Four Street, a women's shop owner, she rented a set of two rooms, a hall house, last year rent for 1100 yuan/month, now has risen to 1400 yuan/month, she has a strong feeling of rent rise.

According to Miss Huang, she operates the shop belongs to the family-style workshop, all the staff are family or relatives. Reporter interview found, is the clothing off-season, Miss Huang's storefront slightly deserted, three computers only opened two, Taobao Wang Wang occasionally came a few "ding dong." Five staff to sit and walk, the only sitting in front of the computer customer service, also on the side of the reply to stroll around the other Taobao shop.

"It's off the off-season and there's not a lot of people in the store, so they didn't ask their relatives to come and help. Miss Huang said, "The people in the family can not pay, but relatives to pay, eat bags to live." ”

When it comes to the income of the store, Miss Huang appears somewhat helpless, "now this off-season, our income and expenditure probably can only achieve balance, make money." ”

"There is no business now, and the rent is so expensive. "Miss Huang said, her shop now only dozens of orders a day, 4 o'clock in the afternoon, its employees will take the village door to the river wholesale car to pick up the goods, a trip back to two people need 40 yuan of fares, the goods are too much to add extra money." "We do women's clothes, every sell a dress, profit only 2~5 yuan." ”

However, Miss Huang is not very pessimistic. She said, endure this two or three months, to winter is good, because winter is the season of clothing, peak season store will be profitable.

As for future development, Miss Huang said that there was no long-term plan, "if we all move out, we will move along." ”

Small shop March A change

It is understood that the small sellers of Liren Cave village, usually not only open "a shop." Miss Huang told reporters, "most of the local small shops are like this, an online shop opened two or three months will not go down." Referring to the reason, she explained that an online shop for a long time, buy more people, the difference in evaluation will increase, three score (product, logistics, service attitude) will decline, the shop will not go down.

At present, Miss Huang operates two shops, the old shop opened less than 3 months, has entered a depression stage, in order to make up the business, she opened a new store two weeks ago, although the new store daily orders are not many, but also in the rising period.

Reporter learned that the local Taobao shop frequent "replacement", and the business level has a certain relationship, Liren small sellers of the village, at the beginning of the electrical business does not understand, also do not understand the operation and management; just see how others do, dots, inevitably appear poorly run situation.

July 3 morning, the reporter came to Chaoyang District Two street, a man's underwear online wholesale shop, the store's director Xiaozhuang is facing the computer, accept the company's Taobao management basic training. Xiaozhuang admits, "although oneself University study is the electronic commerce, but before doing electricity business, do not know how the electric business should do." ”

The men's underwear shop is a small village in a printing company opened a new clothing business. Previously read E-commerce Xiaozhuang was assigned to this, now has become the printing company's electric business in Guangzhou panyu "Amoy Bao Cun Shang" site director. But every once in a while, the company brings together site managers to meet for basic management training.

It is understood that, like Xiaozhuang such sellers, in the Liren Cave village is countless, they are often first to get started, and then learn how to do electrical business. Learned, can be big, learn bad, can only walk one step, open shop like "guerrilla", constantly change shop.

Mr. Yang also thought that, mainly is the small seller own business problem, lead to small shop mostly only two or three months of life, here, there are six or seven of the online shop is so, two or three months, the old shop "dead", the new store continued to open, if the operation again, the new store will enter the next "three months life cycle."

"Non-canonical sellers" space narrows

Although the local small shop in March was mainly because of the ability of operators, but also many shopkeepers to the "Daily economic news" reporter complained that taobao rules constantly changing, making their business more and more difficult to do. Some sellers even believe that the current Taobao rules tend to "protect" the cat big sellers, small sellers survive increasingly difficult.

In this respect, Alibaba public relations personage Xu Yiming told reporter, Taobao Merchant sits the time that the dividend is past, in Taobao this ecology, some merchant is good, some have a bad, very normal. Taobao is not as part of the buyer reflects the "protection of large sellers", but this year, because of the power of the business team, sellers profit is diluted, Taobao many rules are tilted to small sellers, auxiliary small sellers profit.

"Taobao page this year also for small sellers to make some adjustments to guide consumers to find some ' small and beautiful ' sellers, we will also be based on large data, social and other places to recommend to users suitable for their good products," Xu Yiming said.

Xu Yiming that, in fact, compared to three years ago, the current rules of Taobao more relaxed. "Amoy Bao Cun Shang" businessmen will complain about Taobao rules, may be because they often entrust a third party to operate the site, and this "third party" in order to demonstrate their own strength, virtual said Taobao rules of the problem led to bad business. Small sellers reflect the survival of the trapped, in fact, with the depression of the environment, and Taobao rules are not very related.

Mr. Yang of the women's shop said, "The store market is in the chaos, poor business results in three of the indicators of the decline of the trade is also very natural." ”

Mr. Yang thinks Taobao rules make it possible for consumers to get an online experience, "Seven days without a reason to return goods". "Do bad electric dealers, who can withstand a few ' seven days no reason to return '?" Mr. Yang said, the merchant entered Taobao threshold is very low, the market is naturally more chaotic. Taobao's new rules prompted sellers to regulate, this must be pressure on businesses. However, Mr. Yang also pointed out that now Taobao baby search popularity rankings, the first line of the baby from the cat store. "This may be what they understand about the ' protection ' of big sellers, but I think it's Taobao in the spec store. ”

For the baby search in front of the top is the cat business, Xu Yiming explained, Taobao did not deliberately put the day cat baby ranked in front, "This is the results of online shop sales rankings, their own sales are high." ”

Ms. Chen, the owner of a women's shop on four streets, moved here from Tianhe last month. She does shop for two years, the new store now only 200~300 orders per day. The new store is opened this year, in her carefully nurtured, the shop has now developed to 4 yellow diamond. But she says two months ago, taobao new "gold seller" rules, access to the store can get Taobao "protection", "we have been trying to join, but it is not expected to enter, because of the shop ' products, services, logistics ' three dynamic scoring requirements too high." ”

Mr. Yang also thinks, although Taobao threshold is low, if there are promotional activities, small businesses are very difficult to participate in, because the activities to participate in the shop "three scoring" indicator requirements are very high, small sellers of the activities of the application rate is usually very low.

In this respect, Xu Yiming said, Taobao set up "Gold sellers", shop sales do not make demands, but the three score is more stringent. Enter the "Gold sellers" of the shop, Taobao will give recommended concessions. "We do not care about the size of the seller, only care about the pros and cons of the seller, but most of the quality of the sellers are doing relatively large." ”

Store operation is not good enough, three index scoring can not meet the requirements to participate in Taobao activities, shop exposure, sales chance to reduce, the store will inevitably face operating pressure. Mr. Yang also stressed, "in the final analysis, are small sellers of their own business." "He said that the village has done a good shop, Taobao and the cat have their own advantages, Taobao is a business into the days of the cat a transition, Taobao can be a good place to enter the day cat."

But there are some businesses into the days after the cat instead of "acclimatized", back to Taobao, because the cat requires pictures must be real shot, unlike Taobao can use not to take pictures, "Of course, this is also a small seller of Taobao is one of the chaotic elephant." ”