A simple application of brand promotion in hospital

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Before this also has many to write the hospital brand promotion article, I did not have them to be so talented, just shares the hospital brand promotion which I did in recent months. I am now in a Zhengzhou hospital to do promotion, at the beginning of this time is nothing, but simply know some knowledge about SEO, through the later and the predecessors to learn how much has been learned some of the methods of promotion, nothing more than that, here I will not much, have been chewed can no longer rotten. First of all, I declare that these are just some of my own experience, not like friends can bypass. Next I'll talk about how to do it:

I. Site positioning, try to figure out patient psychology

General Hospital website is a lot of, they will be based on a section or disease to build a station, forming a station group, the strength of the station group I do not say more, industry people know. I am a infertility hospital, I manage the site is male network, then my site can be located in infertility and male division of these two aspects.

Do these next is to try to figure out the psychology of the patient, when a patient has a certain disease, he will go to the Internet to search for all the information of the disease, and so he understood almost, will search this kind of hospital, how will he search? For example, he is sterile, he will be found in the hospital where the good, or place + Infertility hospital which is good, such as a series of statements, he searched the hospital's motives have already explained that he wants to find a good hospital treatment. Next we have to do is to promote hospital information, please look down.

Two, standing on the shoulders of giants

Above has said, to do promotional information, then, standing on the shoulders of giants is undoubtedly the best choice, the giant's shoulder is the weight of high, ranked good classified information network, business-to-business and other sites, do is send information, do ranking. Ranking refers to the natural ranking is not a bid, bidding cannot afford. The message is to write an article about the hospital publicity or treatment of infertility articles, for example: The patient may search "Zhengzhou infertility to which hospital treatment" This title, then when the patient search results come out, Baidu home is all your hospital information, where do you think he will go?

The above is I do in the hospital propaganda some methods, now take out and share with you, I now do the ranking is small achievement bar, basically I do the word every page is our hospital information, now still in efforts. Said this method is not my, is I see from a post, took over to use, feel good, continue to do, we can learn from, this method is not limited to other industries in hospitals can also be used, and finally wish you can find their own promotion methods.

The author of this article Drowned Fish (http://www.5unk.com/), reproduced please leave a link.