A rookie seoer. The rational thinking of the white hat and black hat SEO

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There seems to be something in the world that is antagonistic, white hat seo and black hat seo, although the same SEO, but they are very different in nature, I believe that people engaged in network marketing know white hat and black hat meaning, white hat seo is through the optimization of the site and improve the user experience to get search engine goodwill, To achieve their good rankings in search engines, and black hat SEO is through cheating means, the impact of the search engine fairness and rationality, to achieve their own site rankings, for both, the pony just want to publish some of their own views.

One: the correct industry view

Do SEO personnel first to establish a correct industry awareness, search engines and SEO is complementary, not hostile relationship, search engine prompted the development of the SEO, so that SEO has a place to play, and SEO development also optimize the quality of the site, improve the user experience, the two close cooperation, Promote the rapid development of the Internet, so that users fully realize the network's efficient and convenient.

But the appearance of the Black Hat SEO is undoubtedly like holding a knife for years of friends, so we have a lot of spam on the internet site, outside the chain, the overwhelming 17828.html "> Spam ads automatically pop-up, full of our vision, affecting the mood of our users and the trust of the Internet, So the network marketing also appeared a variety of problems.

Why we learn SEO, is not to let our site in search engines have a good ranking, and then let users fall in love with our website, trust our website, so as to achieve marketing results, and the practice of black SEO is undoubtedly want to be SEO to the grave.

Two: White do not understand the dark night, the night does not understand the true white

Black Hat SEO has violated the rules of survival because it violates the search engine, more affected the user, the pony in the Think, when Black hat seo get a pile of outside links and ads through the drilling loophole to a corporate website to the home page, there is no sense, this is not responsible for the enterprise, and access to the user's not responsible, And will let this enterprise site is punished, so this kind of practice is stupid, only the pursuit of short-term benefits, but also doomed will not be brilliant, because the durability is too bad!

and white hat SEO is still Benbon, accurate choice of user favorite keywords, and then optimize their own site inside and outside, the intention to write their own original, because they have a long-term vision, they are pursuing long-term stability, and search engine close cooperation to create long-term benefits, so pony feel, not white don't know night black, But the night does not understand the truth of white.

Third: Engaged in SEO, why do you worry?

Recently, many people in the same industry always say that the future of SEO is worrying, but pony think, the worry should be Black hat seo, because it does not comply with order, only short-term interests, regardless of user feelings, disturbing the search engine reasonable and fair, so Baidu launched the green Luo algorithm and pomegranate algorithm, so that cheating site no place to hide, is also the maintenance of the network environment, white hat SEO does not need to worry, as long as the white hat SEO adhere to their original, write quality articles, internal and external optimization of their own site to improve the user experience as the essence of the search engine will not abandon the white hat seo, because our starting point is the same,

In fact, the site is the brand image, if your site is to replicate the original, and some even the title is intact, which are links and ads, do you think your website popularity will be high? Can you win user trust? This is not just a brand problem, but also a personal quality problem.

Four: The correct view of the update, the challenge is opportunity

Regardless of the search engine how to transform algorithms, white hat SEO should be brave to face, because this is a challenge for SEO, but also a kind of opportunity, when we succeed again and again, we will find that we go closer to the search engine, more intimate, after all, no matter when, search engines are inseparable from the white hat seo, Because there are search engines, there will be rankings, there will be SEO.