A sharp tool for rapidly increasing web traffic: Social sharing optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The revolutionary changes in social networks have overturned many of the previously "traditional" concepts, including: The largest source of traffic to do Web sites can only rely on SEO (search engine Optimization)! In fact, according to a recent study, the situation is changing ... Social sharing will be a major source of traffic for major websites, according to a recent survey by compete company.

The source of social traffic

In many websites recent traffic source statistics can be found, from SNS (social community) traffic, has exceeded from the SEO (search engine) traffic, which includes well-known "USA Today" "Arranges" "ESPN" and other media.

At any time the popularity of social networks, one of the important behavior of "social sharing" has changed the reading habits of many users, in happy net or Facebook a friend to share information, easier access to his friends trust, but also easier to make friends worth reading, watching, and even buy. Previously these can only be obtained by searching for advice.

Some internet companies are still full of doubts and doubts about the phenomenon of "social networks", but for others, they are willing to take swift action to meet such new opportunities. Many websites embed the social sharing button on their final page: A tool that allows readers to quickly share articles linked to a wide variety of social networks. Some such as: "Jiathis"; "Sharethis"; Companies like "AddThis" are also starting to provide integrated social-sharing tool codes that allow Web site owners to add more than 60 social sharing network buttons through one line of code. The widespread adoption of these tools in the Internet community represents a new trend: "Social sharing and optimization of SMO" will be more popular, will be with the "Search Engine optimization seo" behavior together with the site to become the owner of the enhanced traffic weapon.

In the internet is always fast fish to eat slow fish place, some use "social sharing optimization" to do more rapid web sites, in the flow of even more opportunities than has been unable to exceed the competitors.

Social sharing optimization

So, what can be done to optimize the "social sharing" to rapidly improve social traffic?

First, the content of the foundation: "Social sharing" must be based on high-quality content, a clear site positioning, valuable site content, rich pages. is to encourage netizens to share the foundation of socialization. This is also to do the most basic requirements of the website.

Second, the Optimization tool: 工欲善其事 prerequisite, large-scale social sharing network, such as Amoy Lake, everyone, happy community, 51 community, Sina Weibo ... But some do not disclose their own share buttons, it is more troublesome to add these web interface to their own pages. It's okay to have some professional sharing code that brings together most of the buttons in one line of code, like this:

<!–jiathis Button begin–>

< type= "Text/java" src= "http://www.jiathis.com/code/jiathis_r.js?move=0″charset=utf-8></>

<!–jiathis Button end–>

Third, the socialization promotion: prepares several better questions, combined with the current popular hot spots, the initiative is to share the strong intention of the article, the whole station link to push these several, and they can also through the introduction of the button tool, one by one of its share to a variety of social networks, such as QQ bookmarks, Baidu Search and hide, So easy to bring over the first batch of social traffic.

Four, SEO flow gain: (You did not read the wrong), "social sharing" do well, in fact, SEO has the role of promoting! High-quality outside the chain will multiply, and constantly have users to add links, so that the search engine rankings will naturally increase, this SEO flow although just an "extra dividend", But it will also be a larger order of magnitude.

V. Socialization flow: Based on the above two parts of social flow, select one or two themes, focus on promotion, if the social flow base is large enough, and these words "be shared" will be very high, it is possible to form a wave of explosive flow trends. Based on the social sharing flow formula:

As long as SGR = X (share number) * Y (Share count) * Z (number of visits) >1,

Can bring explosive growth to website traffic.

If you notice that "happy net" "Renren" your best friend to share some of the latest articles, see the number of times in which you may have a direct understanding, the general article is shared tens of thousands of to hundreds of thousands of times. The number of people participating in the initial share may be smaller, but at any time, the number of participants is increasing and the amount of the last share will increase geometrically. This is the flow-induced amplification.

If your site has not yet started "social sharing optimization", please start right away. The popularity of social networks will be the inevitable trend! (Social the next search!)