A simple discussion on the correct attitude of beginners to face optimization

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The purpose of the keyword is to let the search engine focus on the article behind the keyword, the content of the article to really support the keyword, and given the meaning of the keyword.

I believe a lot of people have such experience, take the cart to the mall to buy things, shopping malls goods 00 Total Total dazzle, although the classification is clear, although clearly marked, but consumers pass most of the things are not to buy and no use for themselves. What consumers want to buy is the ones that are closely related to themselves (unless you have more money to see and take, or it's easy to be attracted by any merchandise that's going through the road, and even if you decide what you want to buy, you'll lose your way because the mall is too big and lacks a map index. So most of the time is just walking and stopping. This kind of shopping experience, as we surf the Web site to buy goods.

But the impact of our shopping is not just a line of planning or can not easily be found, the most important thing is the goods themselves good. We will not because this big store moves the wire to draw very well, or the commodity is placed in the doorway lets you not have to run very far to be possible to buy it, if the product content is very poor, the price is very expensive, believed that the consumer even starts to go to this big store the power has not. We use search engines to find product stores, is similar to the situation, users will not because see your site ranked first only click on your site, they will also compare other rankings also the same priority of the site, analysis of product content, choose the most suitable for their one, such as discount women, discount jewelry, discounted men's, Discount women's bags and so on, these same can be done as a keyword.

What did the expert say?

An interview article on a well-known Internet marketing website brings together the advice of Non-linear creations, Klick Communications and other business experts, providing the right and basic concept of website optimization for beginners in the field of search and marketing.

Experts believe that a site with high-quality original content, is to attract the long-term benefits of the main factors. For example, a discount, if users agree with the content of the site, they will collect this site and in the appropriate time, there is a need for relevant information to visit the site again, not only because your article keyword density and quality of the most consistent with the search engine preferences, site in the search ranking front-end, users will blindly buy your goods.

But the goods to sell, of course, first or someone to see, otherwise the product is no good to do well. The purpose of website erection is of course to profit, all marketing activities on the Internet, in the end it is to bring higher flow, and then bring higher conversion rate; Because the search engine contributes a lot to the traffic of the website, how to bring the huge crowd of search engine into the traffic of the website becomes the problem that the network marketers pay attention to.

High quality content provides a large number of reverse links

Why is the original content of high quality The key factor of the website sustainable operation? Because the assessment of your site quality is not only the search engine, check your site there are other sites. If your site is useful and interesting, you can really attract a significant number of reverse links (can be imagined as other sites for your good station recommended), and reverse link is the search engine to indirectly evaluate the quality of the site an important external factor.

Keywords become the focus of website optimization

Why is the keyword so important? It can be imagined that the search engine is like a huge reservoir without capacity limits, for the lowering of water sources (netizens) provided a container, and the setting of the key word is to open the water channel for the reservoir, as long as the reservoir has a source, water will be continuously guided to the channel through the soil, as long as the keyword set more consistent with the search engine preferences , your site will be the closest to the upstream crowd.

Keywords are considered to be one of the core elements of importing search engine traffic into a Web site. Keyword association matching degree and keywords in the content of the site to set the density (the keyword in the article in a certain proportion of the intensity of the distribution, will make search engine easiest to find) and other Web site optimization related research began to appear. Analysis search engine ranked top five of the site, the site optimization operation is focused on keyword selection, internal Web site interconnection, original content, high value of the external links, which keyword setting is the most direct and easy to quantify the effectiveness of the way.

But experts say that even if the keyword is chosen, placement, density, relevance, is the impact of the site ranking of the important key, but not trifles, because the keyword and content is interactive; The purpose of the keyword is to let the search engine focus on the article behind the keyword, the content of the article to really support the keyword, and give the keyword the meaning of existence.

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