A roaring interactive Comment mode website

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Baidu recently tried to search a few famous restaurants in Qingdao, found that for the same restaurant information, many sites have, and do the same, these sites are divided into four categories:

The first category is the City portal Community Forum "Gourmet Dining" channel, part of the user's spontaneous preparation of "XX characteristics of Food not complete manual" and so on, which is part of those who love the food of the efforts of netizens, the number is not much, opinion, write fragmented and interesting. The other part is the collection of food channels from these urban portals.

The second category is a variety of restaurant information sharing sites, such as the Git network, ordering small secretary, China search the rice net, search the customer's order to treasure, there is the major cities of the booking class site, mainly provide restaurant discounts and table A variety of information for users to search for use, but also to these restaurants to carry out basic auxiliary scoring and comments.

The third category is the interactive review of the Web site, with the role of third party, to build an open platform, encourage users to spontaneously organize and comment on the characteristics of the restaurant, emphasis on the participation of netizens, such as the public comment on the network, Praise Network, the network and food color circle. This class is the focus of this article, is also the focus of attention by the industry.

The fourth class is some life classified information website also takes the dining food as the breakthrough and the focal point, such as Pooja net and the public praise net and so on, these websites on the one hand provides the huge quantity various life business information for the Netizen, on the one hand also in the characteristic channel classification for the Netizen to open up the

And when it comes to reviews, there are two sites that have to be mentioned, one is Douban, the other is the public comment network. Because this is the comment model in China's founders and pioneers, belonging to the older generation of "proletarian" revolutionaries.

Now many people in the industry appreciate Yang Bo's Douban, its original Flickr+amazon+sns mode of application, making this site is called "very tension of the user self-organizing new generation of social community." A lot of users are the fans of this application, where "netizens have a power to edit the Web site" to achieve a true web2.0 concept of openness and equality, mutual assistance and sharing.

Compared with the public comment network of Zhang, which is the nature of the third party reviews, Douban seems to be more "educated people" of the aggregation, and the public comment network is some flat vulgar temperament, a gang of friends known as good food lovers anxious noisy, unknown to comment on a restaurant food taste and price.

However, from the point of view of the application, the two sites are not too big difference, but positioning is different just, are doing the third party interactive comment mode, and have been small well-known, by a large number of experts and scholars to take anatomical research.

Since 2003 Zhang founded the public comment network began, to today, the website of the review model has been everywhere, except for the public comment network, Word-of-mouth network, pooja network, there are numerous reviews of reviews, car phones, digital electronics, tourism and other aspects of the site. The Douban is one of the finest.

Referring to comments, in the web1.0 era before 34, it is a small number of "commentators" and experts in the elite control of the rights and channels, we have no ordinary users of news, books, movies, restaurants, the right to comment and platform positions, only in the rigid forum community to do some humble rankings and comments.

This is an open, central-style platform that has evolved from the original elite-led portal, apparently a bubble worth following in the web2.0 bubble. is not only the model of the review of the network-the public comments network and Douban integrated blog and wiki, and even the application of SNS, such as Pooja network and Word-of-mouth network is basically to go this road, but the former focus on the user's comments, the latter focus on the release of users.

Some people to do the professional third-party online reviews of the site is divided into three kinds.

A typical category is the place of consumption, this kind of site reviews are restaurants, shopping malls, fitness venues and tourist attractions such as consumer places, the famous has a public comment network, the net and purple 114 and so on.

The second category is the cultural consumption category, this kind of web site reviews mostly for cultural products, including blogs, books, music, movies and so on, the famous has Douban, reviews are books, music and movies.

The third category is the physical product category. This kind of website reviews is the tangible consumer goods, including automobile, the digital product and so on, among them has the automobile comment net and so on. Such a classification is easy to understand, but in fact many of the site's channels involve many types of products.

From the data, Web site profiles and site positioning can be seen, third-party commentary website generally with a certain number of specific consumer subject as the object of comment, in a structured form to absorb the comments of netizens, aggregated Netizen's views and comments, and operate under the operating mode of the operation of a unified view to provide public comment information.

This gathering of ideas called grassroots forces, makes the original rare media value of micro (MICRO) content on the aggregation together, add up, accumulate sand piles, confluence into the river, and through a certain editorial principles, the structure of its treatment, it is the wiki concept of practical application, to ensure the final review of objectivity, Mass, Impartiality and practicality, media value and the significance of reference guidance is very obvious.

This is favored by people web2.0 application mode, has been carried forward by many websites, the industry and the wind is also very optimistic, a few investments in the success of the landing. But there are still a lot of questions about these reviews class sites, the most core is the most important problem to solve is: How to let users share this information? That is, how can users spontaneously organize and comment on this information?

Throughout a lot of comments with the nature of the site, except for the public comment network, Word-of-mouth network and Douban, rarely do a unique personality, eye-catching, glamorous. The actual situation is, the majority of employees to "sweep the street" or copy from someone else's website to collect basic information, and then hire a few employees for large-scale reviews, the site itself is still dead, the mechanism is to use the concept of web1.0 to do web2.0 things.

Some people think that these sites lack the most basic incentive mechanism, some people think that the lack of community-based operation, some people think that the spirit of incentive and interest aggregation application of the missing, so there are comments on the framework of the application of the scene, but in essence is the restaurant directory Yellow pages.

I think the most basic is the lack of site seed users, food and beverage reviews Although each netizen can comment one or two, but in the use of value and guidance is not flattering, and hiring staff to scale reviews, then more into another dilemma (of course, the initial guidance is very necessary)--with the imagination to comment, rather than actual consumption after comments.

Therefore, the use of various means and incentives to cultivate a group of food enthusiasts as the site of the seed users, is a feasible way. Interest-driven effect is better, but not all sites have this interest-driven resources, while the interests of the driver will cause users to pursue the interests of excessive, and the quality of information to reduce.

Some friends think, "the combination of interest-driven and spiritual motivation, interest aggregation is a good way to combine." With mental stimulation, some potential seed users are given psychological honors, so they are willing to share their own spending experience and hope to gain the attention and recognition of others by sharing. "At the same time, to guide other users, through information and recognition of elite users, through the elite to drive the development of grassroots, and the grassroots have made progress to become the aspiration of the elite, comment on the sharing site can continue to grow and develop." ”

Of course, this is only opinion, there is no meaning or another, but for any site, the development of a batch of wheat fields called the seed users is very necessary. Because only 20% of the users have a comment on the likes and desires, 80% of users are looking, and the quality of the comments and the number of users affected by 80% of the user experience.