"A room" based on the geographical location of the exclusive hourly booking service

Hotel Reservation app, it looks like a red sea. There is a "Tonight hotel specials" This treatment of the application of Hotel tail room, there are like "the United States Hotel" such as hotel Group purchase service, as well as a one-stop hotel booking service "where" "hotel housekeeper" and so on. and similar to the pudding, such as home brand chain hotel also has its own mobile applications. So, this time we don't talk about ordinary hotel reservations, talk about the hotel's more subdivided service categories-hourly room.

"One Room" is a dedicated app (iOS and Android) for an hourly room built by an XI ' an team. It provides a very simple service, according to the geographical location for the user to recommend the nearest hour room, and marked the price, the user found a suitable listing, can be paid directly through the phone to complete the hour room booking. In addition, a room will automatically judge the type of house, 08:00-18:00 for the hour room scheduled, 18:00-the next 08:00 automatically switch to the Midnight Room booking mode.

At present, the availability of access to a room is mostly from the large chain hotel brand. For access to other listings, a room will take a rigorous review mechanism to ensure the quality of the hotel guests stay.

In the process of communicating with the general manager of a room, I learned that although the General hotel reservation already has a more perfect mobile internet solution, but the other part of the hotel room rental revenue-the hourly room, there is no Qin Pengfei solution.

The crux of this situation has the following aspects: first of all, the hourly room has a stronger timeliness. You can't expect to reserve an hourly room for a long time as a regular hotel room, and assuming that the user eventually cancels the order, this reservation is a direct loss to the hotel.

"The hotel will naturally worry about its own interests, in response to this, we are trying to still manual follow-up, more communication with the hotel, follow-up, we will enable a first-time compensation mechanism for the confirmation of the loss of orders canceled, by a room to bear." "Qin Pengfei told me.

Second, the user's needs are more contingency. General booking hotels, similar to the outside, travel and other such applications is a near-rigid demand, you are not scheduled will most likely not have room to live. But the hourly room is not. Each user for the demand of the hourly room does not have the general rule, therefore the hour room more favors the user to obtain the service directly to the shop, this also caused even today, many hotel's hourly room often even does not support the telephone reservation. These present situation together caused the hotel's hourly room service did not keep pace with the mobile internet.

However, for the hotel, the profit of the hourly room will often be higher than the hotel ordinary room income, so the occupancy rate of the hourly room is the hotel is popular. And, for ordinary users, where there is an hourly room in the vicinity, this information is not easy to access, which gives mobile app to enter the possibility.

At present, however, there are few applications dedicated to hourly rooms. The Group hotel has a special class of hourly rooms.

Talk to the current biggest difficulties, Qin Pengfei told me, or out in the concrete offline docking. "There's always a problem with the headquarters of some hotel chains, but there are all sorts of problems when we get to every branch in the specific line," he said. For example, the user calls to see the hotel on the app, and some of the hotels say they do not support the reservation. More seriously, there are a handful of hotels that don't recognize successful orders on apps, and so on. "For these problems, Qin Pengfei thinks it will take some time to get in, and that's one of the most important things in the house."

In a word, it is a very new practice to cut into the hotel reservation service from the hourly room, but the acceptability of the market will take some time to consider. We can patiently look at how the market reacts to it.

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